Scoop.it

MAY 19, 2022

While there are many ways you can use email for marketing, sales, and support, today we are going to focus on the newsletter format, and why it matters for SMBs. With that in mind, here’s why you need a newsletter and how to optimize it for maximum ROI in 2022. Define the Goals of Your Newsletter. Know the Customer’s Journey.

Newsletter 87

Newsletter Opt-out Opt-in Business 87

Webbiquity

AUGUST 26, 2021

But when you’re running a Google Ads campaign or social media ad—that is, when you are actually paying directly to drive traffic to your website—you’ll want the user to hit a specific landing page. Incorporating these five tips can help you can build a more effective landing page, and generate more qualified leads for your business.

Landing Pages 266

Landing Pages Paid Content Tips Paid Search Agency 266

Trade Press Services Newsletter

APRIL 4, 2024

Tips for Success While it’s an exciting opportunity and can contribute to your reputation as a thought leader, being a podcast guest requires thorough preparation to ensure you provide value to both the host and the audience. Use the content for social media posts, blogs, email newsletters, webinars, slide decks, and how-to guides.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Marketing Insider Group

JANUARY 2, 2024

That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites.

Social Media 250

Social Media Social Marketing Media Content Marketing 250

Trade Press Services

MAY 6, 2024

Pre-Show Marketing Tips A host would never throw a big party without sending out invitations. Share your follow-up blog post about the event, ask them to join your newsletter list, and be sure to invite new contacts to your next webinar. Suggest a way to reconnect after the show—and follow through to make it happen.

Trade Show 60

Trade Show Marketing Management Planning B2B Thought Leadership 60

Navigate the Channel

JUNE 2, 2023

What served your construction company website a few years ago (hello, online brochure) won’t cut it today—if you want to drive traffic and generate leads. Update your construction website for better traffic and lead generation. Today, mobile internet traffic accounts for almost 60 percent of total web traffic.”

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. How-To Guides.

Newsletter 113

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 113

Mailmunch

JULY 9, 2021

Optimizing your landing page for mobile traffic is no longer negotiable as more Internet users browse the web using mobile devices than with any other device. Worldwide, mobile traffic share is around 55% while desktop traffic, which had dominated historically, is about 42%. Mobile devices are the future. Source: Statcounter.

Landing Pages 75

Landing Pages Traffic Optimization Tips 75

ConvertKit

SEPTEMBER 23, 2020

What’s the point of creating a newsletter? Why you need to create a newsletter. How to start a newsletter and craft your first one. Writing your first ConvertKit newsletter. But when people understand the benefits and power of newsletters, you’ll see why so many people work to overcome the blank page. Jump ahead.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Scoop.it

MAY 20, 2020

How to create an engaging newsletter: Easy steps to get started. You already want to build an engaging email newsletter, but you didn’t know where to start. In this guide, we’re sharing easy and practical tips to create a newsletter that brings joy to your audience’s inboxes, and brings you results you want.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Trade Press Services Newsletter

OCTOBER 4, 2023

One simple A/B test can generate data-driven insights that boost traffic, drive more leads and improve the overall performance of your marketing efforts. Here are some tips for successful A/B testing: 1. The post Six Tips for Using A/B Testing to Transform Your Marketing Messaging appeared first on Trade Press Services.

Tips 130

Tips Ad Frequency Landing Pages PPC 130

SendX

JANUARY 1, 2020

Of course, due to the humongous traffic, they receive daily, there should be a good enough reason for them to read your email and perform the action you are expecting them to. Tip #2: Catchy Subject Lines are Crucial What is the first thing that your prospect would see in their inboxes when you send them an email?

Tips 197

Tips Click Rate Open Rate Urgency Marketing 197

SendX

JANUARY 2, 2020

Of course, due to the humongous traffic, they receive daily, there should be a good enough reason for them to read your email and perform the action you are expecting them to. Tip #2: Catchy Subject Lines are Crucial What is the first thing that your prospect would see in their inboxes when you send them an email?

