Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. Jonathan Kantor.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Ambal's Amusings

JUNE 2, 2010

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper planning, development, and marketing process. Blog WhitePaperPundit Twitter Jonathan_Kantor.

Paper 100

Paper Class Conference Planning 100

Trade Press Services Newsletter

JANUARY 4, 2024

Cut through the fog with personalization. Personalization will be a key B2B marketing initiative in 2024. Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Navigate the Channel

DECEMBER 7, 2023

You’re selling to a person, not a company, so making an emotional connection with your potential buyers is important. People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Jonathan Kantor.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Blog WhitePaperPundit Twitter Jonathan_Kantor. Generating More Leads with Video White Papers.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

nDash

FEBRUARY 23, 2022

For this entry, we have a travel & science writer, a news producer, a personal finance & digital marketing expert, and a data-driven health & wellness writer with a PhD in social welfare. I can be found on Twitter: @1ProducerDee. In the content arena, I write blog posts, long-form articles, white papers, and case studies.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Top Rank Marketing

SEPTEMBER 22, 2023

percent using Twitter/X having — an 18.6 In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Customer Experience Matrix

MAY 27, 2009

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. The idea is to make it easier for the sales person to see patterns and then to drill into the details.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

B2B Memes

JULY 22, 2013

Politico’s version of the negotiations describes how NYT executive editor Jill Abramson and Washington bureau chief David Leonhardt fought hard to keep Silver at the paper because they saw his “brand within a brand as a wave of the future,”. Being an expert in your field is a requirement for a robust personal brand, but not the only one.

Personalization 100

Personalization Brand Identity Branding Blogger 100

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Write case studies, eBooks, white papers, etc.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Learn more here. Interactive Content.

Paper 54

Paper B2B Marketing Planning Screencast 54

Webbiquity

FEBRUARY 10, 2010

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don’t “get&# Twitter. Here are seven reasons every business needs to be on Twitter.

Twitter 100

Twitter Business Digg Thought Leadership 100

Contently

JUNE 19, 2018

Toilet paper gets a bad rap. People don’t talk about their favorite brand of toilet paper because, well, we all know what it’s used for and we’d rather not go there. I spoke with Beth Harker, Charmin’s community manager, to get a better sense of what it’s like being the person behind the paper.

Communities 127

Communities Cross-Selling Paper Twitter 127

Biznology

OCTOBER 12, 2017

The year before we did this, I edited 280 white papers (average length, 40 pages). After all that grueling work, I really wanted to know how many times those white papers were downloaded in that year. So I asked the analytics person. At the end of that year, I asked the analytics person again. The answer: “25.”

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Marketing Insider Group

MARCH 29, 2023

Empathy Always Wins Image Source: TedCommunity on Twitter When Ted Lasso arrived from the States to take over English football team AFC Richmond, he was met with a whole lot of skepticism from the press, players, and even the people who hired him (if you’re a Lasso fan, you know they were secretly hoping he’d fail). Because of empathy.

Storytelling 229

Storytelling Brand Identity Branding Paid Search Agency 229

Martech

APRIL 15, 2022

It lets advertisers track users to deliver customized advertising, while protecting personal information. Last fall, Lotame estimated IDFA would have a total financial impact of $10 billion on Facebook, Twitter, Snap, and YouTube, with Facebook being responsible for more than 80% of that. That was a very good estimate. Why we care.

Privacy Protection 105

Privacy Protection Privacy Cost Ad Frequency 105

ConvertKit

JULY 20, 2021

If you struggle with getting your thoughts out of your head and onto your paper, try freewriting (also known as brain dumping). You don’t need any fancy writing tools to start freewriting; a good old pen and paper, your favorite word processor, or apps like 750 Words and Daily Page are plenty to get started. A close friend. A relative.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Launch Marketing

OCTOBER 20, 2021

Anyone can create a white paper, but if the information is not accurate or not well presented, audiences members consuming the content will not be impressed and most likely not deem you a credible source or thought leader. White papers: Similar to a research report, white papers are a complete guide to a complex topic or focus area.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Onalytica B2B

APRIL 3, 2018

Key Topics: Career, Personal Branding, Growth Hacking for Startups and Individual, Networking. Now, I consult startups for initial traction strategies, growth hacking for innovative marketing, customer success analysis, social media branding and brand engagement, personal branding for individuals. Location: Mumbai, India.

