Digital B2B Marketing

APRIL 2, 2013

No one makes a million dollar decision based on one white paper, one email or one Google search. In most B2B organizations, Salesforce.com or a similar solution is the system of record. Assess the change in perception of your brand or product as well as the overall intent to purchase using attitudinal research (aka brand studies).

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

B2B Marketing Directions

MARCH 1, 2015

Salesforce.com recently published the results of its 2015 State of Marketing survey. The Salesforce.com survey included a nice balance of B2B and B2C participants. Many B2B companies sell complex products or services, and it can be difficult to communicate the value of these solutions in a social media environment.

B2B Marketing 40

B2B Marketing Salesforce.com Planning B2B 40

Customer Experience Matrix

OCTOBER 26, 2006

Amid the contradictory and self-interested vendor claims of success for their products, CSC Insights’ surveys of over 2,500 companies found a clear winner: on-demand systems (a.k.a, The most recent, “On-Demand Versus On-Premise CRM: Are There Performance Differences?” lives up to expectations. Margins on other measures are similar.

Demand 120

Demand CRM Salesforce.com Studies 120

Customer Experience Matrix

MAY 18, 2007

The paper, from Manticore Technology , recommends five best practices for business marketing: (1) define a unified marketing and sales pipeline; (2) deploy an integrated marketing and sales platform; (3) measure pipeline activity; (4) automate lead nurturing; and (5) focus on the top of the funnel.

Manticore 120

Manticore Online Lead Generation Lead Generation Vtrenz 120

NuSpark Consulting

MAY 28, 2011

You guys only knew the basics of Salesforce.com. Because of all those white papers, podcasts, and webinars that we’ve been promoting over the last few months, we’re been training those “tire-kickers” and I know that some of those early prospects are now engaging with you guys; some have purchased!

Email Marketing 100

Email Marketing Work Management Marketing Automation Services Lead Scoring 100

NuSpark Consulting

MAY 28, 2011

You guys only knew the basics of Salesforce.com. Because of all those white papers, podcasts, and webinars that we’ve been promoting over the last few months, we’re been training those “tire-kickers” and I know that some of those early prospects are now engaging with you guys; some have purchased!

Email Marketing 100

Email Marketing Work Management Lead Scoring Lead Ranking 100

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Most systems integrate well with SalesForce.com, but also others. Flexible lead scoring.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Customer Experience Matrix

FEBRUARY 4, 2009

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Pardot : another pretty powerful product; see my blog review from December 2008.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. For example, if your newsletter announced a new webinar, an analyst story and a new white paper, create three emails instead of one newsletter.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Customer Experience Matrix

APRIL 5, 2009

People develop new products because they feel they can offer something existing products do not. In the early stages of an industry, the new products are often similar because several people have independently spotted the same opportunity and built something to tap it. This is more flexible than some other products.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

ViewPoint

MAY 10, 2012

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. He comments, “Salesforce.com is a good example. All of this is occurring in the context of the “grand effort toward revenue production. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. He comments, “Salesforce.com is a good example. All of this is occurring in the context of the “grand effort toward revenue production. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Anything Goes Marketing

OCTOBER 8, 2007

This will allow you to track the source if web visitors downloaded a white paper or purchased a product. With the CRM salesforce.com , you can associate Campaigns to a Lead or Contact. For example, on your website, consider using query strings for links on your home page or category pages. The same goes for email.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Vidyard

DECEMBER 12, 2013

Editor’s note: This post originally appeared as contributed content on Salesforce.com. Collateral in this stage needs to have an authentic tone, and aim to help viewers complete tasks that matter to them rather than push your products. So what should you create?

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

B2B Marketing Zone Posts

AUGUST 3, 2009

Ebooks and White Papers: A Complementary Pair - Savvy B2B Marketing , July 23, 2009. Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success - Modern B2B Marketing , July 30, 2009. Ebooks and White Papers: A Complementary Pair - Savvy B2B Marketing , July 23, 2009.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

Marketing Insider Group

JANUARY 24, 2013

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Write case studies, eBooks, white papers, etc. London, UK – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

MLT Creative

OCTOBER 8, 2010

Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Marketers who only dip their toes in the water don't get results.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

MLT Creative

OCTOBER 8, 2010

Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Marketers who only dip their toes in the water don't get results.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Adobe Experience Cloud Blog

NOVEMBER 8, 2010

Don’t just bring your product questions; bring your best practice and process questions to be answered by your peers. and RSS feeds to create a daily Dreamforce paper. Tags: B2B Marketing Salesforce.com Tips b2b marketing conference dreamforce.com marketing conference sales conference. Nonprofits can go to Dreamforce for $199.

