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The untapped potential of video for sales enablement

Biznology

The need for mid- and late-funnel video for sales enablement. In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” Building a business case with video.

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Tactical video for technology sales and marketing

Biznology

Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case.

Tactics 150
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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

In terms of content distribution, long-form content like presentation, guides, and white papers saw the biggest gains last year. Here are key stats about four of the most popular types of B2B content, from the report: White papers account for 6.2% Video is the most popular content type, accounting for 14.9% Conclusion.

Research 352
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25 White Paper Examples To Inspire Your Strategy

CoSchedule

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own.

Paper 52
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Do You Have The Videos You Need to Support an Online Conference?

Biznology

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If so, you’re probably up against the fact that B2B sales presentations and interactions on the small screen are pretty low-energy compared to what happens in convention venues.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. That was a lot of work. Now you can relax.

Paper 100
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Analysis Papers For Sale Online

AccuData

University Papers For Sale. The vary of faculty papers for sale we provide consists of every thing from a easy essay to extra demanding assignments like theses and analysis tasks. Purchase A Analysis Paper From Educated Writers. Get your research paper of excellent quality right on time. You donâ??t

Paper 40