Marketing Insider Group

MARCH 18, 2024

Think of it as laying down the tracks for a train. Maybe it’s a fresh take on an old topic, an insider’s perspective, or a controversial opinion. A recent survey found that 80% of the most successful content marketers have a documented strategy. Creating a blog post outline isn’t just about organizing your thoughts.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Heinz Marketing

JUNE 2, 2023

By investing in training your customer service team to go above and beyond, you can create an outstanding experience for your customers. Train your team to actively listen to customers, understand their needs, and provide tailored solutions. Once you collect feedback, take action on it.

Ad Building 104

Ad Building Loyalty Customer Satisfaction Word of Mouth 104

Salesforce Marketing Cloud

JUNE 21, 2022

In fact, according to a survey of healthcare and life sciences leaders , 50% said remote and hybrid work settings were a top internal disruption factor at the start of the pandemic. SmileDirectClub teams used video-calling technology to infuse fun into their training, like showcasing their pets on camera. It comes down to trust.

Paid Search Agency 98

Paid Search Agency Companies Work Management Opinions 98

ClearVoice

JUNE 23, 2020

What is a survey panel? Having a well-built survey is important, but having a well-targeted group of people to take your survey is imperative. A survey panel is a group of people you have access to who can fill in your survey and help you find the answers to your business questions. Click To Tweet. Ease of use.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Hubspot

MARCH 18, 2016

While challenges such as proving ROI have remained consistent over the last few years, many companies have begun to focus less on things like budget and more on finding an executive sponsor, training their teams, and so on. So for this year’s 2016 report, HubSpot has redesigned the survey with more forward thinking questions.

Opinions 28

Opinions Customer Surveys Planning Inbound Marketing 28

Scoop.it

APRIL 11, 2024

For example, participants can engage a brand representative in real-time Q&A sessions and give opinions that shape product branding. This lets you engage your audience on autopilot while still utilizing the same interaction features such as live chat, polls, surveys, CTA popups, and more.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

EveryoneSocial

NOVEMBER 2, 2021

Empowered employees exhibit greater citizenship behavior and are more likely to help their co-workers, volunteer to take on more responsibilities, and attend non-mandatory work functions and training. It’s not enough to solicit feedback or conduct regular engagement surveys — you must also take action in response to them.

Customer Satisfaction 98

Customer Satisfaction Work Management Lead Scoring Lead Ranking 98

Sprout Social

MARCH 19, 2024

For example, you can anticipate customer needs and gauge opinions through social media listening to monitor chatter around your brand or competition. Consider a new healthy snack brand, analyzing thousands of consumer surveys and open-ended responses about snack preferences and brand recognition.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Zoominfo

NOVEMBER 18, 2019

Survey findings revealed that 60% of men in management positions admitted to being uncomfortable performing common workplace activities such as mentoring, working alone, or socializing with women for fear of being viewed as inappropriate ( source ). Establish a mentorship training program. Train mentors and mentees.

Studies 167

Studies Zoominfo B2B Thought Leadership Training 167

Convince & Convert

DECEMBER 15, 2023

There is a lot of training and preparation needed in order to create an engaging end result. Ask for their insights and allow them to share opinions of your campaigns before they go to market. She agrees that live-streaming is an interesting way to directly interact with your audience. However, it is not for everyone.

Rules 148

Rules Planning Brand Identity Branding 148

Seismic

JANUARY 17, 2022

Onboarding, training, and coaching can make or break a sales reps’ time with your company. After all, 70% of employees say that they’d be willing to leave their current job to work for an organization that’s known for investing in training and development. This post was originally published by Jenny Boling on lessonly.com.

Training 62

Training Correlation Planning Paid Search Agency 62

Martech

JUNE 9, 2023

All we knew for certain was we’d trained MarTechBot on MarTech.org content and we’d learn a lot by putting the technology into your (and our) hands. MarTechBot was used to clarify concepts, explain best practices and provide expert opinions. Was MarTechBot innovation? Would it be useful? Did anyone care? What does ABM mean?

