KoMarketing Associates

MAY 5, 2014

Twitter came in second at 38.6 Before spending all your energy on Facebook and Twitter, however, it’s important to keep in mind the massive number of users each network has (1.56 Takeaway: A good marketer knows that a company doesn’t have to be on every social network, just the ones that are relevant and beneficial to the brand.

Social Networks 120

Social Networks Search Engine Marketing Network Marketing Social Media 120

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. Search Engine Strategies San Francisco. Let us know via comments below or send us a message on Twitter , Facebook , or Google+.

Conference 120

Conference B2B Marketing Planning B2B 120

KoMarketing Associates

JULY 20, 2017

In this post, we’ll look at some of the most common SEO myths being passed around the online marketing industry and determine whether each is true or false. For example, when a user sees two results from the same company in search, they are more likely to click because it creates some sort of credible and trust for that company.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

MAY 1, 2014

If you aren’t familiar with the show, it’s a 3-day conference featuring 40 sessions geared toward small businesses, enterprise marketers, and marketing experts. I’m a big believer that existing customers are one of the best (and most overlooked) assets of marketing and can play a major role in a company’s brand, especially online.

Ad Building 120

Ad Building Branding Brand Identity POS 120

Atomic Reach

MARCH 18, 2019

She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

KoMarketing Associates

FEBRUARY 9, 2015

Multilingual content optimization gets more complex when done in coordination with regional websites / international online marketing initiatives. Please note that multilingual web page optimization is only a component of a country-specific online marketing initiative. Multilingual Web Pages Across Regional Websites.

SEO 120

SEO B2B Marketing & Strategy Guidelines 120

KoMarketing Associates

APRIL 24, 2014

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Social Media Marketing. Here are two of her more recent presentations.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

MAY 21, 2013

On top of that, users are spending huge amounts of time on social networks, presenting another opportunity for your business to be found. Aside from just having a profile set up and running, marketers need to take the next step: Hashtags. Each hashtag is relevant to the business and a highly searched term.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Webbiquity

MAY 27, 2015

Essentially, PPC harnesses the power that email and social media marketers have had in their arsenal for a while now. PPC Marketing for PR Pitching. Online marketing technological advances have enabled us to automate many time-consuming and tedious processes. Find their Twitter handles, emails or other contact info.

Viral Marketing 100

Viral Marketing PPC PR Content 100

KoMarketing Associates

JANUARY 2, 2014

One final recommendation I would add when considering guest blogging is to have fully completed and maintained social media profiles, particularly LinkedIn, Google+, and Twitter. Publication editors will (and should) do some online due diligence to get a sense of your online marketing behavior.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

One final recommendation I would add when considering guest blogging is to have fully completed and maintained social media profiles, particularly LinkedIn, Google+, and Twitter. Publication editors will (and should) do some online due diligence to get a sense of your online marketing behavior.

Link Building 120

Link Building Tactics Ad Building B2B 120

Marketing Insider Group

JULY 1, 2010

How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor. Harnessing the Power of Twitter: Tips from Guy Kawasaki The focus of this discussion is how companies can leverage Twitter to grow their businesses.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

AUGUST 26, 2010

How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor. Harnessing the Power of Twitter: Tips from Guy Kawasaki The focus of this discussion is how companies can leverage Twitter to grow their businesses.

Social Media 100

Social Media Resources Media Web 2.0 100

EMagine B2B Blog

SEPTEMBER 26, 2014

At eMagine, we believe the key to digital marketing success is translating the information we learn from Google Analytics and other reporting tools into actionable insights that improve user experience. This webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter?

Webinar Metrics 40

Webinar Metrics Marketing Websites Marketing Analytics Tools Search Engine Marketing 40

Marketing Insider Group

AUGUST 24, 2010

For those that are unfamiliar with tweet chats, they can be defined as prearranged discussions that happen on Twitter through the use of a predefined hashtag. Formal Twitter tweet chats are arranged in advance and occur at a specific time. Tweet chats present an interesting opportunity for brands to engage directly with consumers.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

MARCH 24, 2011

To avoid this mistake, we need to execute strategic content marketing programs by: Defining our market segment based on buyer behaviors. Following the best practices of search engine marketing and SEO shows you exactly what words a customer uses when looking to solve a problem. Establishing buyer personas.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Buyer Personas 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Lee Odden at Online Marketing Blog (www.toprankblog.com) knocked out a laundry list of what not to do if you’re trying to pitch him.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

APRIL 4, 2011

The key is figuring out the best way to present and share it. Blog Post Examples The team at aimClear consistently publishes high quality coverage of conferences in the search engine marketing space. Provide insight and perspective into key industry events, announcements, and important news.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. I wouldnt advocate ignoring platforms at the expense of a blog.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

EMagine B2B Blog

MARCH 21, 2018

You can harness the power of voice search to drive new leads to your business by assessing how you can optimize your healthcare website for voice search. How do I optimize my website for voice search? Voice assistants often present only one answer, often called a “direct answer” or “featured snippet”. Optimize your site.

