KoMarketing Associates

JANUARY 2, 2014

The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm. Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year.

Link Building 120

Link Building Tactics Ad Building B2B 120

Buffer

DECEMBER 12, 2022

It’s a pandemic-era tale we’re all familiar with at this point: In March 2020, I was happily growing my PR consultancy when, suddenly, everything froze. This meant that when I was ready to start creating the online program, I could be a lot more confident that I was building something people would actually find valuable.

Ad Building 91

Ad Building PR Business Multi-Channel 91

Stevens & Tate

FEBRUARY 29, 2024

TikTok creators of all ages, and brands have transformed into a way of marketing and advertising. By sending consistent PR packages to all the creators with higher reaching views, it allows the product to sell more, and the brand to be known. With everyone finding way to AI in marketing, b2b marketing has found one too.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Webbiquity

APRIL 26, 2016

The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. These activities will deliver the highest value when coordinated with social, PR, SEO and paid marketing tactics.

Domain 100

Domain Trade Show PR Press 100

KoMarketing Associates

FEBRUARY 6, 2018

Content marketing (content types, social media tactics, etc.). This analysis helps content marketers understand how the our client’s competitive market associates keyword strategy with targeted content, site architecture, the ability to acquire links and social media activity. PR and Marketing Communications.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. No deposit, no return. Leaders West ). B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

B2B Marketing Traction

MAY 18, 2011

In the book The New Rules of Marketing and PR by David Meerman Scott, he uses the example of a concrete industry organization called the Concrete Network. So when you push your content online to attract qualified buyers, make sure it’s high quality. and how to use concrete.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

KoMarketing Associates

SEPTEMBER 4, 2018

If your organization works with PR and marketing communications professionals to facilitate third-party byline development, make sure to communicate the value of inbound link acquisition, and provide instructions on how to obtain links in defined third-party publications. Community Events & Sponsorships.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

Webbiquity

OCTOBER 15, 2019

But of course, you’re probably not skilled at every aspect of marketing—writing, video production, graphic design, email marketing, pay per click (PPC) advertising, SEO, PR, influencer marketing, etc.—so so it’s best to outsource most of these functions to freelancers or small agencies. And with good reason.

Startups 215

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 215

KoMarketing Associates

APRIL 7, 2021

“Demand gen” allowed marketers to either replace the lost or compromised channels of in-person meeting and live events, or it allowed marketers to give a shot in the arm to their entire B2B strategy. As we’ve written about elsewhere : “since the pandemic began, 55% of marketers have increased demand gen activity.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

OCTOBER 4, 2016

In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. Sixty-two percent believe that their current content marketing approach is more successful than one year ago. Final Thoughts.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

SEPTEMBER 3, 2015

You can replace “web developer” with “PR Firm”, “Branding Agency”, “marketing consultant”, etc. Consider obtaining competitive quotes based on this responsibility list or additional online marketing related needs. How To Evaluate a Monthly SEO Package.

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

KoMarketing Associates

JULY 17, 2014

I’ve talked previously about how the SEO team can use PR strategies to build links but there is much more that can be done to help a business be successful. If you have a PR team, they are already doing this. There’s no one right answer but there are a number of tactics that can be tested out. Brand Monitoring.

SEO 120

SEO PR Work Management Marketing Management 120

markempa

JUNE 16, 2006

» PR Has New Rules for Reaching Buyers Directly In launching my book , I didnt want to rely on the same time-worn lead generation tactics as everyone else. You can now reach your potential customers directly with your PR. This is called PR 2.0. Has your PR firm told you about this yet? This is called PR 2.0.

