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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

Before you initiate any changes, however, we suggest that you define your exact needs and goals—both short and long term—and how you will measure your success in addressing them. Free samples. Pinpoint your ideal customers. Work across channels. Offer incentives. Make sure to put this down on paper! Seasonal sales and discounts.

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How to Reduce eCommerce Returns: Practical Tips and Best Practices

Huptech Web

What Should Be Done on Order Being Returned? This policy should outline the conditions under which returns are accepted, the time frame for returns, and any associated costs or fees. What Should Be Done on Order Being Returned? eCommerce returns can be costly for retailers in terms of time and resources.

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What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

All versions of the cycle of experimentation and improvement are based on a scientific method that was first introduced in the work of Francis Bacon, which he explained as “hypothesis–experiment–evaluation” or, in simpler terms, “plan–do–check.”. Plan to collect and analyze data in order to prioritize and verify problems or root causes.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

Society6 , an online home decor shop, offers 10% off on the first order. Of course, terms and conditions apply. Similarly, SnackNation offers a free sample box of its products. Giving them a coupon to use your product can be just the incentive they need to happily provide you with their email address.

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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

A sample hypothesis: Loss aversion vs. benefit-led copy All good testing begins with a hypothesis, which is your statement of what you predict your test will reveal. ” Jump the queue: Let them pre-order limited quantities or popular merchandise. VIP ordering Subject line : Don’t miss out, Pre-Order the Ariel Bag!

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10 Things Freelancers Can Do to Stay Competitive in a Shifting Economy

ClearVoice

For some, that means launching your own freelance business due to challenging work conditions. Check in, send a brief email asking about possible freelance opportunities, and show people recent samples of your work. No matter how hard you network, someone’s eventually going to want to see samples of your work.

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Tips to Set Up Winning Split URL Tests (and Some Common Mistakes to Avoid)

Convert

The term “Split URL Testing” is just another name for a redirect experience. Determine the Necessary Sample Size. Before you begin, figure out the sample size you’ll need. Once you’ve calculated the required sample size based on your informed guess, it’s time to make your Variations!

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