Customer Experience Matrix

SEPTEMBER 17, 2009

Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists. It's a different, and arguably more practical, approach to helping marketers take advantage of social media. It can be purchased on a campaign-by-campaign basis or annual subscription.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

APRIL 1, 2020

They found consumers evenly split between expecting to spend more or less over-all, with a just 32% expecting to shift purchases online. Media Consumption Nobody wins any prizes for figuring out that Web traffic went up when people were locked down. Canada, and United Kingdom. UK, and France. UK, and France.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Customer Experience Matrix

FEBRUARY 5, 2012

I’ll focus on the core vendors, since those are the systems that most B2B marketers will purchase. Let’s start with three areas that gained a lot of industry attention last year: Webinars, social media, and revenue management. Today I’ll look at the areas of greatest improvement. from last December.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. But that makes the acquisition still more intriguing.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. How are people actually spending their time online?

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

OCTOBER 16, 2017

The agency’s performance-based perspective meant it needed to optimize spend across the entire customer journey, not simply use first- or last-click attribution approaches which ignore intermediate steps on the path to purchase. It can import ad costs and ingest offline purchases to use in measuring results.

Paid Search Agency 149

Paid Search Agency Allocation Classified Ads Ideal Customer Profiles 149

Customer Experience Matrix

SEPTEMBER 3, 2018

And 44% of marketers told Trusted Media Brands that they expected GDPR would lead to more use of first party data vs. cookies. A Dentsu Ageis survey had similar results: 57% of CMOs were expanding use of existing (first party) data compared with 37% expanding use of purchased data.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Customer Experience Matrix

DECEMBER 1, 2017

But the usual whining about their power from competitors and ad buyers has recently been joined by increasing concerns among the public, media, and government. But it’s clear we’re now seeing “martech fatigue” set in, as marketers tire of purchasing an endless array of new systems they then barely use. They should know better. -

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Customer Experience Matrix

AUGUST 28, 2014

Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. The system can also estimate what product each company is most likely to purchase, when it will buy, and what stage it has reached in the buying process.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

JULY 1, 2015

It works with the company’s own data and primarily through company-owned media like email and Web sites. We already do this today in specialized areas like search engine optimization (“selling” to Google for a higher ranking) and programmatic media buying (providing more data about impressions so they earn higher bids).

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 28, 2017

People in both cities described CDPs being bought and used throughout client organizations, sometimes after marketing was the original purchaser and sometimes as a corporate project from the start. Use of CDPs beyond marketing. That was always a potential but it’s delightful to hear about it actually happening.

Multi-Touch Attribution 136

Multi-Touch Attribution Marketing AI Work Management Marketing Management 136

Customer Experience Matrix

FEBRUARY 7, 2016

You need the individual data to know who saw which messages and who ended up making a purchase. Does the vendor create optimal media plans? Systems may do this at different levels of detail, with different levels of sophistication in the optimization, and with different degrees of integration to media buying systems.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 26, 2012

content distribution with pre-packaged campaigns in email, direct mail, mobile, online ads, print, and broadcast media. In addition to one-off campaigns, local marketers can subscribe to on-going programs such as a recurring “new movers” mailing based on purchased lists. several vendors offer media buying.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

AUGUST 25, 2016

Most Execution firms in the Guide specialize in a particular channel, such as display advertising, social media advertising, Web content, or email. That definition could apply to almost any system that delivers marketing messages, but the ABM Guide includes only ABM specialists. This narrows the field drastically.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

JUNE 14, 2013

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. But harvesting that data has been frustratingly difficult.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

OCTOBER 1, 2014

This is used to select names from V12’s master database of 208 million postal addresses, 80 million email addresses, and 150 million Web browser cookies; to segment previously purchased names; to retarget email responders and Web site visitors; and to select from the client’s own uploaded lists. Geographic selections begin with a U.S.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

SEPTEMBER 29, 2015

The most authoritative-looking study I found was from Media Dynamics in 2014 , which found almost no change since 1945 in ads people were exposed to, despite a near-doubling in the time spent with media (defined as TV, radio, Internet, newspapers and magazines). That's a little lower than Media Dynamics, but in the same ballpark.

Cost Per Thousand 120

Cost Per Thousand CPM Ads Emarketing 120

Customer Experience Matrix

APRIL 24, 2015

We went through a bit of the back story: Madison Logic was founded as a B2B media company six years ago. Both businesses grew nicely, but the company found that selling media conflicted with finding partners to gather data. So last November is spun off the data piece as Madison Logic Data,, keeping Madison Logic as the media business.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Customer Experience Matrix

APRIL 11, 2011

Although I don’t recall Vein mentioning it during his actual presentation, he did tell me in a side conversation that his firm purchased JovianData last year in order to expand its ability to work with individual-level data. I’ve skipped some of the subtleties of the Media+1 product. television) is a happy bonus.

