Sprout Social

AUGUST 19, 2021

These features create new digital storefronts that can be found organically or boosted through paid advertising. . Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users. The difference between social commerce and ecommerce.

Stats 129

Stats Examples Tips Top of Funnel 129

AccuData

NOVEMBER 19, 2018

As we busily prepare, design, and execute client holiday campaigns, we thought we’d share some stats and tips for making this your most successful holiday season yet! When it comes to holiday sales, conversions matter, and mobile is a key part of the consumer journey. Facebook Holiday Advertising. Optimize for Mobile.

Stats 68

Stats Conversion Advertising Agencies Planning 68

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Paid Content 218

Paid Content Stats Marketing Budget Webinar Metrics 218

Webbiquity

JUNE 16, 2015

Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. The other 72% is shared through “Dark Social,” the private sharing that happens behind closed private communications such as emails, chats, and mobile apps. 1: Welcome to Marketing Stats Summer! #2:

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. Video marketing is the fastest-growing type of marketing in digital advertising. Marketers using video marketing made revenue 49% faster than organizations not using video marketing. Globally, more than 75% of videos are consumed via mobile devices.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Huptech Web

JANUARY 13, 2023

Google Ads Stats. Search Ads Stats. Display PPC Stats. Shopping PPC Stats. Mobile Ads Stats. Social Media Ads Stats. Snapchat Ad Stats. LinkedIn Ad Stats. TikTok Ad Stats. Amazon PPC Stats. Why Are Stats Even Important? Google Ads Stats. Search Ads Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. Here are the stats. 51% of smartphone users have found a new company or product when searching on mobile. 85% of internet searches are conducted on the mobile phone. Here are the stats.

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. There are 60 million active business pages on Facebook Facebook has 5 million active advertisers on the platform. As we’re data nerds here at Brandwatch we fall firmly in the second camp.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). (

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SocialPilot

JANUARY 10, 2024

Let’s see what the stats say. As per Pinterest stats, more than 75% of the users are from outside America. Here are some more Pinterest stats for better understanding. Moreover, 82% of all Pinterest users use the app on the mobile app. 82% of users use Pinterest on its mobile app.

Statistics 64

Statistics Paid Content Stats Mobile Advertising 64

Unbounce

FEBRUARY 23, 2022

And for most shoppers, the first result they see is the paid advertisement at the top of Google’s search results. Here’s how product listing ads can give your advertising strategy a boost. You simply create a product feed, an organized list of your products. You Google it. What are Product Listing Ads? Product data.

Ads 115

Ads Optimization Product Mobile Advertising 115

Moz

NOVEMBER 13, 2018

You're likely reading this blog post because you noticed your organic traffic has dropped and you suspect it could be Google tanking you. I’ll keep harping on about this point, but make sure that you check clicks vs impressions for both mobile and desktop. Google Shopping and paid advertising will be a likely candidate.

SERP 53

SERP Paid Content Traffic Features 53

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. Here are the stats. 51% of smartphone users have found a new company or product when searching on mobile. 85% of internet searches are conducted on the mobile phone. Here are the stats.

Paid Content 78

Paid Content SEO Paid Search Agency Mobile Advertising 78

Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. On the stats page, Bitly gathers results from all of your links so you can assess how your collection of content has performed in the past hour, day, week, and month. Open Web Analytics. News and Media, Business and Industry).

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Identify features that would provide value to your users in a mobile app.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Atomic Reach

MAY 14, 2019

But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. Traffic that comes through PPC ads brings in 50 percent more lead conversions than organic search traffic. Why Your Business Needs To Be Using PPC.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

ClickZ

APRIL 18, 2020

Mobile gaming: 21.1% One particular point of interest is that while mobile online browsing (especially with young people) has been increasing over the past several years, 39.4% All of these scored significantly more than the 37% who think they should carry on advertising as normal. Work/telecommuting: 25.4% Console gaming: 18.3%

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

Martech

JUNE 8, 2022

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking.

