Litmus

OCTOBER 28, 2022

Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Open rates were never super accurate to begin with, if we’re being honest. The key to making sense of open rates?

Open Rate 85

Open Rate Privacy Protection Marketing Management Click Rate 85

Porch Group Media

FEBRUARY 2, 2022

Consumers have found new ways to engage with brands, shop for products, and live their daily lives. In this webinar, the V12 team will help you kickstart your 2022 email strategies by sharing best practices, key learnings, and trends you should be aware of to optimize your email performance.

Webinar Metrics 52

Webinar Metrics Email Marketing Demand Privacy Protection 52

Heinz Marketing

JUNE 27, 2022

Apple Mail Privacy Protection. According to Apple , with the release of iOS 15, Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. And it prevents senders from seeing if and when you’ve opened their email. But was it ever, really?

Privacy 75

Privacy Privacy Protection Opt-out Opt-in 75

Salesforce Marketing Cloud

APRIL 21, 2022

These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. They complement regional data privacy regulations such as Europe’s GDPR and California’s CCPA. The movement toward consumer privacy protections is accelerating, and that’s a good thing. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Litmus

AUGUST 9, 2022

Plus, with open rates becoming less of a reliable metric due to Apple’s Mail Privacy Protection (MPP), email marketers should be thinking about other ways to measure success—and that means shifting focus to engagement metrics. Social signals showcase live interactions with a product or service. Social signals.

Email Marketing 70

Email Marketing Social Marketing Privacy Protection Banners 70

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. People are happy to connect with businesses, products and services they respect and value. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers?

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Porch Group Media

NOVEMBER 10, 2022

Consumers who purchase products through email spend 138% more than those that don’t receive email offers. 43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now. Personalized emails deliver 6x higher transaction rates.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

DotDigital

SEPTEMBER 3, 2021

Email open rates have always been a controversial topic matter. So all marketers care about email open rates. Opens have always been a “noisy” metric. As a result, it should always be considered a guide, a possibility that the end recipient has opened your email. The post Who cares about open rates?

Open Rate 132

Open Rate Peer-to-peer Deliverability Privacy Protection 132

Scoop.it

FEBRUARY 28, 2023

In the coming years, we will witness some new trends entering the world of email marketing. If you are wondering about the trends that will pick up pace in 2023 , you are at the right place. The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement.

Email Marketing 96

Email Marketing Trends Lead Ranking Planning 96

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing? Has MPP affected email marketing?

Privacy Protection 63

Privacy Protection Personalization Privacy Mobile Advertising 63

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. Creating distinct email marketing KPIs for each can help; for example, click-through rate for a whole campaign versus click-through rate for individual emails across multiple campaigns.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Single Grain

AUGUST 7, 2023

Video Ads : Short video clips promoting a product or service. video completion rate On the contrary, Starbucks is the master of mobile marketing : They have a conversion-generating app where customers can pay with the app, earn rewards, and order ahead. has several laws, such as COPPA (Children’s Online Privacy Protection Act).

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Martech

SEPTEMBER 30, 2021

One of the major trends in B2B marketing is how it continues to adopt strategies that are traditionally B2C. It’s a trend, and marketers are very good at spotting and following trends. Emails, influential posts on LinkedIn, virtual product demos…all these pieces of content, all these messages, are speaking to a person.

Multi-Touch Attribution 79

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 79