Startups 231

Startups Work Management Social Media Marketing Management 231

Buffer

OCTOBER 13, 2022

Give it a read, and let us know your thoughts on Twitter ! Tools to check daily Slack: Please check Slack every day that you are working and update your status or name to reflect if you are on vacation, sabbatical, or family leave, and when possible, if you're out for unplanned reasons like illness or a personal day.

Wiki 112

Wiki Paper Ideal Customer Profiles Tagging 112

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

FEBRUARY 5, 2019

billion-person strong portion of the global working population that makes up about 80% of the overall workforce. From my own experience in working retail, I had to switch shifts manually through paper schedules; and nearly a decade later, I realized retail workers were still using these same paper-heavy, older tools to manage shifts.

Enterprise Management 161

Enterprise Management Work Management Marketing Management Paper 161

Content Standard

FEBRUARY 9, 2017

But your Twitter marketing strategy? Compared to more visual social platforms, Twitter doesn’t seem to have the ROI it used to. While some of this Twitter rethink may be justified, it’s also true that brands may be approaching Twitter in a less than optimal way. Why Brands Are Rethinking Twitter.

Twitter 40

Twitter Marketing & Strategy Marketing Strategy Allocation 40

EveryoneSocial

FEBRUARY 22, 2022

Over the past two years of the pandemic, we’ve seen the value of that digital professional brand increase — rather than relying on in-person interactions to build our brand, we’ve all had to shift reputation building online. Related : How can you get started with personal branding? And how can you support employees’ personal brands?

Brand Identity 56

Brand Identity Branding Aggregators Paper 56

SnapApp

SEPTEMBER 30, 2015

Unlike the old-fashioned pop quiz, personality assessments teach us about ourselves. They refine our personal understanding, giving us an opportunity to share who we are with the world. What Kind of Morning Person Are You? What's Your Shark Personality? . Why is that? What's Your Inner Purple Squirrel?

Personalization 48

Personalization Examples Content Marketing Planning 48

Webbiquity

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Your blog is your place to be YOU; to be a real person.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. At the in-person event.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Scoop.it

OCTOBER 6, 2022

Look around you- if people aren’t glued to their Facebook, Instagram, and Twitter handles, they are engaged in fervent discussions regarding what’s trending over there. Open your Twitter account and locate the “Find people you know” link on the left sidebar. Such has been the rise of social media over the last couple of decades.

Social Media 84

Social Media Media Marketing & Strategy Business 84

Marketing 261

JANUARY 6, 2021

Each brand has different sizes, types of paper, and binding. Each notebook is built with high-quality paper that is smooth to write on. Muji offers a ton of options with various sizes, paper selection, and colors. My personal favorite is the Open Flat Notebook A6 or the Planting Tree Paper Note B5. Printer Paper.

Elasticity 71

Elasticity Planning Best Practices Paper 71

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Webbiquity

OCTOBER 29, 2019

Fortunately, on the other hand, marketing automation tools enable you to craft behavior-based automated email sequences that almost make it seem as though you’re writing personalized messages (though they can’t help with the Corona on the beach). This is awesome if you are aware of the benefits of email personalization.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Online Marketing Institute

DECEMBER 15, 2010

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog.

Paper 40

Paper Best Practices RSS Landing Pages 40

ClickZ

JUNE 14, 2021

If there is a public POV on a hot topic, such as in a blog post, webinar, or idea paper, it should be readily available on the website and the URL (direct or a search string) should be easy for employees to pass on. It’s terrific when I get asked to talk to customers about something I posted on LinkedIn or Twitter, or in any public forum.

Paid Search Agency 137

Paid Search Agency Rules Webinar Metrics CMO 137