Multi-Touch Attribution 108

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 108

ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Mobile remains the best way to engage people with push notifications. Whereas, 22% of people continued to feel empathetic (the only stat that has remained constant).

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. Let’s look at why these platforms are attracting more advertising investment. Why are Instagram and Pinterest the Social Media Trends for Marketers and Advertisers? Influencers. Innovation.

Social Media 99

Social Media Social Marketing Media Trends 99

Outbrain

JUNE 22, 2020

Video this, video that, video killed the radio star…”- there are an awful lot of stats that show why video is taking such a central place on the marketing stage. When marketers talk about video, it’s usually in the context of social media or paid video advertising. What types of organic video results are there?

Paid Content 38

Paid Content Traffic Organization Video Marketing 38

Salesforce Marketing Cloud

OCTOBER 20, 2021

Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. An effective alternative to paid advertising is search engine optimization (SEO) , which allows your small business to stay competitive and keep costs relatively low. Learn more.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Metadata

SEPTEMBER 28, 2022

Despite video’s popularity among consumers and advertisers, image ads aren’t relinquishing the spotlight. In fact, they’re still shining—and our state of B2B social media advertising report proves that. There’s no denying that video ads are the shiny object that most advertisers (and customers) can’t look away from.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 307

Marketing Report Event Marketing Stats Paid Search Agency 307

The Customer

OCTOBER 13, 2021

Already, organizers of “Stop Hate For Profit,” a social media boycott group, are deciding whether to organize a campaign against Facebook. Facebook counts more than 9 million advertisers, which pay nearly $2.3 Some key Facebook demographic stats to know. Those that advertise on Facebook can use Oct. billion yearly.

Social Media 98

Social Media Advertising Agencies Media Loyalty 98

Webbiquity

APRIL 16, 2014

Gone are the days when a mobile-enabled web presence was an afterthought. ” Also, consider these stats from the compilation below: about half of all U.S. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. adults now own a mobile phone.

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Sprout Social

FEBRUARY 27, 2017

To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Social Media Advertising Statistics. Advertisers certainly aren’t moving away from the platform as well. Mobile accounts for 86% of Twitter’s ad revenue.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Porch Group Media

OCTOBER 24, 2022

According to statistics, 90% of consumers say authenticity is important when deciding which brands they like and support and 84% of consumers say they trust peer recommendations above all other sources of advertising. Stats show that 66% of customers want brands to understand what they want and need. Final Thoughts.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Valasys

JULY 19, 2019

As LinkedIn is continuously rolling out algorithm updates & other improvements including the company page updates, to drive greater engagement than ever before, digital marketers from across the globe need to pay special attention to have a well-planned, split-tested & optimized LinkedIn advertising strategy in place.

Linkedin 40

Linkedin Stats Marketing AI Social Networks 40

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. billion from advertising in 2015. 40bn was spent on social network advertising in 2016. 60% of Google’s searches come from mobile devices. Source: Pew Research Center.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. Of course, the best way to prove the value of something is with solid research and stats. Employee Advocacy Stats for Marketing. Employee Advocacy Stats for Sales. The Best Employee Advocacy Statistics.

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. That’s a pretty impressive stat!” Facebook—which accounts for a huge portion of mobile traffic—has said it will be “ all video ” in five years.

Customer Surveys 148

Customer Surveys Video Marketing Planning Work Management 148

Content Standard

SEPTEMBER 10, 2016

In the early years, the idea of statuses and constant contact seemed radically new, only to later turn into a fascination for easily accessible visual content, and then next into the mobile renaissance that we’ve seen over the past five years. Social Media Is Now a Majority Mobile Experience. But it’s also fruitful.

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

Marketing Insider Group

MAY 11, 2020

Content marketing focuses an organization on telling brand stories that resonate with customers. That makes it really different than advertising (more on that in a bit). Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership.

Paid Content 165

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 165

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams. ORGANIZATIONAL STRUCTURE. ” Tweet. Longer form content (i.e.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams. ORGANIZATIONAL STRUCTURE. ” Tweet. Longer form content (i.e.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 266

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 266