ViewPoint

JULY 26, 2018

Social media. Resources section of the website. Every podcast they create is also offered in the resources section of their website under the title of the podcast, followed by a list of programs. The artwork from the podcast program will be used in the blog article. Retweets are common from the guest’s marketing staff.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ViewPoint

FEBRUARY 11, 2014

Social media and inbound sales are like the icing on the cake, she said. The cake still consists of the tried and true standby media channels. You can connect with Ruth and learn more about eMarketing Strategy via the following resources: Website: www.ruthstevens.com. How valuable are trade shows? Stay Tuned.

Trade Show 120

Trade Show Cold Calling Emarketing Sales Qualified Leads 120

ViewPoint

OCTOBER 29, 2013

They’re on social media so that you don’t always have to be. There’s no silver bullet in sales, he said, but one of the biggest mistakes people make is to create content — a blog, a slideshow, a video interview — and not share it wisely and effectively on social media. Has one of your prospects changed jobs? Stay Tuned.

Ideal Customer Profiles 120

Ideal Customer Profiles Cold Calling Fulfillment Linkedin 120

ViewPoint

OCTOBER 24, 2013

In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. You can connect with Jill and learn more about Oracle via the following resources: Twitter: @jill_rowley. Stay Tuned.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

ViewPoint

DECEMBER 9, 2010

Qualifying criteria are rarely met due to lack of marketing resources. By focusing sales resources on a smaller number of better quality leads, they can spend time more effectively on the most likely buyers. Sales reps’ calendars are cluttered with unqualified meetings.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Lead Scoring 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media. Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 9, 2013

Via MediaPost Communications/Online Media Daily. Do you have a resource from your sphere to share? That means showing some appreciation and acknowledgement of past interactions, and not straying away from the customer''s area of interest. Let us know in the comment section.'

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

APRIL 30, 2013

He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe. He is also the co-author of How to Make Money with Social Media and Go Mobile a best-selling mobile marketing book. Mobile Marketing Boom.

Mobile Marketing 120

Mobile Marketing Lead Ranking Lead Scoring Marketing Leads 120

ViewPoint

AUGUST 16, 2012

We stop prospecting, or we stop outbound stuff because we have this wonderful thing called social media, and so now all our prayers are going to be answered by social media.”. People are trying to explore how do we get together and how do we more appropriately coordinate our really precious resources.”. Stay Tuned.

Budget Programs 120

Budget Programs Work Management Marketing Management Sales Cycle 120

ViewPoint

DECEMBER 10, 2013

That kind of video can be shared on social media, generating buzz about your company. You can connect with Chad and learn more about ConnectAndSell via the following resources: Website: www.connectandsell.com. Let people see how great your company is, Chad suggested. Field Reps Should be Open to Moving Inside. Twitter: @velocity_sales.

Buzz 120

Buzz Lead Ranking Linkedin Video Marketing 120

ViewPoint

OCTOBER 1, 2013

Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. You can connect with Ardath and learn more about Marketing Interactions via the following resources: Website: www.marketinginteractions.com.

Content 120

Content Storytelling B2B Sales Linkedin 120

ViewPoint

NOVEMBER 12, 2013

They have more than 1,600 original blog posts on their site — a new post seven days a week — and this content drives traffic from Google and from social media. You can connect with Matt and learn more about Heinz Marketing via the following resources: Website: www.heinzmarketing.com. Target the Bigger Companies. Twitter: @mattheinz.

Paid Search Agency 120

Paid Search Agency Marketing Leads Leads Lead 120

ViewPoint

APRIL 18, 2012

He adds that this is part of a larger, content-driven marketing trend that includes rich media. Social Media is Becoming a Lead Gen Vehicle. Click to start video at this point —Trip sees social media marketing starting to turn a corner. Along with this trend, media integration is becoming more prominent.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

JUNE 8, 2012

Today’s PowerViews guest is Ginger Conlon, Editorial Director of 1to1 Media. Click to start video at this point — Commenting on how to prioritize investments in social media, mobile and marketing automation, Ginger encourages companies to, again, understand their customers first. 1to1 Media Website: www.1to1media.com.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

MAY 30, 2012

Prioritizing New Media: Start with What the Buyer Needs, Wants & Looks Like. Click to start video at this point — Commenting on the debate between the right outbound/inbound marketing mix, Andrew notes that the dichotomy is a bit hyped: you still need a balance that delivers multiple touches in multiple media. Stay Tuned.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

ViewPoint

JULY 17, 2013

It is expected that 85% of buyer-seller interactions will happen online through social media and video. You can follow Josiane via the following resources: Inside Sales Thought Leadership Blog: www.tele-smart.com/blog. The average cost of an outside B2B sales call is $215-$400 per call. Today, we have 20 million salespeople.

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

ViewPoint

DECEMBER 20, 2011

Social media strategies and ROI. Paul Gillin , social media strategist, speaker, and co-author of Social Marketing to the Business Customer Five Ways B2B Marketers Can Get the Most from Facebook. B2B marketing and sales strategies and tactics. Outsourcing lead generation. Return on marketing and sales investment. Sales lead management.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

ViewPoint

APRIL 25, 2011

This said, two of the biggest challenges related to content development are making that content engaging and the time and resources necessary to produce it. Social media is at the top of nearly every B2B marketer’s priority list. What drives social media engagement? Your thoughts? AA: Oh, I have many!

