Delivra

JANUARY 2, 2019

Two of the most important metrics are the click-through rate and the click-to-open rate. Click-through rate vs. click-to-open rate. The click-through rate (CTR) simply measures how many emails resulted in a recipient clicking your call-to-action link. 3 ways to improve your click-through rate.

Click Rate 51

Click Rate Open Rate CTR Email Marketing 51

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Only B2B

JULY 7, 2023

How to Build a B2B Email List that Converts: Proven Strategies and Future Trends How to Build a B2B Email List from Scratch: Define your target audience: Identify the specific industry, niche, or market segment that aligns with your product or service. A study by GetResponse found that welcome emails have an average open rate of 82%.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Litmus

DECEMBER 7, 2022

Companies will face the question of what emails should be responsible for, in relation to their other products.”. These might include shoppable emails, interactive surveys, product reviews, and many more.”. Will they shift toward measuring other (more meaningful) types of engagement—click-through rate and response rate?

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. And what trends are likely to lead us to success in the coming year? Agile is a key online advertising trend.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Privacy & trust.

Webinar Metrics 107

Webinar Metrics Privacy Protection Trends Privacy 107

Martech Advisor

DECEMBER 23, 2019

Do you sometimes feel overwhelmed by the rapidly growing number of digital marketing trends? With so many marketing trends for businesses to track and try, it can be tough for small business owners to figure out which ones are worth focusing on with limited time and resources. This boosts open rates considerably.

Small Business Marketing 112

Small Business Marketing Trends Marketing Strategy Marketing & Strategy 112

ATAK Interactive

MAY 23, 2019

Reading more on emerging email marketing trends and applying them is a great start! Below, we’ll provide you with an overview of 2019 email marketing trends that matter the most. According to Adobe , 33% of consumers say companies recommending products that don’t match their interests is the main reason they unsubscribe.

Email Marketing 122

Email Marketing Trends CAN-SPAM Privacy 122

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Key metrics and KPIs Determining your email marketing campaign’s success starts with tracking crucial metrics and Key Performance Indicators (KPIs) , such as: Open rate.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

ClickZ

AUGUST 27, 2021

However, industries like Insurance saw some of the highest open rates in 2021. Acoustic’s Senior Director of Product Management shares key trends around how and why consumers engage with content. These metrics uncover five primary insights: Email and mobile marketing engagement mimic trends in thriving markets.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

Act-On

APRIL 26, 2024

Even if they see the value and know how they can use your product, they’re postponing making a decision due to this overriding economic uncertainty. We’ve seen over the last couple of years that click rates and open rates have gone through the roof,” says Jeff. Sometimes we get 90%+ open rates, which we know isn’t right.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Webbiquity

APRIL 18, 2024

For example, if a prospect has shown interest in a particular product or service, dynamic content can ensure that they receive emails highlighting features, benefits, and case studies related to that specific interest. This includes measures such as open rates or click-through rates. Yes, it’s an ad.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

SmartBrief - Marketing

MARCH 10, 2024

For example, you could send emails to people who have purchased a certain product, or who live in a certain geographic area (this is important for national or global organizations). Maximize email newsletter performance With the benefits of A/B testing and segmentation, response rates should be optimized.

Newsletter 110

Newsletter Practices Analytics Optimization 110

ATAK Interactive

MAY 23, 2019

Reading more on emerging email marketing trends and applying them is a great start! Below, we’ll provide you with an overview of 2019 email marketing trends that matter the most. According to Adobe , 33% of consumers say companies recommending products that don’t match their interests is the main reason they unsubscribe.

Email Marketing 78

Email Marketing Trends CAN-SPAM Privacy 78

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Navigate the Channel

AUGUST 1, 2023

In today’s digital age, email marketing remains a crucial strategy for building product marketers. From open rates and click-through rates to bounce rates and conversions, these metrics help marketers understand how recipients engage with their emails.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

ClickZ

JULY 4, 2020

Acoustic researchers analyzed email marketing data including – send volume, open rates, click-through rates, click-to-open rates, and unsubscribe rates across thousands of campaign customers globally. They found that the global email open rates increased at an average of 4.7%

Marketing Budget 131

Marketing Budget Email Marketing Allocation Marketing & Strategy 131

distribion

NOVEMBER 9, 2016

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. By 2020, customer experience will overtake price and product as the key brand differentiator. – Campaigner.

Stats 79

Stats Email Marketing Trends Work Management 79

Martech

MARCH 6, 2024

Your schedule will be unique to your brand, market, customers and the products or services you offer. We also tracked open, click and unsubscribe rates along with the average number of transactions in the testing period. Average click rate : The control won with a 16% uplift. You should test regularly and look for trends.

