Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I talked to Mary Eitel of MKE Communications who handles Char-Broil’s outreach efforts to get her take and advice on blogger outreach.

Blogger 154

Blogger Outreach Case Study Case Studies 154

Webbiquity

JANUARY 12, 2022

By understanding the purpose of corporate giving, you can build a desire to impact the surrounding community or world positively. Promote email marketing for donations. During its first community outreach, RefiJet established the Culture Club organization. The Benefits of Corporate Giving.

Paid Search Agency 304

Paid Search Agency Companies Advertising Agencies B2B 304

Hubspot

DECEMBER 10, 2019

This is why having an outreach strategy is critical. I’ve now helped three early-stage tech companies go from zero revenue to cash-flow positive. How your company can get this person promoted faster than their peers. Repurpose points #2 and #4 specifically for your email outreach. Determine the best outreach channel.

Ideal Customer Profiles 76

Ideal Customer Profiles Outreach Lead Scoring Lead Ranking 76

Biznology

FEBRUARY 22, 2018

Not only does it provide a platform conducive to growing your brand, it also offers a medium for customer service opportunities and product promotion. Remember that it’s not all about you: Many brands turn to their social media accounts strictly to promote their business. It’s okay to share some promoted content from time to time.

Planning 209

Planning Tips Budget Programs Outreach 209

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Sharing content on relevant platforms to promote content to target your audience. Why Spend Your Budget on Digital Marketing Services? Content Creation. Distribution. Optimization.

Marketing Automation Services 320

Marketing Automation Services Marketing Budget Paid Search Agency Service 320

Trade Press Services

MAY 6, 2024

Doing this will deliver a positive ROI and maximize the benefits of participating. Select shows that allow for adequate time to prepare internal resources and promote your attendance to clients and prospects. A good rule of thumb is to begin outreach six weeks to a month before the event. Consider timing.

Trade Show 83

Trade Show Marketing Management Planning B2B Thought Leadership 83

Webbiquity

FEBRUARY 20, 2020

Sales enablement, defined by Gartner’s glossary as, “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects,” involves creating and implementing a systemic approach to sales.

Work Management 314

Work Management Video Marketing Marketing Strategy Marketing & Strategy 314

Webbiquity

MARCH 8, 2022

When you create studies and reports that interest people, it saves your marketing team time as they need to do very little outreach. News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it. An example of a quiz is this one from care/of.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Zoominfo

FEBRUARY 17, 2021

Guidelines for cold outreach may vary by company and department, but every organization must follow SEC regulations. Although B2C companies get almost all attention for unwanted cold outreach, for B2B companies, the following is what the SEC lays out: Times of Day. Chat for as long as it’s comfortable, then position:].

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

SalesIntel

APRIL 24, 2024

For example, competitive intelligence software provides detailed reports on competitor activities, market share, pricing strategies, and customer feedback, helping you make informed decisions about your own positioning and strategy. Kasper also connects with LinkedIn to make outreach easier and more scalable.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Webbiquity

JANUARY 16, 2024

For instance, you’re promoting a new influencer marketing software tool. Instead of just listing eco-friendly features, you could share stories of how your solutions have positively impacted the environment. You could create a video with a quiz where viewers can pick the features they think would be most helpful for their work.

Creativity 180

Creativity Work Management Video Marketing B2B Marketing 180

Zoominfo

AUGUST 11, 2022

NPS Similar to marketing Net Promoter Scores , this NPS shows how likely current employees are to recommend others to work at their company. It’s further broken down into a detailed view of what percentage of employees are promoters , passive, or detractors. This key information can be used in candidate outreach.

Paid Search Agency 130

Paid Search Agency Companies Zoominfo Class 130

Oktopost

APRIL 9, 2024

Benefits of B2B demand generation If you still need convincing that B2B demand generation is worth pursuing, here are some of its key benefits: Greater brand awareness- Demand gen will make your brand name more recognizable and create positive associations with potential buyers. Creating an infallible B2B demand generation strategy 1.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Launch Marketing

SEPTEMBER 11, 2019

Simple yet efficient, a Net Promoter Score (NPS) is a solid baseline test that succinctly conveys customers’ satisfaction levels and indicates how likely you are to benefit from referrals from your customers. This will give you a two-digit Net Promoter Score. What a “Good” Score Looks Like.

Promotion 48

Promotion Paid Search Agency Customer Satisfaction Correlation 48

Webbiquity

MARCH 30, 2021

Unsurprisingly, the metric that clinched the first position was “quality of leads.” Personalized Outreach with User Data. To make this challenge an opportunity, personalize your outreach and offer relevant content or services to customers based on their needs. ” Image credit: Outfunnel. So much so that a J.D.

Lead Generation 262

Lead Generation Marketing Automation Services Trends Marketing AI 262

Marketing Insider Group

MARCH 31, 2021

Using your blog as a virtual megaphone, promote local events and charity drives. Use the data you’ve gathered, along with the information your community outreach has gleaned, to create local buyer personas. Localize Seasonal Promotions. Get Involved in Your Community. They’ll fit in naturally with your post.

Buyer Personas 325

Buyer Personas SMS Content Communities 325

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion? Simple – with Outbrain.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Martech Advisor

SEPTEMBER 23, 2019

But brands can engage with consumers on platforms other than digital and experience positive return on investment (ROI). Even without Adblock services, consumers are used to being flooded with digital advertising that they tend to tune out completely.

