Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. The post Google Search Ads 360 gains retail media capabilities appeared first on MarTech. Get MarTech!

Paid Search Agency 97

Paid Search Agency Google Ads Media 97

Martech

JANUARY 13, 2022

CreatorIQ, the customer intelligence cloud that serves clients like H&M, Disney and CVS, has announced that it has become an official TikTok marketing partner. Even just among social media platforms, it’s not one-side-fits-all when it comes to campaigns.

Work Management 101

Work Management Marketing Management Demographics Social Media 101

Martech

MARCH 13, 2024

This managed service solution aims to help retail media networks prove the effectiveness of ads on Meta platforms in driving sales both online and in-store. The post Meta announces major updates to Advantage+ and Shopping Ads appeared first on MarTech. Coming soon. Why we care. Get MarTech! In your inbox.

Ads 69

Ads Mobile Advertising Marketing Management Tagging 69

FMG Suite

MARCH 7, 2024

March 7, 2024 – Idea Decanter , a video marketing agency that helps financial advisors write, record, produce, and market unique, custom-created videos, today announced a partnership with FMG to bring custom videos to the website platform. The post Idea Decanter Announces Strategic Partnership with FMG appeared first on FMG.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Impressions 52

Webbiquity

MARCH 19, 2020

The updates are helpful for those who want to track virus cases without media noise or who want to stay informed about what is going on around them in real time. The post Get Real-Time COVID-19 Case Number Updates by Text (Public Service Announcement) appeared first on B2B Marketing Blog | Webbiquity.

Service 230

Service Paid Search Agency Marketing Report Planning 230

Martech

APRIL 19, 2022

Today, Roku announced a clean room that allows advertisers on the streaming platform to find and target CTV viewers they already have a relationship with through other channels. The clean room in the Roku platform is built on top of Snowflake’s Media Data Cloud technologies. A clean room is a type of privacy-enhancing technology (PET).

Campaigns 102

Campaigns Advertising Agencies Paid Search Agency Privacy 102

Martech

FEBRUARY 25, 2022

These shows are not exclusive to the professional social media network — they can also be listened to on other podcast platforms, like Apple Podcasts and Spotify. The post LinkedIn announces a new podcast network appeared first on MarTech. Additional reporting by Kim Davis.

Linkedin 111

Linkedin Network Marketing Newsletter Hubspot 111

Martech

MAY 10, 2022

This was the leading announcement from SAS’s marketing and advertising solutions group at a virtual media briefing today. SAS also announced enhancements to its cloud-based analytics platform and a number of new partnerships. The post SAS announces AVOD ad management platform appeared first on MarTech. Let us know!

Marketing Management 89

Marketing Management Paid Search Agency Ads Broadcasting 89

Search Engine Journal

MAY 12, 2023

Explore new AI tools announced by Meta that have the potential to help advertisers boost ad performance and streamline ad processes. The post Meta Announces AI-Powered Tools To Streamline Ad Processes appeared first on Search Engine Journal.

Process 108

Process Ads Tools Advertisements 108

Martech

APRIL 4, 2022

MiQ, a programmatic media partner for brands and agencies, has announced a set of capabilities to support advertising performance in a post-third-party cookie environment. The post MiQ announces post-cookie programmatic package appeared first on MarTech. Identity Spine. There has to be a winning number there, right?

Advertising Agencies 93

Advertising Agencies Paid Search Agency Domain Privacy 93

Martech

MAY 3, 2022

Precision marketing provider Integrate has announces new capabilities for Precision Social and Cross-Channel Insights within its Demand Acceleration Platform. The announcement came at the Forrester B2B Summit in Austin, Texas. The post Integrate announces Social and Cross-Channel Insights appeared first on MarTech.

Advertising Channels 88

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 88

Martech

JULY 11, 2023

Basis Technologies, the automated digital advertising platform and provider of workflow automation and business intelligence software, has announced integrations with Vistar Media and Place Exchange to enhance its DOOH advertising capabilities. Basis and Vistar Media. Get MarTech! In your inbox.

Advertisements 76

Advertisements Advertising Automation Advertising Channels 76

Search Engine Journal

FEBRUARY 28, 2023

The post TikTok Announces Sounds For Business appeared first on Search Engine Journal. Learn more about Sounds for Businesses from TikTok, which allows businesses to choose commercially licensed audio for their marketing and ad content.