Account Based Marketing 100

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 100

chiefmartech

JULY 11, 2022

It’s not a survey, but rather the aggregated data from 900 of their midsize and enterprise customers from February 2021 to January 2022. Hard empirical data, not soft biased opinions. Enterprise automation company Workato (disclosure: I’m an advisor to them) recently released their 2022 Work Automation Index.

Automation 101

Automation Enterprise Management Work Management Planning 101

Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. However, this alignment I’m talking about is considerably more consequential.

Digital Experience Platform 114

Digital Experience Platform Marketing & Strategy Business CMO 114

EveryoneSocial

JANUARY 18, 2021

A key driver for employee engagement is ensuring that all members of a team are able to share opinions and have their voices heard. Leaders shouldn’t be just taking the word from their direct reports and managers — everyone needs to feel able to share opinions. We like to call this “ knowledge sharing.”. Enable action and change.

Enterprise Management 106

Enterprise Management Peer-to-peer Work Management Customer Satisfaction 106

Sharpspring

SEPTEMBER 7, 2021

To learn more, we teamed up with Ascend2 , a leader in research-based marketing, to survey a panel of marketing professionals and marketing research subscribers on their current and projected use of marketing automation. This survey represents the opinions of the 95 marketing professionals who provide agency services.

Marketing Automation Services 84

Marketing Automation Services Advertising Agencies Paid Search Agency Marketing Automation 84

Marketing Insider Group

AUGUST 30, 2021

Empower your employees, especially those who directly touch customers like sales development reps , with the resources, training, and tools to help them. Empathetic understanding is not the product of survey data. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Sprout Social

NOVEMBER 8, 2023

This could range from online reviews and social media posts to customer support tickets and survey responses. Refine your strategy by exploring customers’ feelings, thoughts and opinions on specific topics, competitors, products and more. It evaluates the tone and emotion in the text to determine the sentiment behind customer opinions.

Work Management 111

Work Management Marketing Management Customer Satisfaction Analysis 111

Seismic

JANUARY 17, 2022

Onboarding, training, and coaching can make or break a sales reps’ time with your company. After all, 70% of employees say that they’d be willing to leave their current job to work for an organization that’s known for investing in training and development. This post was originally published by Jenny Boling on lessonly.com.

Training 52

Training Correlation Planning Paid Search Agency 52

Heinz Marketing

JUNE 2, 2023

By investing in training your customer service team to go above and beyond, you can create an outstanding experience for your customers. Train your team to actively listen to customers, understand their needs, and provide tailored solutions. Once you collect feedback, take action on it.

Ad Building 57

Ad Building Loyalty Customer Satisfaction Word of Mouth 57

Heinz Marketing

JUNE 30, 2023

Utilize customer relationship management (CRM) software, analytics tools, and surveys to gather data that provides valuable insights. Foster a Data-Driven Culture Encourage a data-driven culture within your organization by promoting the importance of metrics and providing training on data analysis.

Churn Rate 102

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 102

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Navigate the Channel

JULY 12, 2023

In survey after survey, Gen X respondents prefer to do meaningful work, have stable employment and job satisfaction (over job prestige) and value family life more than career life. Actively listen to your teams and their ideas and opinions. They grew up surrounded by it.) Offer competitive salaries or wages.

Resource Management 65

Resource Management Work Management FAQ Lead Scoring 65

SpotMe Blog

AUGUST 16, 2023

When used to its potential, event technology can turn investigator meetings into engaging events that result in higher attendance, better training, and a more successful clinical study. Hybrid Investigator Meetings It is crucial for all those involved in a clinical trial to receive the same training.

Peer-to-peer 52

Peer-to-peer Case Studies Training Work Management 52

ViewPoint

MAY 2, 2013

Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Keep your sales team motivated including offering performance bonuses, encouraging good-natured competition and providing valuable support, according to the entrepreneurs surveyed in this article.

B2B Sales 120

B2B Sales PointClear Business B2B 120

Directive Agency

MAY 29, 2023

These include: Drafting press releases Conducting influencer / journalism ‘sourcing’ Finding spheres of influence websites for pitching Sentiment analysis of websites or specific webpages Drafting survey questions for use in Digital PR content creation Proprietary research creation for pitching campaigns (ie.

