Convince & Convert

NOVEMBER 17, 2014

Merchandise Your Social Metrics Reports You’re not creating social media reports for yourself, typically. Consequently, the reports you create need to be merchandised the same way you’d merchandise a sweet sport coat in the front window of Brooks Brothers – make it look sharp, and make it very easy to understand.

Social Media 167

Social Media Merchandising Media Paid Search Agency 167

sagefrog

FEBRUARY 7, 2024

In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel. YouTube will be featuring a lot of video “shorts.” Live streaming, webinars, and short-form videos are gaining popularity, providing various options for B2B marketers.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Scoop.it

JANUARY 7, 2021

For instance, Death Wish Coffee uses its Instagram for posting memes and engaging with their audience, while their YouTube channel is mostly focused on marketing videos and podcasts. Next, develop a content marketing strategy for each of the channels you’ll be using for branding purposes. Take Advantage of Partnerships.

Ad Building 98

Ad Building Brand Identity Branding Business 98

ClearVoice

NOVEMBER 25, 2022

The demand for short-form videos reached nauseous heights with the explosion of platforms like TikTok, Instagram Reels, and YouTube Shorts—with no signs of slowing down. Apart from built-in shoppable content features, third-party platforms like Buffer and Later.com help businesses create merchandised feeds using their social media content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Convince & Convert

APRIL 16, 2015

Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Facebook video is taking over.

Facebook 166

Facebook Video Marketing Tips Youtube 166

Sprout Social

APRIL 25, 2024

YouTube marketing strategy template A lot goes into video marketing on YouTube. It’s everything from people management to internal merchandising to policy development and more. You’ll walk away with recommendations tailored to your business goals and marketing maturity, so you can implement strategic upgrades quickly.

Social Media 107

Social Media Template Work Management Marketing Management 107

Pam Didner

JULY 16, 2019

I read about VidCon and thought it was such a genius idea to create an event that brings YouTube Celebrities to their fans. Therefore, it’s a great event for checking out: Aspiring Video content creators (YouTubers). The parents and 3 kids have been on YouTube since 2013. HobbyKidsTV, YouTube, and the New World of Child Stars.

Merchandising 51

Merchandising Sample Advertising Agencies Top of Funnel 51

Marketing Craftmanship

MARCH 16, 2013

But if you are unable or unwilling to generate meaningful content on a consistent basis (at least twice a month), or to merchandise your blog content properly (which means taking specific steps to promote the content with target audiences), then do not start a blog. YouTube can be a very effective social media channel for B2B firms.

Social Media 100

Social Media Media Merchandising B2B 100

Marketing Insider Group

JANUARY 15, 2020

If you cannot attend an event where a speaker you are considering is speaking, see if you can find videos on YouTube or the speaker’s website to hear the speaker in action. Offer promotional merchandise to those who register early, as well as those who bring along their colleagues. Before the Event.

First-Mover Advantage 174

First-Mover Advantage Buzz Merchandising Planning 174

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Post-race, the marketing team can follow up with communications on their favorite driver or by recommending merchandise from the event. With a robust digital engagement strategy, you can build customer relationships that last.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Martech

JULY 12, 2021

When you think about how produce was shopped previously, that’s one of the products where fresh selection, eye appeal, in-store merchandising — it’s such a personal experience.”. The brand has, for example, over 70,000 followers on Instagram, almost 40,000 subscribers on YouTube. There’s social media too, of course.

Paid Search Agency 124

Paid Search Agency Enterprise Management Merchandising Storytelling 124

Markempa

AUGUST 19, 2021

We see this kind of marketing is done all the time in this digital age; YouTubers collaborating with other YouTubers, social media influencers collaborating with other influencers, and brands collaborating with everyday people who have a following or significant influence. A nod to The Digital Age.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

KoMarketing Associates

AUGUST 29, 2017

Google Analytics YouTube Channel. From quick tips to deep dives, the Google Analytics YouTube Channel has you covered. Calling it a Demo Account is a little misleading, it is the live data for Google’s Merchandise Store. Useful Google Analytics Tools & Demos. Google Analytics Demo Account.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Convince & Convert

FEBRUARY 11, 2015

But we use that term “ultimate” all the time because we’re trying to merchandise thought leadership. JayToday is available on Youtube , iTunes (as a video podcast, and now as an audio podcast too), and at JayToday.tv. It was an average guide. We’re trying to get clicks. I’m guilty of that.

