Marketing Insider Group

MAY 16, 2023

AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. Get Your Name Out There Lastly, you need all eyes on PR and content promotion. We use content promotion to generate guaranteed eyeballs and leads from our client’s best content.

SEO 245

SEO Lead Ranking Content Thought Leadership 245

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Here are 12 of the top directory sites to get listed on.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Sword and the Script | B2B

APRIL 16, 2024

That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. Sword and the Script Media can help with B2B marketing, PR and social media. Lilien of Smeal College of Business , Penn State, and Ofer Mintz of UTS Business School , University of Technology Sydney. You don’t need a lot.

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Social media experts like Gary Vaynerchuk say that Snapchat will be great for B2B! This is so true.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

The Point

JULY 30, 2020

Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. But it doesn’t necessarily take all new content or a massive blog redesign (read: time and money) to have even the most PR-centric blog start generating real value.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Good luck with that.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Twitter in particular proved to be the strongest performing platform for generating leads through social media.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Biznology

FEBRUARY 20, 2018

You’ll be happy to know that unlike emerging technologies, the pace of marketing and PR is a little slower. While I have been writing about digital marketing and PR every week for at least 9 years on sites like Socialmedia.biz and Biznology, I have been writing about digital PR and marketing since 2002 and blogging since 1999.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Social media experts like Gary Vaynerchuk say that Snapchat will be great for B2B! This is so true.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Like other social media sites, LinkedIn attracts professionals from various industries. Industry expertise Thought leadership isn’t just for PR. It makes sense. The difference?

B2B Marketing 122

B2B Marketing B2B Planning B2B Thought Leadership 122

Sprout Social

SEPTEMBER 21, 2023

Sprout Social’s Android mobile app is a powerful native application that keeps our customers plugged in to their social media presence on the go. This sounds great on paper, but as any mobile developer knows, manually tracking these updates can be a real burden.

Automation 103

Automation Work Management PR Class 103

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. The rise in social media channels.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

NOVEMBER 17, 2020

” This is precisely why companies are enlisting the services of digital marketers who have a wide set of skills ranging from social media to paid advertising to content marketing to continue effective engagement with customers during the lockdown. Use emails to stay connected with customers. There are 5.59

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Buzz Marketing for Technology

JANUARY 26, 2011

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! This is why PR needs to move from fixating on getting ink in Publications to getting digital ink in Conversations. It used to be said that any publicity is good publicity.

Social Media 100

Social Media Media Broadcasting PR 100

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Navigate the Channel

NOVEMBER 9, 2023

On the other hand, creating white papers and ebooks is a good way to improve your standing as a thought leader in your industry. Finetune your social media channels When it comes to connecting and interacting with the public, few other methods can top the impact of social media.

Public Relations 65

Public Relations Social Media Paper FAQ 65

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator.

Social Media 141

Social Media Activities Media Skype 141

Biznology

DECEMBER 13, 2011

In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?” Pitch Engine’s job is to make Social Media Release-making as easy-as-possible, tech-free, as possible. Image via CrunchBase. Pitch Engine is a how!”

Social Media 80

Social Media Demand Media Blogger 80

Convince & Convert

JULY 28, 2010

×11, tri-fold rack brochure, printed on bright yellow paper, and available for free just about everywhere in town. The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Kaon

SEPTEMBER 17, 2015

Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications. The primary responsibility of PR is to create awareness of the brand and establish trust, establish the beginnings of the relationship with the audience. Ad Value Equivalence- selling advertising solely based on square inches of paper.

Hubspot 100

Hubspot Conference PR Public Relations 100

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. I want to do something ambitious and I’m hoping you’ll help.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

WriteSpark

AUGUST 12, 2008

Social Media. White Papers. » Technology PR Sessions at 2008 PRSA Conference. Listed below are links to weblogs that reference Technology PR Sessions at 2008 PRSA Conference : About Janice King. White Paper Writer. Case Studies. Content Marketing. Sales Materials. Working with Writers. « Welcome!

Conference 120

Conference PR Public Relations Copywriting 120

B2B Memes

JUNE 30, 2010

For a movie made nearly 50 years ago, it remains remarkably relevant, not just for its treatment of addiction, but also, surprisingly, for its critique of corporate marketing and PR. In his career, as in his personal life, he papers over the ugly truth until it’s too late. It offers no similar shot at redemption for corporate PR.

PR 100

PR Public Relations Ethics Transparency 100

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. The report’s authors begin by noting that: “An important transition in the use of social media for marketing purposes is taking place.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Martech

APRIL 18, 2024

If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Step 1: A small group of opinion leaders discovered a page about a specific product using organic search, news articles or social media posts.

Merchandising 107

Merchandising Marketing Analytics Tools Conversion Lead Ranking 107

Customer Experience Matrix

APRIL 1, 2020

Food, healthcare, and, yes, toilet paper were high on their shopping lists. Influencer marketing agency Izea got ahead of the game with a March 12 survey , asking social media consumers how they thought they’d behave during a lockdown. More social media consumption was one answer, with Facebook and Youtube heading the list.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Biznology

APRIL 9, 2012

What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? The great news for marketing and PR students? PR, marketing, and journalism are converging. PR pros can manage the discussion and steer it in the right direction.

PR 80

PR Tips Public Relations Work Management 80

Chris Koch

JANUARY 15, 2010

He wasn’t a marketer, but he had been sent by a marketer, who hadn’t bothered to accompany him or even send an agency PR person for translation and kind supplication. Pledging to do more with social media isn’t the answer. Getting into social media really means getting into publishing. This guy was a salesman.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Navigate the Channel

NOVEMBER 2, 2022

Even academics who study public relations and everyday public relations practitioners offer little consensus on how public relations exists within an organization or business and its marketing efforts, but they can agree that PR matters. A PR strategy now may include a wealth of earned, owned and shared media, but it is its own creature.

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

Webbiquity

MARCH 7, 2023

What does the outline (of the eBook, or white paper, or video script, or whatever) look like? Affiliate sales support independent publishing But the consultant should also ask and help answer key questions, such as: What is a compelling topic for our target audience? Once it’s developed, how should the landing page be designed?

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345