Tips 195

Tips Click Rate Open Rate Urgency Marketing 195

SmartBug Media

MAY 30, 2023

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. Instead, formulate an action plan to address the problem of why visitors aren’t turning into customers with these fast tips for busy marketers. Your traffic is about 3,000 visitors per month.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

ConvertKit

JANUARY 27, 2021

How to get free traffic to your landing page. So toss aside your self-doubt and put on your business hat, because we’re going to cover how to get free traffic without feeling slimy. How to get free traffic to your landing page. Jump ahead. Why you need to promote your landing page. Promote your landing page with ConvertKit.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Sprout Social

NOVEMBER 23, 2022

In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started. 10 tips to master advocacy on LinkedIn. Tip 1: Optimize your LinkedIn page. Tip 2: Set goals for your strategy. Tip 3: Sort your stakeholders. Tip 4: Curate content and create copy. Request a demo.

Linkedin 112

Linkedin Paid Content Tips B2B Thought Leadership 112

Unbounce

JULY 6, 2020

Follow these 11 tips to bring in more prospects and overachieve your campaign goals. . This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. 11 Tips to Create Better Lead Capture Pages in 2020.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Visitor Queue

MAY 31, 2021

From sales and promotions to follow-ups and newsletters, there are countless guidelines that go into crafting the perfect email. The post Email Marketing Strategy: Tips, Examples and How-To’s appeared first on Visitor Queue Blog | Identify Website Traffic.

Email Marketing 93

Email Marketing Marketing Strategy Marketing & Strategy Examples 93

Visitor Queue

OCTOBER 22, 2022

Whether you’re looking to create content for your social media channels, newsletters, or even your website, it’s not easy. The post 13 Content Creation Tips for B2B Companies appeared first on Visitor Queue Blog | Identify Website Traffic. Content can do wonders for B2B companies, but […].

Paid Search Agency 67

Paid Search Agency Tips Companies B2B 67

Anyword

MAY 20, 2019

Increasingly, content creators have been looking to email newsletters as a pathway to audience ownership. It’s not surprising; not only do newsletters increase web traffic, they also help drive paid subscriptions, affiliate revenue, e-commerce transactions, and other meaningful business outcomes. Segment your newsletters.

Sales Qualified Leads 53

Sales Qualified Leads Newsletter Lead Ranking Lead Scoring 53

Optinmonster

MARCH 21, 2024

7 Best Ways to Collect Customer Feedback on Your Website Here at OptinMonster , we’re experts at converting your website traffic into revenue. Along the way, we’ll share tips on how to implement these strategies through easy-to-use tools and features. First, create a feedback popup survey, as I showed you in the 1st tip.

Marketing Websites 104

Marketing Websites Tips Customer Surveys Customer Satisfaction 104

Optinmonster

APRIL 3, 2024

Outreach emails are a vital tool for building relationships, generating leads, and driving traffic. The Anatomy of an Effective Outreach Email Crafting Your Outreach Email Strategy Writing Tips for Outreach Emails What is an Outreach Email? Generating Leads: Effective outreach can drive traffic to your site and increase leads.

Outreach 65

Outreach Tips Marketing & Strategy Email Marketing 65

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Only B2B

JUNE 25, 2021

LET’S DEEP DIVE INTO SOME LOGICAL TIPS TO INCLUDE IN YOUR EMAIL MARKETING CAMPAIGNS . Upcoming Events Tips for Business ROI Generating Tricks Blogs And Newsletters Share Your Office Culture Details About Your Service/Product . Here Are Some Logical Tips To Creating And Gathering Your Content . Helpful Tips.