Content Marketing 135

Content Marketing Merchandising CMO Content 135

Marketing Craftmanship

MARCH 16, 2012

Under pressure to produce media exposure of any kind, PR firms or corporate publicists sometimes generate a placement first, and then attempt to figure out a way to leverage (or “merchandise”) that publicity. Too often, publicity with or without merchandising potential is simply hung on a company’s website like a hunting trophy.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

Valasys

MARCH 20, 2024

Beauty brands often collaborate with micro-influencers on YouTube and TikTok to market their cosmetics. When eBay supplied affiliates with a rich collection of merchandising images, custom banners, and comprehensive product specs, their affiliate promotion volume increased by 30%.

Tactics 40

Tactics Paid Search Agency Advertising Agencies Banners 40

Convince & Convert

JANUARY 6, 2016

Whether your client sells surfboards or custom crystal jewelry, they could definitely take advantage of user-generated content to showcase merchandise without looking promotional. BaubleBar , an online jewelry store, is a master at this technique as they feature Instagram pictures of people wearing their merchandise. Repeat customers.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Advertising Agencies Business 113

Hubspot

JANUARY 26, 2023

You can start a YouTube channel and build social media accounts for free. For example, many popular “internet celebrities” sell their merchandise to their fans to turn a profit. Others expand their video offerings, generating revenue from YouTube or Patreon. You don’t need to rent a storefront to get started.

Work Management 73

Work Management eCommerce Paid Search Agency Marketing Management 73

Convince & Convert

APRIL 2, 2015

Last fall, content management system Squarespace (which recently garnered attention for its memorable Jeff Bridges Super Bowl ad ) partnered with social merchandising company The Hundreds to support a traveling street art online documentary series about graffiti artist Hanksy.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

Stevens & Tate

MAY 9, 2023

Instead of designing Super Bowl ads just for the big screens, you want to design them for social media platforms such as YouTube, Twitter, Facebook, Instagram, and TikTok. For video marketers, this means a lot as far as video marketing ideas are concerned. Before creating a Super Bowl ad or teaser, you must carefully plan the delivery.

Creativity 64

Creativity Video Marketing Campaigns Advertising Agencies 64

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The Body Shop’s YouTube channel has a video that tells the incredible story of the Tungteiya Women’s Shea Butter Association in Ghana which sources shea butter for the company while uplifting women in Ghana. Their Instagram account Wornwear shares ways that customers can upcycle and repair their merchandise.

Storytelling 93

Storytelling Merchandising Ethics Thought Leadership 93

Hubspot

MARCH 30, 2020

So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. WE is aimed towards younger viewers, so it's no surprise that broadcasts have expanded to Twitch and YouTube. Warning: Twitch can get highly addicting.

Brand Identity 97

Brand Identity Branding Broadcasting Paid Search Agency 97

Hubspot

DECEMBER 20, 2018

Life Coach is a podcast theme with an e-commerce store where you can sell your merchandise — the theme has WooCommerce integration to make managing your store simple. Onair2 is a podcast and music theme with an e-commerce store feature where you can sell your merchandise to fans. Grid layouts for audio and videos. Life Coach.

Best Practices 93

Best Practices Merchandising Template Peer-to-peer 93

Navigate the Channel

NOVEMBER 15, 2023

In the world of online video hosting, YouTube has undoubtedly been the dominant player for many years. However, in the ever-evolving digital landscape, it’s essential to explore alternatives to YouTube, as there are instances where other platforms may be more suitable for specific content or goals.

Youtube 65

Youtube Video Marketing Merchandising Viral Marketing 65

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The Body Shop’s YouTube channel has a video that tells the incredible story of the Tungteiya Women’s Shea Butter Association in Ghana which sources shea butter for the company while uplifting women in Ghana. Their Instagram account Wornwear shares ways that customers can upcycle and repair their merchandise.

Storytelling 75

Storytelling Merchandising Ethics Thought Leadership 75

Sprout Social

JANUARY 27, 2022

In this article, we’ll define YouTube monetization, its rules and requirements, and how to monetize your YouTube videos. What is YouTube monetization? In simplest terms: YouTube monetization is the ability to make money from your videos. YouTube monetization rules and requirements.

