Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. I sat down to talk with him about his book, his career and public relations in general.

PR 97

PR Public Relations Media Work Management 97

SmartBug Media

SEPTEMBER 23, 2019

You may already understand that public relations , or earned media, can be an impactful tool in getting exposure for your small business brand. Some say PR has 10 times the impact of traditional advertising because positive media coverage is considered to be an independent, third-party endorsement for your company.

PR 61

PR Public Relations Brand Identity Branding 61

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Let’s refer to public relations before the corruption by Madison Avenue. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Studies B2B 89

Zoominfo

NOVEMBER 20, 2023

Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 The data underlying customer outreach needs to be incredibly accurate, enriched, and deep. billion in the next 10 years. Think of the problem like a simple recipe.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Schubert B2B

NOVEMBER 20, 2017

The term “public relations” encompasses many areas of communications. B2B PR , although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. Of these, print and digital media relations are an important part of B2B PR.

PR 54

PR Ad Building Media Tips 54

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool. I’m not saying we fire all PR people. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Hubspot

JULY 18, 2019

Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. The relationship between journalists and PR professionals is complicated. A message to all PR practitioners: stop doing this. Research pays off.

PR 74

PR Tactics Cold Calling Blast Campaigns 74

Walker Sands

OCTOBER 23, 2023

In August, Black Hat welcomed more than 22,750 attendees with security professionals from over 127 countries, all eager to delve into the latest industry research and trends. As a PR professional, these conferences offer an inside look at the type of news stories reporters are interested in and the players currently dominating the scene.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. Most firms focus only on outreach to A-listers. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Schubert B2B

NOVEMBER 20, 2017

The term “public relations” encompasses many areas of communications. B2B PR , although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. Of these, print and digital media relations are an important part of B2B PR.

PR 48

PR Ad Building Media Tips 48

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

ClearVoice

APRIL 15, 2021

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 83

Marketing Management Vendors Studies Top of Funnel 83

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Martech

NOVEMBER 29, 2021

A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. 2) Outreach platform. 7) Digital PR. What is a link-building service? Recommended provider: Pitchbox or GroupHigh.

Link Building 106

Link Building Work Management Marketing Management Service 106

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. But just as newspapers and the PR industry have changed over the last few decades, the MAT release has changed, too. Have some important research to share? Do you have a recent survey you can incorporate?

Media 122

Media PR Paid Search Agency Distribution 122

Brandpoint

JULY 8, 2019

2019 Public Relations Society of America (PRSA) Digital Storytelling Workshop. The PRSA Classics are essentially the Grammys but for PR professionals. Over the course of the evening, which took place in early May, 38 awards in total were presented to various PR companies. 2019 MN PRSA Classics Awards.

Conference 107

Conference PR Storytelling Public Relations 107

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Bluetext

FEBRUARY 9, 2018

We’ve been writing about the value of metrics-driven PR to drive revenue and lead generation for brands in order to tie media coverage directly to results for our clients. We call it metrics-driven PR. That way, there’s not extra budget needed for the research. Is it topical?

PR 20

PR Research Budget Programs Thought Leadership 20

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. And it was an instant hit. Marketing leaders are 1.5 times likely to go for Integrated Marketing.

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

Biznology

DECEMBER 26, 2014

These individuals have already researched your brand and chosen to make a purchase. Use these negative reviews as an opportunity for good PR. Psychology researchers attribute the human love for individual recognition to our affinity for control. Hopefully, they’re fully satisfied with the purchase. Sign up for our emails here.

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Biznology

JULY 23, 2014

Plenty of agencies, research firms, and other marketers are focused on SMB, and willing to share their insights. These buyers trust their peers more than any other information source, across the spectrum from awareness, to researching product details, to the buying decision. SMB is where there’s enough volume to do plenty of testing.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Martech

OCTOBER 14, 2022

The CMO must act as both a storyteller and an orchestra director, ensuring that all outreach efforts, customer service efforts and the entire customer experience communicates the story you want to tell. Overseeing market research. Overseeing all PR and public-facing communications. Analyzing metrics.

CMO 118

CMO Demand Generation Agencies Advertising Agencies Work Management 118

Biznology

SEPTEMBER 11, 2013

When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting through data until they find stories worthy of coverage. Every media outreach begins with information, the more the better.

Media 80

Media PR Public Relations Press 80

NuSpark Consulting

AUGUST 22, 2013

In order to do keyword research, we need to know what words your prospects use to find your solutions and products on search engines. Commonly known as “link builders,” we use a variety of research tools to seek out high quality and authoritative websites and utilize a multitude of tactics to obtain links to your website. Mobile SEO.

SEO 100

SEO Lead Scoring Lead Ranking Marketing Management 100

Sprout Social

FEBRUARY 5, 2020

Sales teams can use social media listening tools to conduct research on prospects’ industry, brand and competitors. Manage brand health during a public relations crisis. Once you’ve listened and learned from the data, you can tailor your approach and make sales conversations more personal. .

Tools 86

Tools Work Management Marketing Management Business 86

KoMarketing Associates

JULY 22, 2014

But long-form content (anywhere between 1,200 – 2,500 words, generally speaking) can provide readers with more in-depth feature posts that research shows can lead to lower bounce rates, higher engagement rates, and longer average time on site. Third-Party Outreach. Don’t get me wrong: Short-form content has its time and place (e.g.,

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Hubspot

FEBRUARY 8, 2018

Tailor it to the specific person you're emailing: Research, research, research. Don't use all caps or overuse exclamation points: An outreach email is never life or death, so a subject line that says "IMPORTANT!!!" PR and Communications: 28%. Jobs and Education: 32%. Legal and Government: 44%. Media: 32%.

Open Rate 99

Open Rate Sample Marketing Management Public Relations 99

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Walker Sands

DECEMBER 20, 2018

In fact, a marketing research study conducted by Boost Awards showed that 82 percent of business decision makers are influenced by awards when choosing a B2B product or service for their company. As PR professionals, we know how to identify and secure the awards that will most dramatically accelerate your positive positioning in the market.

Peer-to-peer 40

Peer-to-peer B2B Thought Leadership B2B BtoB 40

Biznology

SEPTEMBER 20, 2011

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. The main thing to keep in mind is how you feel when you are on the receiving end of a misguided PR pitch. Tweet This Post. Image via Wikipedia.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80