Sprout Social

APRIL 16, 2024

In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL). Social listening queries allow marketers to keep their finger on the pulse of what’s happening online. For example, if a marketer at Sprout Coffee Co.

Keywords 98

Keywords Template Analysis Barriers 98

EveryoneSocial

FEBRUARY 2, 2023

Today, employee advocacy is critical to companies’ success, as they seek to leverage employees’ voices and networks to build employer brand, drive engagement, and authentically promote products and services. A key factor in the success of such programs beyond content distribution at scale is the network effect.

Social Media 98

Social Media Effectiveness Media Work Management 98

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy?

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand.

Copywriting 124

Copywriting Social Media Practices Marketing AI 124

Webbiquity

JUNE 20, 2019

Exhortations from the marketing team can only go so far. Choose leadership that is already engaged on social media and ask them to start sharing the company’s content on LinkedIn. Recognizing the business value of social media, most companies have discarded such bans. Provide social media training for your organization.

Linkedin 225

Linkedin Branding Brand Identity Ideal Customer Profiles 225

Top Rank Marketing

AUGUST 18, 2023

trillion, according to newly-published DEI report findings, and Marketing Dive recently took a look at some of the opportunities and challenges businesses are facing. percent during November to 13 percent, according to recently-released data. businesses $5.4

B2B Marketing 98

B2B Marketing Linkedin B2B Social Marketing 98

Sprout Social

SEPTEMBER 24, 2021

As a social media marketer and Taylor Swift stan , I’m constantly in awe of her community management mastery. Social is at the center of how she and Taylor Nation —her fan engagement and hype team—connect with fans and share clues about what could be coming up next in the world of Taylor Swift. pic.twitter.com/dHgwKbd1Q5.

Communities 115

Communities Lead Ranking Class Buzz 115

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Add to that, tight budgets and limited manpower. Enter: named entity recognition (NER).

Marketing AI 84

Marketing AI Branding Brand Identity Planning 84

Zoominfo

FEBRUARY 19, 2018

But, what do you really know about social selling? The truth is, most sales reps haven’t received any formal training in this area. Today, we provide you with a little more insight into the world of social selling. 48 Social Selling Statistics to Help You Close More Deals. The State of Social Selling.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. This makes it a great way to ‘skip the line’ of the curated algorithm on many networks.

Social Media 136

Social Media Media Curation Twitter 136

Exo B2B

FEBRUARY 27, 2020

It’s true though, who goes on a blog other than to read the latest post published and distributed on social networks or by newsletter? Whether we like them or not, influencers still play a very important role in marketing, depending on their types, which was the subject of the post. Very few do.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

Convince & Convert

MAY 14, 2013

It’s an idea shared first by Steve Rubel , though I’m not sure he meant to take it as far and as literal as I’m going to here, but the basic gist is that your website is your homeland and your social networking accounts are your embassies. Or do they need to socialize their homeland as well? The same is true of social networks.

Social Media 150

Social Media Marketing Websites Media Marketing & Strategy 150

Oktopost

APRIL 8, 2021

Here you will find a summary of our latest webinar, “From the Experts: Social Media Best Practices with Your Oktopost Experts” hosted with the all-star Customer Success Team here at Oktopost. If you’re generally active on social media, you’re likely familiar with network algorithms. Embracing the Algorithms.

Social Media 103

Social Media Practices Media Best Practices 103

EveryoneSocial

DECEMBER 14, 2020

It’s likely that social media plays a major role in your company’s marketing and communications strategy at this point. So social media etiquette — what it is and why it’s important is something every company should be training and educating their employees about. . DON’T go overboard on promotions.

Social Media 103

Social Media Media Social Networks Guidelines 103

markempa

FEBRUARY 2, 2015

.” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly. Research your customers and find out where they network, and then do the same.

Lead Ranking 120

Lead Ranking Budget Programs Network Marketing Work Management 120

Buffer

DECEMBER 6, 2021

Start by paying attention to the demographics and makeup of particular social media networks and how that aligns with the types of candidates you’re looking for. At Buffer, we’ve found more marketers on Twitter than on LinkedIn, because that’s where they tend to hang out.

Social Media 85

Social Media Media Business Blast Campaigns 85

ViewPoint

OCTOBER 24, 2013

In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. At Oracle she heads up social selling evangelism and enablement. Google Search: Jill Rowley Social Selling.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing AI 130

Marketing AI Lead Ranking Paid Search Agency Marketing Management 130

Webbiquity

FEBRUARY 23, 2021

Any system will let you show slides, but only Shindig is able to let your participants to network and mingle using video chat as naturally and spontaneously as at in-person events. The Market. Social media hadn’t taken off yet. Blogging, which is a big part of your marketing success today, was still in its infancy.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Online Marketing Institute

AUGUST 7, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The Simply Google ‘social networking websites’.