Email Marketing 115

Email Marketing Tips Campaigns Planning 115

Contently

MARCH 14, 2023

Then there’s Amazon, which captures 60% of all traffic when consumers begin their product searches online. You can add links to your higher-traffic pages to support them or to lower-traffic pages to give them a boost. Subscribe to The Content Strategist newsletter for more articles like this sent directly to your inbox.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

PureB2B

MAY 30, 2022

It is different than a standard mass broadcast when you email everyone on your list at the same time with the same message, for example, when you notify your subscribers that you’ve published a new blog post, or you send your regular newsletter. The post Email Marketing Automation Tips & Tricks appeared first on DemandScience.

Marketing Automation 62

Marketing Automation Email Marketing Automation Tips 62

Brandpoint

APRIL 8, 2019

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. The more people read from you, the more they’ll be able to differentiate your company from all the others sending them B2B marketing newsletters. Newsletters are an insanely effective lead-generating tool.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Scoop.it

SEPTEMBER 30, 2022

You can write about anything from a personal diary style blog to discussing the best website development proposal tips. A successful blog captures leads, increases traffic, and fosters a loyal readership. If you struggle to find the right topics for your WordPress blog, we have outlined eight helpful tips. Source: Yoast SEO.

Tips 84

Tips CMS Development Blogger AIO 84

Liveintent

APRIL 5, 2022

As an email-driven publisher, Axios runs over 30 unique newsletters like Axios Latino, Axios Crypto, Axios Sports, and Axios Science — and they’re just getting started. “Newsletters are really critical to a lot of publications right now; you see the demand skyrocketing,” Kellett says. ” Kellett would know.

Ad Building 62

Ad Building Tips Clickthrough Newsletter 62

Parse.ly

JUNE 5, 2019

here are the top tips Indu recommends. At a minimum, make sure that any older articles getting evergreen traffic, typically from search, match the look and feel of current articles. While search can be a big traffic source for evergreen, the WIRED team then takes the best stories to social, and has fun with it.

Webinar Metrics 102

Webinar Metrics Tips CMS Development Content 102

Marketing Insider Group

JULY 6, 2020

If you want to up your LinkedIn game and start seeing results, you need to follow these top tips for LinkedIn Marketing success. Once you have a LinkedIn page set up for your enterprise, don’t just sit back and expect the traffic to come rolling in. How-to pieces and tips. Quick Takeaways. Share Your LinkedIn Page. Storytelling.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Parse.ly

OCTOBER 16, 2019

Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. Email Newsletter Strategy Checklist. Need somewhere to start?

Newsletter 61

Newsletter Marketing & Strategy Click Rate Open Rate 61

BOP Design

JULY 15, 2022

In this article, we take a look at tips to freshen up or revive your B2B lead gen and nurturing process. These are things like ebook downloads, webinar sign-ups, and newsletter signups via your B2B website. Is a particular blog topic drawing in quality traffic? Step Back from the Process. Is there anything surprising here?

Lead Generation 105

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 105

Optinmonster

JANUARY 29, 2024

Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. These metrics help understand how well the content is performing in terms of engaging the audience , lead generation , driving traffic , and increasing conversion rate. Recommended Resource: Need to jumpstart your content marketing results?

Paid Content 103

Paid Content ROI Content Marketing Marketing Analytics Tools 103

Contently

APRIL 4, 2023

Most content marketers can pinpoint their highest-traffic pieces — but high-level metrics only tell part of the story. For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Here are a few tips as you begin: Audit existing content for updates.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Optinmonster

FEBRUARY 2, 2023

If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line. Then, you would look at your website traffic data to see how many people viewed that signup form in the same week. Want to boost your eCommerce conversion rate?

Conversion Rate 91

Conversion Rate eCommerce Conversion Tips 91

Trade Press Services

SEPTEMBER 4, 2023

Tips for Success There’s no question about it: webinars are a powerful marketing tool. Here are ten tips that marketing professionals follow: 1. Track attendance, engagement, click-throughs and additional sign-ups for product or service offerings such as your newsletter or a specific promotion. Define your objectives.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52