SEO 40

SEO SERP Marketing Management Lead Scoring 40

MLT Creative

SEPTEMBER 8, 2010

September 14, Social: IRL Lawrence KS: You wont just learn effective social media marketing techniques, but will look at how social media works in conjunction with traditional marketing and why that's important. September 15-16, iStrategy Chicago, IL: Are you looking to quantify your social media efforts?

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Hubspot

MAY 18, 2010

. -- Adam Singer takes a clear approach to social media marketing and SEO topics and isn't afraid to take a stance against ideas and tactics he thinks are bad for marketers. Marketing Pilgrim -- For a constant blend of online marketing and search news with a side of how-to articles, check out Marketing Pilgrim.

Social Media 28

Social Media Marketing Budget Media Public Relations 28

Online Marketing Institute

DECEMBER 23, 2010

Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. IBM employees are encouraged to become Twitter-holics. Because IBM understands that their prospects are using Twitter and looking to connect with experts.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry. Don’t believe me- go check out terms like B2B Marketing, Marketing Automation, Lead Scoring and Demand Generation.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. More than 80% of U.S.

Twitter 100

Twitter Tactics Tools Tips 100

WebMarketCentral

MAY 18, 2009

In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content. Social Tagging.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

MAY 4, 2009

Included on his list are Twitter, Peter Shankman's Help a Reporter Out (HARO), and online social media release service PitchEngine. Thankful For PR 2.0 by THINKing Harry Hoover calls out some of his favorite PR 2.0 tools, technology that has made the practice of PR more effective and transparent. SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

KoMarketing Associates

MAY 16, 2017

Content Marketing Improves Priority Keyword Targets. As my colleague, Derek, noted in a previous post , “Keyword research is a fundamental tactic providing business direction for B2B search engine marketers.”. Successful B2B marketers leverage social media channels like Facebook, LinkedIn, Twitter, etc.

B2B Marketing 150

B2B Marketing Content Marketing B2B B2B Thought Leadership 150

KoMarketing Associates

JANUARY 24, 2017

It also means understanding the types of web pages and websites that appear in existing search engine results. Search engine marketers can optimize content day and night, but when it comes down to it – Google does whatever it wants. Derek Edmond. Make Sure You’re Aware of Google Changes. Be Flexible.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

FEBRUARY 12, 2014

Another is to attend any number of online webinars, tutorials, or learning courses designed to deliver valuable insights on various topics related to online marketing. Content Marketing Search Engine Marketing Blog'

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 120

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

KoMarketing Associates

JANUARY 13, 2015

Why this theme is effective : Content marketers need to stay on top of the latest happenings both within and outside of the industry they’re writing for. Hot topics and issues present a unique opportunity to get the brand involved in the conversation being had (think hashtags). 20 Tools We are Thankful for as B2B Online Marketers.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

Webbiquity

JANUARY 10, 2010

Is Your Online Marketing Strategy All Tweet and No Meat? Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

KoMarketing Associates

MARCH 15, 2013

There’s a lot that goes into an online marketing strategy but make sure you have the fundamentals covered. Google+ is already heavily influencing search results, it enables marketers to reach new audiences, and it offers cool tools like hangouts, which can drive great on-site video content. Set Up Google Authorship.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Single Grain

MARCH 4, 2022

An agency's team of experts helps you plan, create and handle your online advertising campaigns to reach your target customers who are present on different digital channels such as search engines and social media. Such tactics include: Search Engine Optimization (SEO). Search Engine Marketing (SEM).

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Content Standard

OCTOBER 2, 2020

” — Ben Kunz “Ignoring online marketing is like opening a business but not telling anyone.” ” — Chris Baggott “Search, a marketing method that didn’t exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Adobe Experience Cloud Blog

OCTOBER 22, 2012

by Kieran Flanagan Content marketing is one of the hottest topics in online marketing at the moment. At Marketo, we have used the power of content marketing to grow our business at a rapid pace (see Marketo ranks #1 Marketing Software Vendor on the Inc 500 ). The Questions.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48