Youtube 108

Youtube Merchandising Copyright Advertising Agencies 108

Sprout Social

AUGUST 23, 2022

Trying to figure out how to make money on YouTube? Recent YouTube stats prove just how dedicated the platform’s base is. Not to mention YouTube’s staggering $8.6 That’s why we wrote this breakdown of how to make money on YouTube and what to expect along the way. YouTube is no exception.

Youtube 99

Youtube Ad Exchange Advertising Agencies Adsense 99

Hubspot

AUGUST 15, 2018

YouTube Rolls out New Incentives for "Stars". YouTube is reportedly offering to pay its most popular creators to make use of and promote such new features as premium memberships and live chat. It's one of the ways YouTube is responding to Creator demand for more diversified ways to monetize beyond advertising.

Video Marketing 43

Video Marketing Merchandising Youtube Conference 43

Martech Advisor

SEPTEMBER 11, 2019

The BELVG blog has curated an interesting list of differences between the two generations’ online shopping habits and social media usage: Millennials prefer platforms such as Facebook, YouTube. Gen Z is active on Snapchat, YouTube, or Instagram. Because apparel buyers are driven by discounts as well as brands.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

Hubspot

DECEMBER 17, 2019

When food magazine Bon Appetit announced merchandise drawing inspiration from their YouTube channel, I instantly went to check it out. Using statistics to catch the attention of potential customers on Instagram is a good way to show the credibility of a business. As a consumer, I'm very intrigued by content I connect with.

Buyer Personas 98

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 98

Content Standard

SEPTEMBER 7, 2017

” The Star Wars Merchandise Story. Back in 1976, Fox Studios thought Star Wars would be a flop, so they let George Lucas pass up a massive chunk of his director’s fee in exchange for merchandising rights. The video went viral, and this was before the YouTube era. Why would Fox executives do such a foolish thing?

Advertising Agencies 44

Advertising Agencies Content Marketing Paid Search Agency Merchandising 44

Valasys

JUNE 19, 2020

Find out methods to keep the shoppers engaged in the new campaigns by launching back-in-stock, low inventory, new arrivals, and price decrease merchandising triggers. To scale-up your email marketing during coronavirus, you need to address and manage the supply chain and fulfillment issues as they occur.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Single Grain

NOVEMBER 30, 2023

With billions of active users, YouTube is one of the most powerful platforms to promote your brand, attract and engage an audience, and establish yourself as an influencer. No matter why you’re posting videos, understanding the key elements of a successful YouTube strategy is crucial. This is a common pitfall for many content creators.

Youtube 52

Youtube Video Marketing Marketing & Strategy Lead Scoring 52

Top Rank Marketing

JUNE 9, 2020

So I'm always thinking about what kind of parts of the business will we scale and share, such as when it comes to content, when it comes to asset creation, when it comes to even older areas of the business which are more focused on the merchandising and execution. So there is always thought of that.

A/B testing 52

A/B testing B2B Marketing Advertising Agencies B2B 52

Optinmonster

APRIL 15, 2020

Plus, you can record live sessions to package as follow up merchandise. Or, if you’re looking for more killer tutorials, you can head over to our YouTube channel. It’s super intuitive and has a low learning curve. That means it’s more accessible to your audience, who may be less comfortable with technology.

Conference 93

Conference Work Management Budget Programs Marketing Management 93

Content Standard

NOVEMBER 28, 2017

It got such strong reactions on social media—viewed 8 million times on YouTube to date—that they repeated the formula for 2012: tearjerker story (a snowman travels to get his lady a Christmas present to keep her warm), a gentle acoustic cover (it was a massive hit for Gabrielle Alpin), and mass hysteria.

Storytelling 46

Storytelling Paid Search Agency Ads Advertising Agencies 46

Single Grain

JANUARY 9, 2024

Many creators who leverage popular platforms, like YouTube and Twitter, capitalize on ad revenue and brand deals. For example, receiving eight million monthly views on YouTube might only translate to a modest $8,000 in revenue. YouTube generated $6.69 Content creators have several business monetization options for their work.

Business 52

Business Verticals Merchandising Lead Ranking 52