Lead Gen 120

Lead Gen Emarketing Lead Ranking Lead Scoring 120

ViewPoint

JULY 12, 2012

” Social Media: Less About Lead Gen and More About Creating Relationships. Click to start video at this point — Recent research reports high social media use by senior execs for staying in touch but low use for buying, and Ann comments, “I think people have really tried to shoehorn lead generation tactics into social media.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

ViewPoint

AUGUST 30, 2012

Social Media: Table Stakes and the Challenges Linking to ROI. Click to start video at this point — Regarding social media, Craig says we should probably be looking at the downside of not doing it instead of looking for ROI right now, and he adds, “It’s table stakes.”. Craig’s Blog: www.funnelholic.com. Stay Tuned.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

DECEMBER 14, 2010

Read Introducing the 7-Part Series Read Part 1: Agree on Lead Definition Read Part 2: Segment & Test Your Market Read Part 3: When to Use Outbound vs Inbound Read Part 4: Dedicate Qualifying Resources Read Part 5: Multiply Touches/Media/Cycles Read Part 6: Fewer Leads Are Better This blog is Part 7: Measure Beyond Cost-Per-Lead Stay tuned for: (..)

Cost per Lead 120

Cost per Lead Sales Qualified Leads Lead Ranking Marketing Qualified Leads 120

ViewPoint

MAY 7, 2013

Tony feels that, due to social media collaboration, even the standard labels for the players are becoming a bit outdated. You can connect with Tony Zambito and learn more about his work via the following resources: Twitter: @TonyZambito. You need to understand the bigger picture of how buyers today are networked," Tony says.

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

ViewPoint

JUNE 28, 2012

This implies a continuous dialog or conversation helping to guide that buyer to the right educational and information resources. Social Media Mantra: Listen First. You can connect with Rich and learn more about his work at IDC via the following resources: Rich’s Email Address: rvancil at idc dot com. Then Speak.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

ViewPoint

APRIL 28, 2015

If you find they don’t use social media very much you can be a little more traditional in your approach. There are so many resources on the subject of sales execution that I am not going to cover sales methodology and tactics here. A visit to the prospects’ Facebook page will provide a glimpse into their personality. 3) Execution.

Lead Ranking 120

Lead Ranking Lead Scoring Sales Qualified Leads Sales Leads 120

ViewPoint

JULY 19, 2012

” Social Media Risk: Hoping the Shiny New Technology Will Transform Us. There are groups that are driving ROI from social media. ” You can connect with Brian and learn more about his work at the MECLABS Group via the following resources: MECLABS: www.meclabs.com. MarketingExperiments: www.marketingexperiments.com.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Ranking Lead Scoring 120

ViewPoint

JUNE 15, 2012

He recommends that value-added selling take an integrated multi-touch, multi-media approach—at least six to eight touches with email, direct mail and phone calls. This approach helps them ask better qualifying questions, separate valuable leads much faster, and create value from the start.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

ViewPoint

NOVEMBER 8, 2012

They then they use social media to check what other contacts have done about those issues. You can connect with Linda and learn more about her work via the following resources: Linda’s Email Address: linda (at) lindarichardson (dot) com. Richardson Website: www.richardson.com. Richardson on Twitter: @RichardsonSales.

Demand 120

Demand RFP Work Management Buying Cycle 120

ViewPoint

OCTOBER 11, 2012

He talks about the importance of how media are used in an integrated way: “When I read that it’s only inbound and that outbound is dead—that’s like saying email is dead or telemarketing is dead—I don’t think any of it is dead. If you look at inbound—at its most simplistic—being found, that’s great. You’ve got to be able to say something.

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

MAY 2, 2012

Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. The Magnification Power of Social Media Comes From Sharing.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

JUNE 15, 2018

Defined offer and message delivery through appropriate media. Defined Offer and Message Delivery Through Appropriate Media. Single media campaigns waste an enormous amount of money. Integrated, multi-media campaigns directed toward focused audience groups work best. What’s it take? Marketing measurement. You choose.

Cost 136

Cost Forecasting Work Management Marketing Automation Services 136

ViewPoint

APRIL 13, 2012

” He notes senior executives are involved at project start when they ask resources lower in the company to do research and then again at the end when it’s time to narrow down choices, make a decision and commit the budget. Marketing: Be provocative and make social media systematic. Jeff Ernst's research at Forrester.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

ViewPoint

JULY 21, 2011

Many C-level decision makers have not yet embraced—and may never—the role of self-education via social media. In situations like this, sales and marketing executives should check the definition of risk management above and reflect on the right “application of resources to maximize the realization of opportunities.”

Sales Management 120

Sales Management Enterprise Management Work Management Marketing Management 120

ViewPoint

SEPTEMBER 5, 2013

The average American uses three or more devices to access the Web, according to a recent study by ValueClick Media and Greystripe. Do you have a resource from your sphere to share? This presents the need for marketers to integrate their channels for a uniformed customer experience. Via Direct Marketing News.

PointClear 120

PointClear B2B Marketing Eloqua Multi-Channel 120

ViewPoint

FEBRUARY 2, 2012

They also optimize sales lead quality, lead rates, lead velocity and resource productivity. A comprehensive sales lead generation contact strategy employs a multi-touch, multi-media and multi-cycle approach that continuously reaches out to decision makers across a number of sales cycles to deliver qualified leads.

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120

ViewPoint

MAY 5, 2015

The conversation was based on their last engagement, and we concluded the call by asking the prospect if the IT provider could serve as a resource. Phone, postal letter, and social media add to the mix. We reviewed each one to identify what motivated them and then phoned them. and a variety of message types.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring Peer-to-peer 120

ViewPoint

NOVEMBER 20, 2012

2013 Changes: Social Media, Mobile, Analytics & Productivity. Among the trends he sees in sales organizations in 2013: Greater adoption of social media. Changes in managing roles and allocating resources. Shifting Sales Resources to Align with Prospect Buying Dynamics. and another 10% in Canada.

Process 120

Process Allocation Marketing Management Peer-to-peer 120