PR 120

PR Lead Generation Rules Generation 120

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Jay Baer (Convince and Convert) - New York Times best selling author, keynote speaker and marketing consultant. Add Jay: https://plus.google.com/110720576611232766643. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

DECEMBER 9, 2014

In the post, I outlined the ways KoMarketing is stepping outside of our content “comfort zone” and taking on some of what have traditionally been considered PR tactics (i.e., B2B Online Marketing Blog Content Marketing' interviews with industry experts, tradeshows, guest blogging, etc.) to better serve our clients.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Writing on the Web

JUNE 19, 2013

One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power. b) Download the Google Chrome PR plugin. While PR is not the sole indicator of a blog’s quality, PR 2+ blogs that show regular updates and host quality posts, can be good prospects.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

KoMarketing Associates

MARCH 26, 2015

One such morning as I hummed along to “Make New Friends (But Keep the Old)” I got to thinking about all of the ways content marketing involves relying on friends new and old. Effective content marketing requires collaboration across all functions (search, social, content, PR, etc.). B2B Online Marketing Blog Content Marketing'

Content Marketing 120

Content Marketing B2B Thought Leadership Content Curation 120

Webbiquity

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Or are they merely inflating their follower counts through contests similar low-involvement tactics?

Planning 100

Planning Marketing & Strategy Twitter Class 100

Webbiquity

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Or are they merely inflating their follower counts through contests similar low-involvement tactics?

Planning 100

Planning Marketing & Strategy Twitter Class 100

Biznology

MAY 11, 2016

Tracking links will increase the effectiveness of your online marketing, as a whole. All of these factors make links ideal to track from a marketing standpoint. For all of these reasons links can, and should, serve as an important KPI for measuring the success of your online marketing. Audience Discovery.

Trust Marketing 80

Trust Marketing Multi-Channel Word of Mouth Paid Search Agency 80

MLT Creative

OCTOBER 27, 2010

Offer an ideal way to integrate inbound and outbound marketing tactics. Now you’re ready to get the word out with a webinar marketing campaign. If you have targeting and aggressive webinar registration goals, try different tactics to reach your audience. The summary results revealed: Tactic. % Contact us. /mh.

Webinar Metrics 40

Webinar Metrics Tactics B2B Thought Leadership B2B 40

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Here are some tactics you can use to leverage your lead nurturing content: What can you send via direct mail?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

KoMarketing Associates

JANUARY 6, 2015

Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work. B2B Online Marketing Blog Search Engine Optimization'

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

Directive Agency

MARCH 8, 2019

While women are making strides in corporate America, the fact still remains that there is a gender gap in online marketing, and only 5% of women in technology are in leadership roles, according to PwC. Meet some of our ladies and their male counterparts who are making an impact on the search marketing industry.

PPC 40

PPC Thought Leadership Digital Marketing Funnels PR 40

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Marketing Craftmanship

FEBRUARY 16, 2012

eReleases competes with dozens of electronic news distribution services, all seeking to charge companies and PR agencies hefty fees to put their press releases in front of journalists, in hopes of capturing the media’s attention and coverage. LtoR: Heather Fuller, Andrew Crisp, Percy, Gary Thompson, Mickie Kennedy.

Cost 100

Cost Guerilla Marketing B2B Marketing Paid Search Agency 100

KoMarketing Associates

JANUARY 22, 2019

Be honest about your failures and successes and let these insights guide your tactics for this year’s social media strategy. Pay attention to the market and how competitors are showing up on social media. Brush up on current and future digital marketing and social media trends. What worked? What didn’t? The list goes on.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. It’s an asset in PR kits developed to promote new product launches.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

markempa

OCTOBER 22, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

nDash

OCTOBER 26, 2020

Forbes Coaches Council official member, Forbes and Entrepreneur contributor on HR Transformation, Change Management, Customer Experience, Millennials, tech startups, PR/Media/Strategic Partnerships. Also featured or mentioned in HuffPost, Inc., Mashable, PBS, BBC and numerous other top publications, podcasts, TV shows and blogs.” . “My

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

KoMarketing Associates

MARCH 13, 2018

According to research from Ascend2, link building overwhelming was considered the most difficult SEO tactic to implement (52 percent) despite being considered the third most effective tactic to execute (see graphics below). Images via Ascend2: Search Engine Optimization Tactics. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

SEPTEMBER 9, 2014

During this panel, our experts will discuss the tools and tactics they use to mine valuable competitive insights, and use that knowledge to maximize their own SEO strategies. and help give you a more complete picture of their online marketing efforts. B2B Online Marketing Blog Search Engine Optimization'

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Email and e-newsletters use now equals tradeshows in popular use.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40