Tactics 52

Tactics SEO Ideal Customer Profiles Lead Ranking 52

EveryoneSocial

FEBRUARY 8, 2022

Conduct an employee morale survey. Send out an anonymous survey company-wide to see how people feel about their work, benefits, company culture, and more. You may not already have results from a recent employee morale survey, but you no doubt have access to other data that can provide useful insights. Here’s how to do just that.

Work Management 52

Work Management Marketing Management Opinions Customer Satisfaction 52

Atomic Reach

SEPTEMBER 10, 2021

We surveyed 17 marketers from digital agencies to uncover how they are adopting software, mar-tech platforms, and emerging technologies. According to the surveyed marketers, 90% of them have adopted a tool, platform or software that is powered by artificial intelligence. The results were unexpected. Let's dive deeper.

Marketing AI 52

Marketing AI Advertising Agencies Paid Search Agency Ad Agencies 52

Animalz blog

MAY 2, 2023

GPT-4 is trained on a huge corpus of writing, but for many topics (like “top tips for CRM adoption”), generative AI will be drawing on the same tired skyscraper articles as everyone else. There’s also the possibility that LLMs will create a wider fragmentation of search, generating a host of niche engines trained on specific datasets.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Scoop.it

OCTOBER 27, 2022

This allows its customers to get valuable comparisons and share their opinions, which simultaneously increases their trust in the platform. To educate your audience with curated content, send out a survey questionnaire asking them what kinds of topics they’re eager to get into. Do you sell personal training sessions?

Curation 86

Curation Work Management Marketing Management Service 86

Convert

JUNE 30, 2021

It will allow you to survey your audience, see where they move their mouse, see if they have issues clicking things, etc. And Then Train Them! Once you have a tester, take the time to train them! This is why it’s so important to train them up to learn ALL the ins and outs of testing. So where can you train them?

Budget Programs 98

Budget Programs Paid Search Agency Marketing Analytics Tools Advertising Agencies 98

Content Standard

APRIL 1, 2022

In my opinion, two things: First , it means that you have credibility among customers—there’s a broad consensus that your brand delivers the value it says it does. What does it mean to be an influential brand? Content plays a crucial role here.

Brand Identity 93

Brand Identity Branding Ad brokers Thought Leadership 93

EveryoneSocial

JANUARY 20, 2023

After all, we trust the opinions and recommendations of friends, family, colleagues — even strangers who’ve left product reviews online — far more than brands themselves. In fact, 58% of consumers share positive brand experiences on social media and turn to social networks to ask others for their opinions on brands.

Brand Identity 52

Brand Identity Branding Word of Mouth Social Media 52

Hinge Marketing

DECEMBER 5, 2014

One of these key decisions is determining whether to collect data through an online survey, phone interviews, or a combination of both. Let’s take a look at the benefits and drawbacks of using an online survey instrument versus in-depth interviews (IDIs) when considering conducting primary brand research. Cost effectiveness.

Customer Surveys 48

Customer Surveys Research Sample Brand Identity 48

Hubspot

DECEMBER 4, 2018

I’m Jeff from Boston, and I sell sales training and consulting in Boston. If you provide leadership training, you might say, "It looks like you've been hiring a lot of middle managers lately. Learn the opinion of the person you’re speaking with and take that opinion seriously. I’d like to introduce my services.

Work Management 98

Work Management Dwell Marketing Management Copywriting 98

The Customer

OCTOBER 12, 2021

Quick-Take: In a survey of more than 1,000 consumers, just 7% said they were loyal to Instacart, down from 16% in Barclays’ influential 2019 survey. That’s the prime finding of the fifth annual holiday survey from Convey by project44 regarding consumer shopping preferences. Happy Wednesday! CONSUMER TRENDS.

Marketing AI 52

Marketing AI Digital Transformation Loyalty Customer Surveys 52

Marketing Insider Group

AUGUST 30, 2021

Empower your employees, especially those who directly touch customers like sales development reps , with the resources, training, and tools to help them. Empathetic understanding is not the product of survey data. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175