Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. With a team of 50 members and an ambitious target of generating 400 new deals each month, the pressure was palpable. Yet, we enhanced our outreach by testing, learning, and focusing on key metrics.

Outreach 117

Outreach Email Marketing Optimization Lead Scoring 117

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. The importance of careful targeting is hard to overstate.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Martech

MARCH 6, 2024

It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two.

Click Rate 98

Click Rate Budget Programs Case Studies Open Rate 98

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. Try it Now But is Spam Legal? What is a cold email?

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. Not at all. The difference is time.

Open Rate 108

Open Rate Peer-to-peer Privacy Policies Click Rate 108

SendX

DECEMBER 2, 2020

Annual billing discounts can be discussed with their sales team 15% discount for nonprofits. Unlimited spam testing: Countdown timer: Insert a live updated timer right inside your email that you can customise with colors, text to be displayed after the timer expires and timezones. Lowest price plan. $9/month 9/month ( 500 subscribes).

Pricing 195

Pricing Price Campaigns Marketing Automation Services 195

Zoominfo

JUNE 26, 2019

Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. 8 Steps to Improve Your Email Deliverability Rate. Abide by the CAN-SPAM law. Keep reading.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

ConvertKit

AUGUST 16, 2021

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: April 2021.

Deliverability 110

Deliverability Open Rate Click Rate CAN-SPAM 110

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. Our creators come from across the globe, so there’s a ton of growth potential for creators of all kinds to grow an audience—no matter which country you’re from. Chapter #7: Measurement and ROI.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

ConvertKit

SEPTEMBER 20, 2021

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: May 2021.

Deliverability 88

Deliverability Click Rate Open Rate CAN-SPAM 88

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Litmus

OCTOBER 28, 2022

We had a blast connecting with email geeks from all over the globe, especially our speakers, who left us with tons of ideas and inspiration to fuel our own email program. With day one and day two in the books, what were our biggest learnings? Look at your open rate at the destination level. Missed Litmus Live 2022?

Open Rate 82

Open Rate Privacy Protection Marketing Management Click Rate 82

ConvertKit

JULY 14, 2021

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: March 2021.

Deliverability 91

Deliverability Open Rate Click Rate CAN-SPAM 91

Televerde

JUNE 6, 2022

Because spam messages make up half that number, people are wary about incoming messages, especially from unknown addresses. How can you guarantee your sales email won’t end up in the spam folder alongside that spam email congratulating the recipient on winning a million dollars? Step 1: Get Your Readers to Open the Email.

Work Management 98

Work Management Marketing Management CAN-SPAM Paid Search Agency 98

ConvertKit

MARCH 15, 2021

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: November 2020.

Deliverability 93

Deliverability Click Rate CAN-SPAM Open Rate 93

ConvertKit

JUNE 16, 2021

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: February 2021.

Deliverability 112

Deliverability Click Rate Open Rate CAN-SPAM 112

ConvertKit

OCTOBER 21, 2021

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: June 2021.

Deliverability 79

Deliverability Click Rate Open Rate CAN-SPAM 79

Heinz Marketing

APRIL 27, 2023

Surely there was a button I could push that would fix all of our deliverability and engagement issues! Google tracks this reputation based on a variety of factors including opens, clicks, replies, forwards, spam complaints, and unsubscribes. One helpful tool for monitoring your domain reputation is Google Postmaster.

Deliverability 106

Deliverability Optimization CAN-SPAM Domain 106

Zoominfo

OCTOBER 15, 2019

It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). Fine-tuning your cold email strategy might not make your open rates skyrocket to 90%, but it can make a major difference. FYI, here are the details of Japan’s strict spam laws: What is a “Foot in the Door” Email?

Sales Management 230

Sales Management Template Top of Funnel Zoominfo 230

Binary Demand

JUNE 12, 2023

Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing. This approach helps increase engagement, open rates, click-through rates, and conversions.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing. This approach helps increase engagement, open rates, click-through rates, and conversions.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

ConvertKit

JUNE 24, 2020

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: – February 2020.

Deliverability 97

Deliverability Open Rate CAN-SPAM Domain 97

ConvertKit

JANUARY 14, 2022

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: September 2021.

Deliverability 79

Deliverability Open Rate Click Rate Opt-out 79

ConvertKit

NOVEMBER 15, 2021

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: July 2021.

Deliverability 79

Deliverability Click Rate Open Rate Domain 79

ConvertKit

NOVEMBER 17, 2020

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: July 2020.

Deliverability 102

Deliverability Open Rate CAN-SPAM Domain 102

ConvertKit

APRIL 13, 2021

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: December 2020.

Deliverability 69

Deliverability CAN-SPAM Click Rate Open Rate 69

ConvertKit

DECEMBER 15, 2021

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: August 2021.

Deliverability 73

Deliverability Open Rate Click Rate CAN-SPAM 73

ConvertKit

FEBRUARY 10, 2021

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: October 2020.

Deliverability 94

Deliverability Open Rate Click Rate CAN-SPAM 94

ConvertKit

OCTOBER 15, 2020

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: June 2020.

Deliverability 76

Deliverability CAN-SPAM Open Rate Domain 76

ConvertKit

SEPTEMBER 16, 2020

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: May 2020.

Deliverability 84

Deliverability Open Rate CAN-SPAM Domain 84

PureB2B

MAY 30, 2022

Two-thirds of people say they decide if an email is spam based on the subject line alone. If your subject line doesn’t resonate with your recipient you’ll end up in the spam folder. Campaign Monitor found that the average open rate for email marketing is just 17.92%. All tactics lose effectiveness over time.

Practices 62

Practices Examples Best Practices Open Rate 62

ConvertKit

JANUARY 24, 2021

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: September 2020.

Deliverability 75

Deliverability Lead Scoring Lead Ranking Open Rate 75

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. But let’s take a look at all the benefits in finer detail: Higher open and click rates Did you know welcome emails have an average open rate of 42%, which is significantly higher than your average email open rate?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Hubspot

FEBRUARY 14, 2024

And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. Our experts told us that sales emails are not old-hat, spam techniques — quite the opposite actually, sales emails are all about connection. Personio increased ROAS by 23% after working on implementing our ad analytics platform. 13% reply rates.

Copywriting 61

Copywriting Click Rate Open Rate Paid Search Agency 61

Litmus

MAY 11, 2021

That’s why we spent some time talking through marketing confessions in our latest webinar. But it only needed to happen once before more clearly defining our review and approval process. I haven’t been able to convince my leadership team to do a large purge of inactives in almost a decade! Keep in mind, though.

Webinar Metrics 103

Webinar Metrics CAN-SPAM Deliverability Clickthrough 103