Conference 120

Conference Advertising Channels Ad Frequency Ad Exchange 120

Customer Experience Matrix

DECEMBER 18, 2012

I don’t claim any particularly deep insights into the latter: they'll continue to adapt to new media and buying habits, I guess. These would include not just “inbound marketing” through social media and search engine optimization, but also purchasing media such as online and offline advertising.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

MARCH 16, 2012

Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices). Here’s a piece from 2009.)

Salesforce.com 120

Salesforce.com Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

SEPTEMBER 28, 2011

Here are some others, in rough order of industry familiarity: Alterian – extends beyond multi-channel campaign management to include Web content management, Web analytics, and social media monitoring. SmartFocus – purchased by Emailvision in April 2011. Many marketing service providers manage Alterian systems for their clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2013

This includes what the company calls “multistage” attribution, which looks at intermediate touchpoints between an advertisement and the final purchase, and “customer cascade analysis”, which measures the long-term impact of advertisements on brand equity. MMA recently released the latest version of its flagship software, Avista.

Marketing Mix 120

Marketing Mix Work Management Marketing Management Allocation 120

Customer Experience Matrix

JULY 3, 2013

It also includes full Web site management and social media monitoring and posting, but those are natural extensions for sales and marketing. Standard integration with RapLeaf let users add demographic, interest, and purchase data from external sources by matching on email address. The Web site builder is much more robust.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

MARCH 4, 2014

He said the other most common applications are to encourage cross selling within existing client accounts and to reach potential users at firms that have authorized corporate purchases of a product but left the actual buying decisions to individual divisions or departments. But apparently it will happen later than I had expected.

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Customer Experience Matrix

SEPTEMBER 17, 2009

Summary: RightNow has extended its social media footprint by purchasing HiveLive, which lets companies build public and private communities. In keeping with my recent posts about broader utilization of social media, I had a chat earlier this week with on-demand CRM vendor RightNow , who updated me on their recent purchase of HiveLive.

Communities 120

Communities Multi-Channel Cost Advertising Benchmark 120

Customer Experience Matrix

MAY 21, 2015

I do suspect that at least part of the reason for the distinction is internal: the omni-channel products are based on Teradata’s original marketing automation products, Aprimo and Teradata Relationship Manager, while the digital products are based on eCircle email the company purchased in 2012.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

MAY 24, 2016

It was that even information core customer information such as purchases should be referenced rather than copied. Instead, mobile is simply how things work whether the interaction is on the Web, in email, in social media, by text message, or, for the Luddites among us, by voice.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Customer Experience Matrix

JULY 3, 2017

I’m still chewing over the role of “walled garden” vendors including Google, Amazon, and Facebook, and in particular how most observers – especially in the general media – fail to grasp how those firms differ from traditional monopolists. Remember, this isn’t just about selling advertising to reach consumers during the purchase process.

Work Management 68

Work Management Personalization Effectiveness Marketing Management 68

Customer Experience Matrix

FEBRUARY 3, 2010

and behaviors (promotion responses, purchases, customer service interactions, etc.). It can certainly include digital activities such as Web page views and social media comments, so long as these can be linked back to a known individual. Happily, most digital media are inherently interactive, so this is a practical approach.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

Customer Experience Matrix

MAY 11, 2019

And, ironically, social media is still filled with bullying and misinformation – it turns out those have nothing to do with privacy and everything to do with human nature.” They have staff or bots to maintain a social media presence without exposing their own data directly. Everyone has less free time and is poorer. Tim stopped short.

Privacy 195

Privacy Paid Search Agency Privacy Protection Tagging 195

Customer Experience Matrix

AUGUST 22, 2016

special methods to associate personal and business emails, attach leads to accounts, find social media handles, etc. They may resell the data to marketers or use it themselves to support tasks such as account scoring or ad targeting. (To data verification methods (phone call, test for email bounces, compare against other sources, etc.)

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

MAY 24, 2014

Since then, Acxiom purchased online/offline identity matching vendor LiveRamp and SAP bought behavioral targeting vendor SeeWhy , tag management vendor Tealium announced connectors to several email platforms, and the Phillies lost nine of 14 baseball games.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Customer Experience Matrix

DECEMBER 1, 2014

What Radius does will sound broadly familiar to loyal readers of this blog: it scans social media, Web pages, government records, and other online sources to build a list of more than 20 million U.S. This latest vision was appealing enough to attract $54.7 million in funding in September , bringing the announced total to over $80 million.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

AUGUST 12, 2010

The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects. A marketing automation system is a highly considered purchase.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

AUGUST 8, 2015

A smaller portion comes from other behaviors such as downloads, email clicks, or social media posts. There’s also an issue of freshness: intent can change rapidly, either because someone already made their purchase or because their interests have shifted. How is it sold? There are two primary formats. How complete is it?

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Customer Experience Matrix

NOVEMBER 21, 2014

The system usually stores emails sent, Web pages visited, purchases, content read, and mobile interactions. It currently has about 400 clients, mostly in ecommerce and media. Prebuilt integrations are available for Magento ecommerce and WordPress, with Hybris and Demandware scheduled to be added. pricing and company background.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120