The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClickZ

JULY 4, 2020

Acoustic researchers analyzed email marketing data including – send volume, open rates, click-through rates, click-to-open rates, and unsubscribe rates across thousands of campaign customers globally. They found that the global email open rates increased at an average of 4.7%

Marketing Budget 131

Marketing Budget Email Marketing Allocation Marketing & Strategy 131

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Reliable opens in Litmus remove Apple Privacy-Impacted Opens from your total opens count.

Webinar Metrics 80

Webinar Metrics Privacy Protection Privacy Open Rate 80

Webbiquity

OCTOBER 29, 2019

It can help you promote specific products or services, announce new launches, or showcase valuable content. Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Latest trends in email marketing software. Email Automation.

Marketing Automation Services 192

Marketing Automation Services Marketing Management Budget Programs Marketing AI 192

Martech Advisor

OCTOBER 31, 2019

The success of an email marketing campaign is measured by its deliverability and the subsequent metrics such as the open rate, click-through rate (CTR), and conversion rate. Wrong email addresses or expired domain names can lead to a high bounce rate. Keep Your Email List Clean. Segment Your Audience.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

ClearVoice

JANUARY 8, 2024

Adjust strategies in response to emerging trends and shifts in consumer behavior. Use it to measure paid advertising KPIs, such as click-through rate (CTR) and cost per click (CPC) Mailchimp Analytics: Provides insights into the performance of email campaigns. But why should you regularly revisit your marketing goals?

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Optinmonster

DECEMBER 28, 2023

68% of customers say that they follow brands on social media to stay informed about new products. The average email click-through rate is 2.6-3%. Across most industries, the acceptable benchmark for email bounce rate is 2%. But it’s not uncommon for brands to have a 5-10% bounce rate. Here are the stats.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

distribion

OCTOBER 26, 2020

Together, these metrics can provide a good idea of how successful your email marketing campaign is or has been, as well as which tweaks you might try to take things to the next level: Open rate. According to Smart Insights, the average open rate (including all industries) is 16.22 Clickthrough rate. Bounce rate.

Email Marketing 40

Email Marketing Planning CTR Clickthrough 40

Hubspot

JUNE 8, 2023

AI email assistants can analyze emails with common trends — like emails from social media, for example — and mass delete them. Increasing CTR on Marketing Emails If you’re not sending email marketing campaigns with an A/B split test on subject lines, you’re missing out. This will save you time and memory on your devices. Don’t worry.

Marketing AI 70

Marketing AI Tools Work Management Marketing Management 70

Launch Marketing

OCTOBER 10, 2017

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. Bounce rate 9.10%. Are your email marketing efforts effective? Unsubscribe 0.13%.

Email Marketing 59

Email Marketing Practices B2B Marketing CTR 59

Directive Agency

JUNE 12, 2020

Not every user that comes to your website is ready to buy your SaaS product or service. The average email open rate is 17.6% Depending on how the user converted on your website, the interest of your users, and the different products and services that you offer, you should build different workflows to match those characteristics.

Activities 72

Activities Search Marketing Work Management Planning 72

Porch Group Media

NOVEMBER 10, 2022

Consumers who purchase products through email spend 138% more than those that don’t receive email offers. Personalized emails deliver 6x higher transaction rates. Emails with personalized subject lines get a 26% boost in open rates. Including videos in your email content can increase your click rates up to 300%.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Outgrow

DECEMBER 30, 2020

This would allow you to push content and structure your marketing campaign to better attract customers based on the different trends emerging in their city/region/country. This will also allow you to be informed of the top trends of every demographic. of emails they send per campaign, their CTR, open rate, etc.

Segmentation 52

Segmentation Lead Scoring Lead Ranking Outgrow 52

Mailmunch

JULY 9, 2021

The same trend has affected email marketing campaigns. Studies report that, on average, 47% of all emails are opened from mobile devices. Two, it almost always guarantees a high open rate. In this study, the open rates of personalized promotional emails were 29% higher. The best part?

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

SalesIntel

APRIL 28, 2022

Using video in an email boosts the click-through rate (CTR) by 200-300%. Poor data hygiene lowers email delivery rates and negatively influences the open rate, response, and click-through rates, resulting in a drop in the ROI you can generate from email marketing.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Valasys

NOVEMBER 25, 2019

With the video being a big thing in 2019, the projections for B2B video marketing trends look promising for 2020. In fact, several B2B video marketing statistics imply that 2020 can be the year for B2B video production. From our experience, campaigns frequently generate 50%+ email open rates and 40%+ CTRs.

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

Brandpoint

APRIL 8, 2019

You can point them toward your products and services that help solve those problems. Each lead that’s coming to you has different goals, audiences, industries, products, boards of directors to answer to, etc. Once you get the ball rolling on your email strategy, you’ll be able to start digging into some trends and data.

Newsletter 96

Newsletter Email Marketing Marketing & Strategy Marketing Strategy 96

Convince & Convert

APRIL 11, 2016

During the webinar, they can call upon real life examples to educate the audience, as well as share trends and opportunities to overcome key challenges. Knowing your email delivery rates provides insight into how well your lists are performing, revealing any differences between the number sent and the number delivered.

Webinar Metrics 102

Webinar Metrics Marketing Management Tips Case Studies 102

SnapApp

APRIL 4, 2018

The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. The faster the follow-up with an SQL, the higher the close rate. . CPL thresholds will vary quite a bit based on the product and industry. Pipeline Trend by Month. Nimble | Product Marketing Manager. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Belkins

JANUARY 20, 2020

However, there is a difference that is very relevant to your open rate and response rate. We structure our time and split it into sections to manage our productivity. Sometimes, your sales templates make your conversion rate skyrocket. A golden middle, Wednesday can bring you up to a 20,6% open rate.

