Paper, PR, RSS and Social Media - B2B Marketing Zone

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Blogging Supports Social Media Marketing. Inbound Leads.”

Social Media

Social Media Search Marketing Social Marketing Optimization

No Leads from Social Media? No Excuses.

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Good luck with that.

Social Media

Social Media Demand Generation Agencies Media Leads

How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator.

Social Media

Social Media Activities Media Skype

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR.

Social Media

Social Media ROI Lead Ranking RSS

10 Ways to Generate More Leads from Your Business Blog

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. BONUS TIP: 11. No problem.

Business Blogging

Business Blogging Lead Scoring Lead Ranking Generation

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

How to use social media for B2B

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. I want to do something ambitious and I’m hoping you’ll help.

Social Media

Social Media B2B Thought Leadership Peer-to-peer Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 28, 2010

×11, tri-fold rack brochure, printed on bright yellow paper, and available for free just about everywhere in town. The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As State Indicator – Turns orange when you’re in that section 2.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Report: B2B Blogging Trends in 2011

The Point

FEBRUARY 8, 2011

The 42-page white paper includes insights from industry thought leaders such as Ardath Albee, Jay Baer, Kristin Zhivago, as well as yours truly (see Page 13). 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

Aggregage

Aggregage Trends B2B Thought Leadership B2B

5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

NOVEMBER 8, 2018

No matter where potential customers are in the sales cycle, organizations can build brand awareness in their industry by: Publishing reputable case studies, ebooks, white papers, or other content about industry topics and data. Sharing snippets of quotes from the company about the award on social media.

Lead Generation

Lead Generation B2B Marketing Lead Scoring Lead Ranking

B2B Lead Generation Blog: Should blogs and RSS be a part of your lead generation strategy?

markempa

JUNE 7, 2005

« Small companies blogging for leads while big companies watch | Main | Revised Lead generation strategy map for complex sales » Should blogs and RSS be a part of your lead generation strategy? Well examine each and provide tips on how a Blog or RSS strategy can compliment what you are doing today."

RSS

RSS Lead Generation Generation B2B Thought Leadership

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. The RSS feed is: [link]. Building a Social Team.

Television marketing

Television marketing Skype Social Media Public Relations

Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

JUNE 29, 2010

Before TV we entertained ourselves by interacting, making and doing, whether it was paper airplanes, a game of Yahtzee, or family harmonica night. In a sea of “me too&# books about social media, Cognitive Surplus stands out as about so much more. Who we are. Who we want to be.

RSS

RSS Paid Search Agency Advertising Agencies PR

Your corporate website needs to become a trap

Biznology

FEBRUARY 5, 2013

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. So, for example, if you have an eBook or While Paper that you’ve charged for in the past, you might re-purpose that document as an incentive for your visitors to share their personal information. Social media is a trap.

Marketing Websites

Marketing Websites RSS Paid Search Agency Social Media

Blog Makeover Nets Sales Leads for Software Company

The Point

APRIL 21, 2010

Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. What is it about the blog’s design that turned into the perfect “prescription” for Navicure’s social media strategy?

Demand Generation Agencies

Demand Generation Agencies Sales Leads Paid Search Agency Work Management

B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management

Work Management Social Media Social Marketing B2B Marketing

How to Revive a Dying E-Newsletter: 4 Tips

The Point

NOVEMBER 28, 2011

At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling white papers, Webinars and the like. Use Google Alerts, social media, and your PR agency to help spot potential topics. Host the newsletter as a blog.

Newsletter

Newsletter Tips Paid Search Agency Ad Frequency

Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. Consumer Media. White Papers. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. MediaPRO Community.

B to B

B to B Paid Content Social Media CMS Development

Top Social Media Measurement and Tracking Tools

Online Marketing Institute

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. Consumer Media. White Papers. Top Social Media Measurement and Tracking Tools. Marketing/Communications/PR. MediaPRO Community. SEARCH FOLIO: Search. Careers Home. Search Jobs.

Social Media

Social Media Enterprise Management Marketing Management CMS Development

5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media

Social Media Enterprise Management Social Marketing B2B Marketing

The More Things Change, The More Things Change

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Let’s say you have a white paper for download on your site. Comment away!

Paid Search Agency

Paid Search Agency Social Media PR Advertising Agencies

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. He called it “The Gobbledygook Manifesto.”

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

B2B Marketers: Navigating the Tweet Approval Maze

B2B Marketing Savvy

OCTOBER 29, 2009

Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. As well, AR/PR/IR tweets will usually be in the hands of company media professionals rather than the day-to-day marketing leads. Attending (event name)?

B2B Marketing

B2B Marketing Advertising Agencies B2B Paid Search Agency

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Be sure to give your audience a way to subscribe to get updates either via RSS or via email. What can you send via email?

Lead Nurturing

Lead Nurturing Lead Generation Tactics Lead Scoring

B2B IT and Social Media 2: The Vendor Perspective

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 tool, followed by RSS feeds and podcasts. Here is the vendor perspective. Here is the vendor perspective. Blogs are the most frequently used Web 2.0

Vendors

Vendors Web 2.0 Social Media RSS

Content Curation in B2B Marketing

Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. Business buyers typically seek additional information and resources for information on business products and services.

Curation

Curation Enterprise Management B2B Marketing Work Management

B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. Tips on how to effectively promote your events.

Webcast

Webcast Lead Generation Webinar Metrics ROI

My social media marketing posts from 2011

Biznology

SEPTEMBER 10, 2013

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters.