Jigsaw 48

Jigsaw Peer-to-peer InsideView Salesforce.com 48

Online Marketing Institute

NOVEMBER 4, 2010

People said they couldn’t remember downloading the white paper.” When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. We had real problems with lead quality.” “We

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Adobe Experience Cloud Blog

JULY 26, 2010

Experienced lead generation companies use a variety of methods to generate leads, including paid search, SEO, email, white papers, affiliates, and more. In many cases, lead gen providers ask in-depth questions specific to the product or service being sought, as well as contact information. What format can I receive leads in?

Sales Qualified Leads 48

Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Our competitors, like many, often spread FUD (fear, uncertainty, doubt) about our product. Your content expertise goes far beyond white papers and blogs, and includes the ability to manage video and webinar programs. familiarity with salesforce.com is a plus. A thick skin. For this we need team members with a thick skin.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Convince & Convert

JUNE 8, 2012

So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc. So, look at a company like 37signals, you get a good company like that, with good solutions, good products and they’ll continue to just innovate and keep that market space open.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Webbiquity

JULY 10, 2018

Once that’s accomplished, the page should include some additional helpful information about your business, products or services, and customers, and help visitors determine where to go next. But for mature product categories, like email service providers, the emphasis is more on competitive differentiation.

Paid Content 212

Paid Content CMS Development Design Optimization 212

markempa

MAY 22, 2017

Written criteria for lead routing (territories, vertical focus, product interest, etc.). Routed leads via automated rules in Salesforce.com. When someone downloads a single piece of content (like a white paper), are they ready for a sales rep to call? Distribute leads based on product or industry vertical know-how.

Lead Ranking 291

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 291

The Mx Group

AUGUST 1, 2018

The DGR website is a reference center that keeps B2B marketers up to date with demand generation insights, industry news, reports on the latest product innovations, and thought leadership from top industry executives. HubSpot is a developer and marketer of software products for inbound marketing and sales. Salesforce.com.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

Hubspot

FEBRUARY 24, 2012

As a reminder, a call-to-action is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar, or request a product demo. You put your logo in a few pre-assigned areas, place your handouts in the stand, and display images of your product or service on your LCD TV. Be creative.

Trade Show 28

Trade Show Planning Landing Pages Work Management 28

Customer Experience Matrix

JANUARY 24, 2015

Hatchbuck workflow Hatchbuck is another all-in-one product for very small businesses. The system integrates via Zapier with ecommerce products. Hatchbuck was founded in 2011 and launched its product in 2013. It has taken the approach of providing only core features and making them as easy to use as possible.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

The Point

JANUARY 30, 2018

When you’re an established company, say: Salesforce.com or Microsoft, how people feel about your company on an emotional level – based on the sum total of their interactions with that company — can have a significant impact on how and why they invest in your product. Branding Doesn’t Matter. Use Outbound and Inbound Channels.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

Biznology

NOVEMBER 15, 2018

Do you want customers to download a white paper? Add a product to their cart? Salesforce.com CEO Marc Benioff has said that “…speed is the new currency of business.” Subscribe to emails? Contact a salesperson? What do you want them to do? Don’t make your customers guess. Write Simply.

Conversion Rate 106

Conversion Rate Clickthrough Content Lead Scoring 106

Webbiquity

MARCH 9, 2017

Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. Integrates with popular services like PayPal and Salesforce.com. 30: The 14 Best Personal Productivity Tools. #31: An easy-to-use WYSIWYG form builder. Pricing: free or $19/$39/$99 per month.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Rev

NOVEMBER 20, 2018

Get the AI white paper: “How to Win the Love of Your CEO”. Get the AI white paper: “How to Win the Love of Your CEO”. The Full Impact of Low Conversion on Revenue Production. Those low yields on lead generation reduce sales productivity, too. There are many reasons most of the market won’t buy a B2B product or service.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Convince & Convert

MAY 18, 2012

In social, that’s Buddy Media and Vitrue, and then on the complete other end of the spectrum you have email products that are simple and small business-y and still kind of pack a punch, but they’re never going to fit sort of the significant businesses needs. Jay : I mean it’s a focus group of one at that point, is it not?

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

ANNUITAS

OCTOBER 9, 2014

All of these people have different motivations, different pain points, are rewarded differently, and are evaluating your products or services from different points of view. I get calls from marketing technology vendors almost daily, based on the fact that I am a bit of a collector of white papers.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Demand Generation Agencies Demand Generation 100

ANNUITAS

JUNE 12, 2014

All of these people have different motivations, different pain points, are rewarded differently, and are evaluating your products or services from different points of view. I get calls from marketing technology vendors almost daily, based on the fact that I am a bit of a collector of white papers.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Demand Generation Agencies Sales Qualified Leads 100