Social Media 52

Social Media Work Management Marketing Management Class 52

Sprout Social

JUNE 26, 2023

These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go. An NER model can be trained to recognize millions of data points and apply them to industry-specific contexts. the popularity of a flight/destination) and seasonality (weekends or weekdays).

Marketing AI 102

Marketing AI Ideal Customer Profiles Allocation Analysis 102

Convince & Convert

SEPTEMBER 15, 2015

Integrating Marketing Services and Customer Support. Kriti Kapoor spent many years in marketing services, working for several large companies and startups alike. HP is a pioneer in social customer service. She is like a mini CEO for her team of social customer service heroes. HP Support on Twitter.

Social Marketing 159

Social Marketing Service Paid Search Agency Skype 159

Sprout Social

MARCH 30, 2021

Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. In order to vote on Twitter and Instagram, fans had to include the radio station’s handle, an artist’s name and #ArtistOfTheSummer.

Marketing Management 122

Marketing Management Paid Search Agency Social Media Keywords 122

Buffer

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. In 280 characters or less.)

Social Media 85

Social Media Work Management Marketing Management Process 85

Convince & Convert

MARCH 8, 2016

Get Yourself a Social Checkup. Running a successful social campaign in a tightly regulated environment such as healthcare can be a daunting task for any marketing professional. According to Lee, it’s all about training, collaboration, and sharing. Lee Aase on Twitter: @LeeAase. Social Champions Program.

Social Media 74

Social Media Media Skype Training 74

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet? HubSpot ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Sprout Social

APRIL 29, 2021

While consumer use of social media is largely similar in both regions ( 87% of UK internet users report having a social media account , compared to 92% in the United States), there is a notable difference with regards to business use of social media. Businesses are expected to engage with customers on social media.

Social Media 105

Social Media Media Word of Mouth Business 105

QuanticMind

SEPTEMBER 12, 2023

Luckily, as the higher education space has evolved, so too have the tools available to marketers. For colleges and universities to mitigate enrollment declines and effectively market their virtual and online programs, marketers will need to update their strategies and expand into channels like programmatic, CTV, and emerging social platforms.

Education 75

Education Rules Budget Programs Planning 75

Valasys

JULY 20, 2020

The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Webbiquity

SEPTEMBER 9, 2014

Worse, C-level executives who don’t use social media themselves are also much less likely to understand how to capitalize on the social media savvy and reach of their employees to benefit their companies. ” Expanding a company’s social presence through its employees’ networks requires some give and take.

Business 100

Business Enterprise Management Paid Search Agency Social Media 100

Chris Koch

NOVEMBER 12, 2010

Those people may receive media training, presentation and speaking training, etc. Beyond discovering and prepping spokespeople for the company, PR becomes responsible for making them nodes on the online network that can be easily found by influencers and customers. Get them twittering. Facilitation. Tweet This Post.

PR 100

PR Peer-to-peer Press Public Relations 100

Hubspot

MARCH 14, 2018

Welcome to this week's edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Sometimes, it’s easier to share more intimately in a group," said Facebook Product Design Manager Tutti Taygerly during a panel discussion -- suggesting a move toward "smaller, more intimate social networks.".

Wikipedia 74

Wikipedia Social Networks Twitter Network Marketing 74

EveryoneSocial

JUNE 11, 2019

The company achieves this through a combination of strategic data solutions, marketing technology and highly skilled sales professionals. What is empowering about Televerde is they provide sales training, education, and jobs for incarcerated women and after they “graduate” (are released from prison).

B2B Thought Leadership 79

B2B Thought Leadership InsideView Thought Leadership Work Management 79

Biznology

AUGUST 25, 2014

Walmart also has a big social media presence. 210,000+ Twitter Followers on @Walmarthub (one of 7 Twitter handles). Here are 10 lessons on Walmart’s social media strategy for every business. TRAIN EMPLOYEES: The company trains its employees on its mission. It is still a family-owned business.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

markempa

NOVEMBER 29, 2016

I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. images/2016/11/Jill-Rowley-Social-Selling.mp3. I say I’m a sales professional trapped in a marketer’s body.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

EveryoneSocial

DECEMBER 26, 2018

These are many of the top questions marketing leaders can still struggle with today. Humanizing Your Brand with Employees + Social Media. Often times some lazy marketing and business leaders use technology as an excuse to be less human. Too many times they take the easy route vs the right route to social business success.

Social Media 63

Social Media Branding Brand Identity Media 63