Digital B2B Marketing
OCTOBER 18, 2011
The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. In the future, social media will be harder to ignore.
Digital B2B Marketing
JUNE 30, 2011
We already have two social media camps. We need an Organic Social Media movement and we can learn from both the benefits and practices of the organic food movement. Similarly, social media allowed to grow organically produces a stronger and more valuable community. Organic social media grows out of being social.
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Digital B2B Marketing
OCTOBER 25, 2011
Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? In this occasional series, I will be sharing some of the ways I have learned to use social media and marketing tools to peel back one more layer. How much traffic do publishers and social media A-listers drive?
Digital B2B Marketing
JUNE 7, 2011
How much will you pay for a service that saves you time in social media? Judging by the $1 to $10 per month price tags for a number of tools, outside of business accounts, it isn’t very much. A number of tools and services are available for the cost of social promotion. Filed under: Rants , Social Media.
Digital B2B Marketing
JULY 28, 2011
KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides. The problem is, most social media measurement is myopic.
Digital B2B Marketing
JUNE 14, 2011
Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own.
Digital B2B Marketing
NOVEMBER 21, 2013
For paid media programs, you provide the URLs with tracking strings that your analytics solution recognizes. But in social media, most traffic will come from other people sharing your content. A number of social media tools, including Buffer, one of my favorites, automatically append their own campaign codes.
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