Sprout Social

AUGUST 19, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. These features create new digital storefronts that can be found organically or boosted through paid advertising. .

Stats 128

Stats Examples Tips Top of Funnel 128

AccuData

NOVEMBER 19, 2018

As we busily prepare, design, and execute client holiday campaigns, we thought we’d share some stats and tips for making this your most successful holiday season yet! When it comes to holiday sales, conversions matter, and mobile is a key part of the consumer journey. Facebook Holiday Advertising. Optimize for Mobile.

Stats 68

Stats Conversion Advertising Agencies Planning 68

Webbiquity

JUNE 23, 2015

As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). How can marketers get the most out of search? The search marketing stats and facts below provide some helpful guidance. 3 General Search and Google Stats and Facts.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 81

Statistics Video Marketing Work Management Paid Search Agency 81

Huptech Web

JANUARY 13, 2023

Google Ads Stats. Search Ads Stats. Display PPC Stats. Shopping PPC Stats. Mobile Ads Stats. Social Media Ads Stats. Snapchat Ad Stats. LinkedIn Ad Stats. TikTok Ad Stats. Amazon PPC Stats. Why Are Stats Even Important? Google Ads Stats. Search Ads Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 210

Paid Content Stats Marketing Budget Webinar Metrics 210

Go Beyond SEO

SEPTEMBER 24, 2020

The Top Marketing Strategy to Optimize Your Business’s Performance Through Coronavirus and into 2021. Market trends predict that these numbers will increase in the future. Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. Here are the stats.

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. As we’re data nerds here at Brandwatch we fall firmly in the second camp.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Unbounce

FEBRUARY 23, 2022

And for most shoppers, the first result they see is the paid advertisement at the top of Google’s search results. So when you’re in the market for a new book or pair of shoes, instead of clicking on a plain old text link to Amazon or eBay, you’ll see a product listing ad at the top of your search results.

Ads 115

Ads Optimization Product Mobile Advertising 115

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Best of all, email marketing is affordable. How can you avoid becoming one of those?

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Let’s take a look. Google Analytics.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SocialPilot

JANUARY 10, 2024

Marketers should consider the below listed Pinterest statistics before planning their marketing and SEO strategy on the platfrom. Let’s see what the stats say. As per Pinterest stats, more than 75% of the users are from outside America. Here are some more Pinterest stats for better understanding.

Statistics 64

Statistics Paid Content Stats Mobile Advertising 64

Go Beyond SEO

SEPTEMBER 24, 2020

The Top Marketing Strategy to Optimize Your Business’s Performance Through Coronavirus and into 2021. Market trends predict that these numbers will increase in the future. Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. Here are the stats.

Paid Content 78

Paid Content SEO Paid Search Agency Mobile Advertising 78

ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Mobile remains the best way to engage people with push notifications. Whereas, 22% of people continued to feel empathetic (the only stat that has remained constant).

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Martech

JUNE 8, 2022

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. So, what do all these changes mean to you, the marketer? Get the daily newsletter digital marketers rely on. What do these changes mean to you?

Multi-Touch Attribution 109

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 109

Atomic Reach

MAY 14, 2019

There is always debate among marketers what the effective uses of a marketing budget are. But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. Why Your Business Needs To Be Using PPC. SEO Tribunal ).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Moz

NOVEMBER 13, 2018

You're likely reading this blog post because you noticed your organic traffic has dropped and you suspect it could be Google tanking you. I’ll keep harping on about this point, but make sure that you check clicks vs impressions for both mobile and desktop. Google Shopping and paid advertising will be a likely candidate.

