KoMarketing Associates

FEBRUARY 6, 2018

Here are few examples: Strategic marketing overview material – including branding guidelines, target audiences, points of differentiation, etc. Product marketing collateral and sales presentations. Content marketing (content types, social media tactics, etc.). PR and Marketing Communications.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. It’s an asset in PR kits developed to promote new product launches.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. KoMarketing 2013 Presentations.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

APRIL 24, 2014

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Casie Gillette has presented at several conferences with regards to this topic.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

MARCH 13, 2018

According to research from Ascend2, link building overwhelming was considered the most difficult SEO tactic to implement (52 percent) despite being considered the third most effective tactic to execute (see graphics below). Images via Ascend2: Search Engine Optimization Tactics. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

JANUARY 6, 2015

Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work. B2B Online Marketing Blog Search Engine Optimization'

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

KoMarketing Associates

SEPTEMBER 9, 2014

During this panel, our experts will discuss the tools and tactics they use to mine valuable competitive insights, and use that knowledge to maximize their own SEO strategies. While I don’t want to give the entire presentation away, I do want to provide some tips on where to begin your competitive research and what to look for.

Research 120

Research SEO Press Tagging 120

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

KoMarketing Associates

JUNE 25, 2015

On one end, the overview of the Skyword content marketing platform was incredibly beneficial for brands currently using and considering using their software for ongoing program initiatives. FIWTSBS: Ann’s philosophy is that marketers need to find interesting ways to say boring stuff (FIWTSBS). Demand marketing. Social networks.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Hinge Marketing

OCTOBER 1, 2015

Your marketing strategy has to cover a lot of territory—messaging, lead generation, content development, PR, social media, events, campaigns, and more. As a business consultant, speaking engagements are a natural and important part of your content marketing toolbox. Creates an Opportunity for Positive PR.

Marketing Management 48

Marketing Management Consulting Advertising Agencies Marketing Strategy 48

Biznology

JANUARY 6, 2014

Likewise, you should want to present the best content possible for your users to buy from you. My advice is to use your PR and social resources to continue to identify and develop mutually beneficial partnerships in your industry. It’s a good idea to keep a running list of tactics and compare them to Google’s quality guidelines.

SEO 80

SEO Marketing & Strategy Lead Scoring Lead Ranking 80

Webbiquity

AUGUST 5, 2010

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. Ten Must Read Tips to Start a Small Business Blog by TopRank Online Marketing Blog. SEO’s Magic Bullet by PR 20/20.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? How do you select the right market research to support your goals? Why is content marketing becoming critical?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. It speaks further to a company needing a well-rounded online marketing strategy. It speaks further to a company needing a well-rounded online marketing strategy. Email is the foundation for any online marketing campaign. Very, very few. Great post! Great post!

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. I’d be happy to share my slide presentation with you, too).

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Atomic Reach

MARCH 18, 2019

He takes digital PR strategies to a whole new level. Bryan Eisenberg is a pioneer and an international authority in online marketing. She has been presenting at various conferences for over a decade with more than 20 years of experience in the fields. He travels around the word presenting about trends in SEM industry.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

WebMarketCentral

MAY 4, 2009

What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? Thankful For PR 2.0 by THINKing Harry Hoover calls out some of his favorite PR 2.0

PR 20

PR Best Practices Blogger Copywriting 20

SmartBug Media

MARCH 19, 2021

Granted, I may be a little biased by mentioning The Intelligent Inbound Blog by SmartBug Media, but with contributions from some of the most intelligent and hard-working marketers and creatives I know, I couldn’t leave it out of my list. Must-read articles: Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

markempa

APRIL 5, 2007

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. Thats why I’m excited to interview Paul Dunay, Director of Global Field Marketing for BearingPoint. Paul also writes the insightful Buzz Marketing for Technology Blog.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Convince & Convert

AUGUST 2, 2010

Each of these strategies requires different tactics, resources and success metrics. If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

FEBRUARY 23, 2010

Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. The theme of the presentation was this new era of marketing-centrism and what it takes to succeed in an environment where marketing plans are not month-to-month, but minute-to-minute.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Two of my friends were too.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

KoMarketing Associates

SEPTEMBER 6, 2016

Your time investment in developing networks in social media tactics has to be measured against your time requirements elsewhere. If you are concerned with social media ROI and ties to broader digital marketing results, this presents a quandary of sorts.

Social Media 120

Social Media Marketing Budget Social Marketing Marketing Strategy 120

Convince & Convert

AUGUST 24, 2010

We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. Im Jay Baer.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

markempa

OCTOBER 2, 2006

The secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing, which converts more inquiries into qualified leads and qualified leads into sales.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

WebMarketCentral

SEPTEMBER 18, 2007

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. Scott performs two important services with this book, one tactical and one strategic. social media. It teaches you precisely what interests them.

PR 20

PR Rules Web 2.0 Wiki 20

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. link] #blogging #marketing [link] Marketing 150 Via @jaybaer [link] Are You Growing Enough Voices blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

AUGUST 25, 2011

Excellent content spread too, as you’ll find sessions covering the holy trinity of modern online marketing: content, search, and social. If you own or manage an advertising, marketing, or PR firm with 100 employees or fewer, you REALLY need to go BOLO 2011. BOLO (October 9-11 Scottsdale). Chris Brogan keynotes.

Social Media 128

Social Media Media Blogger Co-Registration 128

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. link] Tim Salam Very strong presentation.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

markempa

OCTOBER 28, 2005

« Telemarketing is the top lead generation tactic | Main | Dont Depend on Technology To Fill the Sales/Marketing Chasm » Lead Generation Summit Notes In case you missed it. MarketingSherpas posted their B-to-B Lead Generation Summit Notes. they were using the term "Demand Generation instead.

Lead Generation 120

Lead Generation Generation B to B Leads 120

Online Marketing Institute

OCTOBER 31, 2010

This next tool might be the key to a successful digital PR campaign.” It’s true — online engagement analysis is not for the weak of heart. Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40