Outreach 97

Outreach Paid Search Agency Marketing Automation Services Mobile Advertising 97

Zoominfo

SEPTEMBER 3, 2020

Besides cutting down on time spent on manual tasks, email automation also offers: Personalized customer experiences – The act of nurturing builds a positive relationship with your lead. If you spend enough time on these sequences, creative outreach could actually become a fun, easy process.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Zoominfo

DECEMBER 7, 2022

Companies with a solid strategy for DE&I are likely to have: Better financial performance Better workplace culture Better employee engagement It benefits every company to go beyond simply promoting equality in the workplace. They need to be intentional, putting real dollars and resources into their DE&I efforts.

Process 130

Process Enterprise Management Work Management Zoominfo 130

Vidyard

JANUARY 16, 2017

If you want to get noticed by your prospects today, your outreach must be highly personalized. Sure, there are tons of benefits to video outreach — it targets non-readers, it conveys human emotion and it tells a story, to name a few. There’s no two ways about it. Google Alerts, Owler, and Glassdoor.

Outreach 50

Outreach Research Video Marketing Personalization 50

Brandpoint

MARCH 15, 2024

The emergence of advanced technologies and digital communication platforms has revolutionized the PR industry, offering new opportunities for engagement and outreach.

PR 62

PR Public Relations Digital Transformation Ethics 62

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. Now they’re collecting email leads and actively doing email outreach.” Only 27% say they’re influenced rarely by email, and 16% report no impact. “A

Email Marketing 130

Email Marketing Marketing AI Enterprise Management Work Management 130

Top Rank Marketing

AUGUST 30, 2023

B2B marketers taking on new leadership roles naturally seek out trusted resources that help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. Expectations are everything. Never stop learning.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Trade Press Services

APRIL 29, 2024

Here are five ways to foster a professional network that makes a positive impact: 1. NeXco National promotes B2B networks with 250 vetted, professional members and 22 chapters. This is true whether you’re a seasoned business owner or new to the workforce. Join relevant associations and networking groups.

B2B Thought Leadership 76

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 76

Marketing Insider Group

NOVEMBER 30, 2022

Here are some examples of how you can provide personalized content to your audience: Use customers’ names in emails and other promotional outreach. Customers love personalized marketing content because it makes them feel seen and appreciated. Gather an understanding of individual customer buying/purchasing habits.

Trends 167

Trends Personalization Marketing AI SWOT 167

Zoominfo

AUGUST 26, 2020

Recent company moves – “Hello, congratulations on your recent [promotion, merger, product launch]!”. During the call: Make sure your pitch includes a proper introduction, positioning statement, walkthrough of benefits, and meeting proposition. First I want to say congratulations on your promotion! Afterward: Follow up!

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

Oktopost

SEPTEMBER 21, 2023

Spammy posts While you may believe your company is the best, constantly posting company content and spamming your customers’ timelines won’t bring positive results. Make sure to diversify your posts, addressing your target audience’s interests and challenges rather than solely promoting your company and its solutions.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Marketing Insider Group

DECEMBER 11, 2019

If you’re in a project management position then you know that aligning your team comes with its own set of challenges. Your marketing goal for the year could then be to scale organic traffic to 350,000 monthly visitors by scaling content production and promotion. It’s another thing when you’re operating as a team.

Planning 299

Planning Work Management Marketing Management Deliverability 299

Engagio

SEPTEMBER 29, 2023

And perhaps most importantly, the content should be useful and not promotional; educational and not salesy. These SDRs focus on creating positive experiences rather than always pushing for a meeting. The content will often come over email, but companies also use social, display ads, direct mail, voicemail, or other channels.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Launch Marketing

JULY 19, 2023

It defines the positions and perspectives (e.g. For example, if you are promoting an event that your team is excited to be at, you can use a light-hearted attitude via social or email outreach. Having a clear brand strategy in place provides anchor points to ensure those perceptions are as positive as possible.

Brand Identity 107

Brand Identity Branding Marketing & Strategy B2B 107

Oktopost

OCTOBER 8, 2023

Once you master (the very simple steps) of social selling , you can position yourself as an industry thought leader, establish credibility and build trust among your prospects. In simpler terms, keep providing the information they seek to make well-informed decisions rather than promoting your product as the ultimate solution.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Oktopost

NOVEMBER 22, 2023

Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights. Then, reach out to your chosen influencers with compelling outreach that prioritizes relationship-building over selling your product.

Social Media 117

Social Media Trends Media B2B 117

Heinz Marketing

FEBRUARY 23, 2023

B2B marketers can use social media to share educational content, promote their products and services, and engage with their audience. Marketing teams must be able to provide dynamic and customized experiences, whether it’s through targeted messaging, customized content, or personalized outreach.

Advertising Agencies 101

Advertising Agencies B2B Thought Leadership Lead Ranking Business 101

Biznology

FEBRUARY 13, 2018

You can spend all your time making a movie but until the movie is done (scripted, cast, filmed, wrapped, cut, edited, tested, rendered, tested, marketed , promoted, and opened) and actually in theaters with warm human butts in the seats , then it’s all just wasted money. Influencer marketing is almost aways all-or-nothing. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

The Marketing Blender

FEBRUARY 27, 2024

Pivoting to digital marketing strategies provides a precision-focused and cost-effective alternative that can enhance global outreach and optimize resource allocation. By doing so, they position their offerings in front of an audience with high intent, resulting in improved conversion rates. Take Bison IP as an example.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Sprout Social

FEBRUARY 1, 2024

The brand can use the responses to highlight popular products in their promotions or develop new variations to meet emerging tastes. It does so by helping you: Cultivate brand advocates : Engaging with users who already show a positive inclination highlights potential players for customer advocacy.

Social Media 105

Social Media Ideal Customer Profiles Media Customer Satisfaction 105