Best Practices 40

Best Practices Work Management Ideal Customer Profiles Open Rate 40

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. AWeber) Including videos in emails can increase click rates by up to 300%.

Paid Content 214

Paid Content Stats Marketing Budget Webinar Metrics 214

SendX

JUNE 24, 2020

Consumers who purchase products through email spend 138% more than those that don’t receive email offers. [34]. Open rates for transactional emails are 4-8x higher than traditional emails. [40]. Emails with personalized messages have an average open rate of 17.6%. [41]. Trends in Email Marketing.

Statistics 253

Statistics Email Marketing Open Rate Marketing Automation Services 253

Hubspot

MARCH 4, 2014

1) Clickthrough Rate. Clickthrough rate (CTR) is likely the first answer you''ll get when you ask an email marketer what metrics they track. From there, you can track how your CTR changes over time. 4) List Growth Rate. If this is your goal, you should be tracking changes in your lead-to-customer conversion rate.

Email Marketing 28

Email Marketing Top of Funnel Clickthrough CTR 28

SendX

JUNE 24, 2020

Consumers who purchase products through email spend 138% more than those that don’t receive email offers. [34]. Open rates for transactional emails are 4-8x higher than traditional emails. [40]. Emails with personalized messages have an average open rate of 17.6%. [41]. Trends in Email Marketing.

Statistics 195

Statistics Email Marketing Open Rate Marketing Automation Services 195

Hubspot

DECEMBER 5, 2011

To assess your email marketing performance, you must conduct ongoing trend analysis of several key metrics. According to the popular marketing resource MarketingSherpa, the natural churn rate of an email list can be 25% annually or higher, which is why you must continually work to add new contacts to your email database.

Email Marketing 28

Email Marketing CTR Planning Click Rate 28

Martech Advisor

DECEMBER 3, 2019

Email reports and analytics dashboards help marketers make data-oriented decisions to improve email campaign performance based on factors such as open rate,click-through rate (CTR), device used to read email etc. The performance of subject lines differs based on products, services, brands, domains, and industries.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Hubspot

SEPTEMBER 21, 2016

Advertisements are show to customers who have demonstrated what we call intent, which is an action they’ve performed on an advertiser’s site that shows they’re interested in a product or service. Specific product pages (Lower-funnel): If a user has looked at a specific product offering (i.e., 2) Leverage email.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

KoMarketing Associates

MAY 3, 2022

Keep an eye on these other metrics that impact conversion rates in B2B, such as: . Return Rate: How often do users return your products or try to cut a contract short? High return rate could mean your content (such as product pages) aren’t accurately explaining benefits or features.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

ConvertKit

MARCH 19, 2021

Ideally, this all evens out over time into a general upward trend—but it’s hard to tell where you’re at when you’re busy holding onto your seat. Even if your rate of growth slows, you still want to see an upward trend. Your subscribers may be struggling to connect with your content if: If your open rate is below 30%.

Newsletter 120

Newsletter Advertising Benchmark Open Rate Click Rate 120

SmartBug Media

DECEMBER 8, 2023

Benchmarking is the process of comparing an organization's processes, practices, products, or performance metrics to those of top-performing organizations or industry standards. Quickly identify and act upon emerging trends or shifts in the market. Return Rate Return rate is the percentage of sold items that customers return.

Advertising Benchmark 64

Advertising Benchmark Advertising Agencies Paid Search Agency Churn Rate 64

Single Grain

APRIL 24, 2023

billion monthly impressions earned from its partners’ lock screen programs to identify positive industry trends, which showed that lock-screen campaigns have: An average CTR of 0.28% (much higher than the.04% The Conversation Ads generated : an open rate of over 62% a click-to-open rate of over 7.6%

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Single Grain

FEBRUARY 1, 2023

With the latest Conversion Rate Optimization (CRO) statistics. By understanding the latest trends and insights in CRO, you’ll be able to evaluate and improve the efficiency of your marketing campaigns, landing pages and other website components. In the previous year’s quarter, the social media CTR stood at 1.3%.

Statistics 59

Statistics Paid Content Top of Funnel Marketing Automation Services 59

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. Click-through rate. The click-through rate is the percentage of clicks once an email is opened. Subscriber list growth and trends. Unique Clicks) / (Delivered Emails).

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

PureB2B

SEPTEMBER 23, 2018

You can then use this data to interpret performance factors, predict trends, and ensure your strategy is up-to-date with modern consumer demands. Digishuffle shared their 2017 bounce rate benchmark reports and showed that the industries with low bounce rates are real estate (49.25%), shopping (47.85%), and automotive (46.34%).

Advertising Benchmark 109

Advertising Benchmark Cost Per Click CPC CTR 109

Single Grain

SEPTEMBER 13, 2019

94% of video marketers say video has helped increase user understanding of their product or service. 12% would like to see product demo videos. 20 Pre-Production Tips to Create Successful Video Content. If you see a common trend, do the research to find out why. Videos are one of the easiest ways to lift conversion rates.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Albacross

APRIL 24, 2019

refers to the process of identifying potential customers for your business’s products or services. ?. A lead is a prospective customer who has shown interest in the services or products provided by your company. So, it’s just as important to create an email marketing campaign that compels readers to open your emails and read them.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 265

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 265