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Turning B2B Influencers into Key Opinion Leaders

Atomic Reach

Key Opinion Leaders, better know as KOLs, often provide brands the competitive edge needed to win. Opinions vary on what makes key opinion leaders distinct from influencers. Forbes Council Member Rafael Schwarz draws a helpful distinction between experts, influencers, and key opinion leaders.

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Does Data Make You Smarter?

Salesforce Marketing Cloud

I am all for education, but there are folks who I know who are not formally trained in analytics, who just have a feel for it,” said Mike Jacobs , vice president of performance marketing at Etsy. Soft skills training is imperative,” Corndel noted. Ideas, knowledge, theories, and opinions matter.

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How to create learning objectives for your sellers

Seismic

Onboarding, training, and coaching can make or break a sales reps’ time with your company. After all, 70% of employees say that they’d be willing to leave their current job to work for an organization that’s known for investing in training and development. This post was originally published by Jenny Boling on lessonly.com.

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Leveraging Metrics for B2B Customer-Led Growth Success

Heinz Marketing

Look for correlations between different metrics and customer behavior to gain a holistic understanding of your customers’ needs and preferences. Foster a Data-Driven Culture Encourage a data-driven culture within your organization by promoting the importance of metrics and providing training on data analysis.

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How AI insights improve decision making

Sprout Social

The visualization helps strategists find hidden patterns, trends and correlations. For example, you can anticipate customer needs and gauge opinions through social media listening to monitor chatter around your brand or competition. This empowers you to proactively tailor your offerings and marketing communication.

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How to create learning objectives for your sellers

Seismic

Onboarding, training, and coaching can make or break a sales reps’ time with your company. After all, 70% of employees say that they’d be willing to leave their current job to work for an organization that’s known for investing in training and development. This post was originally published by Jenny Boling on lessonly.com.

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The Employee Engagement Strategies Your Workplace Needs

EveryoneSocial

A key driver for employee engagement is ensuring that all members of a team are able to share opinions and have their voices heard. Leaders shouldn’t be just taking the word from their direct reports and managers — everyone needs to feel able to share opinions. We like to call this “ knowledge sharing.”.