SERP 53

SERP Paid Content Traffic Features 53

Porch Group Media

OCTOBER 24, 2022

“Your current marketing strategy may not be relevant tomorrow.” Marketing trends change, new ones are developed, and marketing technology comes and goes. Take a look at some of these top email marketing statistics: Email marketing revenue is estimated to reach almost 11 billion by the end of 2023.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Salesforce Marketing Cloud

OCTOBER 20, 2021

Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. An effective alternative to paid advertising is search engine optimization (SEO) , which allows your small business to stay competitive and keep costs relatively low.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. Let’s look at why these platforms are attracting more advertising investment. 51% of B2B marketers and 45% of B2C marketers prioritize visual assets in their content marketing strategies.

Social Media 99

Social Media Social Marketing Media Trends 99

ClickZ

APRIL 18, 2020

42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. We’ve searched and served the latest, most useful pieces of insight from the marketing industry this week. Mobile gaming: 21.1% COVID-19’s effect on marketing.

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

Metadata

SEPTEMBER 28, 2022

The life of a B2B marketer is full of decisions. That last question is common among B2B marketers—do they look toward the future (video) or stick with what they know (image)? That last question is common among B2B marketers—do they look toward the future (video) or stick with what they know (image)? Image ads vs. video ads.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Social Media Advertising Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. billion from advertising in 2015. 40bn was spent on social network advertising in 2016.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

The Customer

OCTOBER 13, 2021

Fresh controversy over Facebook’s practices regarding misinformation and Instagram’s effect on children should cause brands, including rewards programs, to question their marketing on the social network. Already, organizers of “Stop Hate For Profit,” a social media boycott group, are deciding whether to organize a campaign against Facebook.

Social Media 98

Social Media Advertising Agencies Media Loyalty 98

Outbrain

JUNE 22, 2020

“Video this, video that, video killed the radio star…”- there are an awful lot of stats that show why video is taking such a central place on the marketing stage. 99% of people who use video for marketing say they’ll continue using video in 2020. What types of organic video results are there?

Paid Content 38

Paid Content Traffic Organization Video Marketing 38

Contently

MAY 17, 2017

“There’s no doubt that online video marketing is on the rise. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. That’s a pretty impressive stat!” Video has been the talk of the marketing world for years.

Customer Surveys 148

Customer Surveys Video Marketing Planning Work Management 148

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. What is localized social marketing? This may include social media marketing, review sites, social advertising, and other two-way engagement channels.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead.

Marketing Report 307

Marketing Report Event Marketing Stats Paid Search Agency 307

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. You probably have noticed more publications, companies, and even experts in marketing or sales talking more about the power of employee advocacy. Employee Advocacy Stats for Marketing. McKinsey ).

Statistics 99

Statistics Paid Content Peer-to-peer Stats 99

Martech Advisor

NOVEMBER 8, 2019

With the rapid pace of digitalization, mobile advertising will only become more important for advertisers and marketers in the future. Kayla Matthews, explores the basics of mobile ad networks and the different platforms and best practices that the modern marketer can make use of to amplify their advertising.

Cost Per Thousand 57

Cost Per Thousand Pricing Price Cost per Acquisition 57

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really? And why do I need it now?

Paid Content 159

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 159

Hubspot

OCTOBER 4, 2019

As a marketer, it’s useful to keep track of social media sites by the numbers. Statistics help organize where to invest your ad dollars in content and which areas to avoid. Our Facebook stats are organized into five categories: 1. Our Facebook stats are organized into five categories: 1. billion by 2021.

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

Adobe Experience Cloud Blog

JANUARY 12, 2012

If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy. million people accessed social networking sites or blogs on their mobile devices, an increase of 37 percent from the previous year. Is your content mobile friendly?

Mobile Marketing 48

Mobile Marketing Lead Generation B2B Marketing Marketing & Strategy 48

Valasys

JULY 19, 2019

Operating in China is subject to some legal ramifications; however, sustaining in the market also has given LinkedIn exposure to another huge market to get the maximum out of their endeavors of growing impetus of optimized engagement. Microsoft works with a vision to empower every person & organization on the planet, achieve more.

Linkedin 40

Linkedin Stats Marketing AI Social Networks 40