Click Rate 103

Click Rate Budget Programs Case Studies Open Rate 103

Porch Group Media

OCTOBER 1, 2020

In a 2018 research study by Evergage, marketers are using personalization in the following ways: 76% – Tailored messaging or promotions by audience segment 51% – Product or content recommendations by audience segment 49% – Email messages personalized at spend time. Approximately 90% of U.S. Automated Email Journeys.

Stats 71

Stats Email Marketing Trends Planning 71

Marketing Insider Group

JULY 13, 2021

Individualized subject lines increase open rates by up to 26% and birthday emails generate 342% higher revenue compared to regular promotional emails. If you want more information about their content or product preferences, think about using checkboxes that are quicker and easier than manually entering responses.

Top of Funnel 362

Top of Funnel Mobile Marketing User-Generated Content Email Marketing 362

ATAK Interactive

MAY 23, 2019

Reading more on emerging email marketing trends and applying them is a great start! Below, we’ll provide you with an overview of 2019 email marketing trends that matter the most. According to Adobe , 33% of consumers say companies recommending products that don’t match their interests is the main reason they unsubscribe.

Email Marketing 60

Email Marketing Trends CAN-SPAM Privacy 60

SmartBug Media

JANUARY 4, 2023

Instead, it takes a team of marketers who can execute effectively and learn from trends and mistakes. Keeping your customers up to date on events, new products, and sales promotions while creating personalized content geared toward the appropriate stage of the customer journey is almost certain to result in increased sales.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

SmartBug Media

SEPTEMBER 12, 2022

Marketing trends. Emotions, empowerment, and productivity in the workplace. Presentation by: Cameron Bale NFT.Kred, Director, Marketing and Product Development. Always connect to the biggest business picture, not just the small metrics such as CTRs, open rates, and so on. Social media. Dr. Quinn Button, Ph.D

Marketing AI 52

Marketing AI Digital Asset Management Work Management Marketing Management 52

Litmus

OCTOBER 28, 2022

Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Open rates were never super accurate to begin with, if we’re being honest. That’s really what an open rate is—the firing of a pixel.

Open Rate 85

Open Rate Privacy Protection Marketing Management Click Rate 85

SocialPilot

FEBRUARY 26, 2024

Marketing is a data-driven activity, and AI makes it easy to analyze large sets of data to identify trends , behaviors, and patterns to make informed decisions. AI can predict the outcome of marketing campaigns through historical data like consumer engagement metrics, purchase history, email open rates, on-page time, and more.

Marketing AI 70

Marketing AI Work Management Marketing Budget Marketing Management 70

Marketing Insider Group

MAY 30, 2023

When used correctly, AI tools can also help small businesses: Enhance productivity and performance. AI can help your small businesses better understand its customers and how they feel about your products and services. Can You Use AI for Small Business Marketing? But that’s not all. Increase ROI. Improve customer service.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Martech

APRIL 15, 2022

The other marketing team devours the report by noting trends in web interactions, analyzing attendees’ reactions to their last podcast and checking the number of sales-closed opportunities. They will see declines or movements in their trends, allowing them to validate their tactic changes and fluctuations in results with data. .

Analytics 105

Analytics Work Management Marketing Management Click Rate 105

RebelMouse

JANUARY 5, 2024

Imagine group A receives a promotional newsletter titled Essential Natural Products for Women, and group B receives a variation titled Must-Have Natural Products for Women in 2024. Email Subject Lines: A/B test subject lines in email marketing campaigns to boost open rates and CTR.

Marketing Websites 108

Marketing Websites Sample CTR Click Rate 108

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. First, you should benchmark how your email performance compares to industry trends.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Martech

APRIL 27, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Artificial intelligence is sprouting everywhere in marketing technology.

Marketing AI 86

Marketing AI Features Press Template 86

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

BenchmarkONE

JUNE 22, 2022

Besides spreading the word about your product or service, marketing plays a crucial role in letting people know the “why” behind your brand. . Digital marketing trends are constantly changing, and the landscape is full of various strategies that promise results. Marketing automation increases sales productivity by 14.5%

Marketing & Strategy 78

Marketing & Strategy Marketing Strategy Marketing Automation Services Open Rate 78

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Reliable opens in Litmus remove Apple Privacy-Impacted Opens from your total opens count.

Webinar Metrics 80

Webinar Metrics Privacy Protection Privacy Open Rate 80

Unbounce

DECEMBER 9, 2021

Introduce or provide extra information about your products. Suggest other relevant products and encourage engagement. Another thing to consider is that welcome emails also have high open rates —they’re 86% more effective than a company’s other promotional emails. Things You’ll Wanna Include in a Welcome Email.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 Chapter #2: Subject lines and open rates. Average open rate for all marketing emails: 20%. Jump ahead.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Zoominfo

FEBRUARY 13, 2019

List segmentation gives marketers the ability to send emails containing tailored offers, product recommendations, and much, much more. In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. Maybe you release a new product that integrates with one of your existing products.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219