Social Media

Social Media Social Marketing Media Paid Search Agency

B2B Lead Generation Blog: Give Lead Generation Some Respect

markempa

MARCH 18, 2005

« Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via Salesforce.com » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation

Lead Generation Generation Leads Lead

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. AltSearchEngines.

Social Media

Social Media Class Web 2.0 Media

Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger

Blogger RSS Inbound Marketing Internet Marketing

Best of 2009: Social Media Marketing, Part 1

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year.

Social Media

Social Media Marketing Budget Social Marketing Paid Search Agency

12 Must-Have Tools and Tactics for Content Distribution and Promotion

ClearVoice

DECEMBER 19, 2018

Distribution methods include company newsletters, organic and paid social media, employee email signatures, employee advocacy, paid media distribution, syndication, curated content hubs, and SEO. The lifespan of social media posts is fleeting. RSS feeds for blog content distribution. Black Pearl.

Distribution

Distribution Marketing Automation Services Promotion Tactics

The 12 Best Special-Purpose Business Software Tools

Webbiquity

MAY 11, 2017

” — Orbit Media Studios. Showcase reviews: B2B PR Sense Blog, Orbit Media Studios, RazorSocial. Pull up the app, hover the camera over anything (such as a piece of paper or a business card) and it automatically scans and crops it. ” — Social Media Examiner. B2B PR Sense Blog. 1) AngelList.

Marketing Automation Services

Marketing Automation Services Enterprise Management Marketing Management Software

New York Times: all’s fair in love and marketing

Biznology

MAY 20, 2014

Each desk labors over section fronts, but pays little attention to promoting its work on social media. (p. Social is not only a full-time job but it’s a 24/7/365 job. Specifically, they point to the fact that many of their best social staffers learned those skills through the book publishing process, not in the newsroom.

Paid Content

Paid Content Planning Work Management Social Media

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Sales Management

Sales Management Top of Funnel Eloqua Viral Marketing

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Sales Management

Sales Management Top of Funnel Eloqua Viral Marketing

5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media

Social Media Enterprise Management Social Marketing Work Management

Social Pros 24 – Shawn Morton, JPMorgan Chase

Convince & Convert

JULY 13, 2012

This is Episode 24 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Shawn and Eric’s Social Media Stat of the Week ( this week : are corporate crises isolated events or do they affect a brand for eternity?). The RSS feed is: [link]. Listen Now.

Work Management

Work Management Enterprise Management Stats Marketing Management

If You Want Better Leads, Set Your Content Free

Industrial Marketing Today

OCTOBER 13, 2010

Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. However, is gated content still an effective lead generation tactic in the current environment of social media, RSS feeds, Slideshare and Docstoc?

Lead Ranking

Lead Ranking Leads Lead Marketing Qualified Leads

The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

APRIL 8, 2010

Instead of having pieces of paper or needing a meeting room with a projector, how would it fit into a one on one meeting with your client and a PowerPoint? link] Wales Social Media The Truth About the iPad [link] #socialmedia #news [link] jaybaer Thanks for the comment Alyssa. Leave them in the comments and we’ll discuss.

Paid Search Agency

Paid Search Agency Content Social Media PR

If Passion Fires Your Marketing/Marcom Mission, Be Warned – Consequences Loom

B2B Marketing Savvy

AUGUST 24, 2009

If you like the read, please subscribe to my RSS feed. Retire after my multi-decades as a branding, PR and marketing communications professional. Explore Social Media. Then there were the graduate students who needed tutorial assistance with class projects and the papers to grade. You see, I had this plan.

Paid Search Agency

Paid Search Agency Advertising Agencies RSS PR

Search Engine Optimization THEN Blogging THEN Social Media Marketing

No Leads from Social Media? No Excuses.

Trending Sources

How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Why the volume and quality of interactions with customers has to pass for social media ROI

10 Ways to Generate More Leads from Your Business Blog

Convince and Convert Blog: Social Media Strategy and Social Media.

How to use social media for B2B

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Report: B2B Blogging Trends in 2011

5 Uses of B2B Marketing Beyond Lead Generation

B2B Lead Generation Blog: Should blogs and RSS be a part of your lead generation strategy?

How to Maintain Your Brand’s Authentic Voice

Cognitive Surplus - Use Social Connectivity to Change the World.

Your corporate website needs to become a trap

Blog Makeover Nets Sales Leads for Software Company

B2B Social Media Marketing -- Does It Work?

How to Revive a Dying E-Newsletter: 4 Tips

Study: B-to-B Marketers Lagging With Social Media

Top Social Media Measurement and Tracking Tools

5 Proven Strategies for B2B Social Media Marketing

The More Things Change, The More Things Change

Top 10 Clichés to Avoid in B2B Marketing Content

B2B Marketers: Navigating the Tweet Approval Maze

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

B2B IT and Social Media 2: The Vendor Perspective

Content Curation in B2B Marketing

B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

My social media marketing posts from 2011

B2B Lead Generation Blog: Give Lead Generation Some Respect

Social Media U: Take a Class in Social Media - ReadWriteWeb

Rick Short Explains How to Turn Staff Into Prolific Bloggers

Best of 2009: Social Media Marketing, Part 1

12 Must-Have Tools and Tactics for Content Distribution and Promotion

The 12 Best Special-Purpose Business Software Tools

New York Times: all’s fair in love and marketing

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Social Pros 8 – Ian Greenleigh of Bazaarvoice

5 Proven Strategies for B2B Social Media Marketing

Social Pros 24 – Shawn Morton, JPMorgan Chase

If You Want Better Leads, Set Your Content Free

The Truth About the iPad | Blogging and Content Creation | Social.

If Passion Fires Your Marketing/Marcom Mission, Be Warned – Consequences Loom

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