Business 99

Business Search Marketing Ads Content 99

Search Engine Journal

MARCH 29, 2023

The post Google Announces The Ads Transparency Center And 2022 Ads Safety Report appeared first on Search Engine Journal. Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. Learn more about how advertisers can benefit from both.

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Transparency Ads Google Advertisements 135

Sprout Social

NOVEMBER 2, 2021

Today, Sprout Social , an industry-leading provider of cloud-based social media management software, announced it will be bringing WhatsApp messaging into its product suite. Headquartered in Chicago, Sprout operates across major social media networks, including Twitter, Facebook, Instagram, Pinterest, YouTube and LinkedIn.

Paid Search Agency 105

Paid Search Agency Business API Social Media 105

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. Is it important?

Social Media 80

Social Media Media B2B Advertising Agencies 80

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

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Social Media Trends Media B2B 117

Martech

AUGUST 23, 2022

Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape. A month before Netflix’s announcement, Disney also telegraphed similar ad-supported intentions for its Disney+ offering. How ad-supported streaming affects media planners.

Paid Search Agency 97

Paid Search Agency Ads Advertising Agencies Planning 97

Valasys

JANUARY 25, 2024

Are you launching a new product or making a big announcement for your company? So, if you want to make a splash with your product launch or corporate announcement, keep reading to learn about some top video marketing strategies that will help you achieve your goals. Then you need to incorporate video marketing into your strategy!

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. Here are three key reasons you need to put social media into your firm’s marketing strategy: 1.

Social Media 62

Social Media Work Management Marketing Management Media 62

ClearVoice

FEBRUARY 28, 2022

Recent social media updates you’ll want to know. Linkedin announced $500K in grants for Black entrepreneurs. LinkedIn recently announced its pledge to provide $500,000 in grants to Black entrepreneurs on the platform within its Black History Month initiatives. Don’t worry!

Social Media 52

Social Media Linkedin Media Ideal Customer Profiles 52

ClearVoice

MARCH 31, 2021

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Need to get connected with all the latest updates in social media? Social media updates for Clubhouse.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories? What platforms offer social media stories?

Social Media 137

Social Media Media Curation Twitter 137

Marketing Insider Group

MARCH 18, 2021

based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. Determine a Target Audience.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Litmus

OCTOBER 20, 2020

A few weeks prior to AMP Fest, Outlook.com quietly announced it was ending its developer preview of AMP for Email—a move more than a few of us took as a nail in the coffin for AMP. In the announcement video above, John was joined by Nirmal Thangaraj from Verizon Media. support AMP-powered features.

Paid Search Agency 112

Paid Search Agency Work Management Mobile Marketing Interactive Marketing 112

Search Engine Journal

MARCH 6, 2023

Mark Zuckerberg announces a new top-level product group to turbocharge the Meta platform with generative AI experiences. The post Meta Announces New Top-Level Product Group For Generative AI appeared first on Search Engine Journal.

Product 94

Product Generation Social Media Facebook 94

Martech

JANUARY 5, 2022

Electronics retailer Best Buy has announced Best Buy Ads, a new in-house media company that will use its trove of first-party data to sell ads from other brands and serve them to customers through search, video, display, social media and store advertising.

Buy 91

Buy Paid Search Agency Ads Best Practices 91

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. ‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month.

Social Media 170

Social Media Media Viral Marketing Class 170

Albacross

NOVEMBER 13, 2023

Stockholm, Sweden – 13.11.2023 – Albacross , Europe’s leading provider of account-based marketing (ABM) and buying intent data solutions, is thrilled to announce a landmark partnership with Bombora, the globally recognized leader in offering intent data for B2B sales and marketing.

Bombora 105

Bombora Account Based Marketing Buyer Intent Intent Data 105

FMG Suite

MARCH 7, 2023

March 7, 2023 – FMG Suite, a SaaS company specializing in marketing software and services for financial advisors, today announced the launch of a new AI-powered content personalization engine for social media content. SAN DIEGO, Calif.,

Social Media 52

Social Media Marketing Automation Services Ideal Customer Profiles Practices 52

Search Engine Journal

NOVEMBER 13, 2022

Meta announced a new way to place ads by using the 'Instagram Explore home' ads placement option through the Instagram Marketing API. The post Meta Announces Instagram Explore Home Ads Placement Via Marketing API appeared first on Search Engine Journal.

API 97

API Ads Search Marketing Marketing 97

Sprout Social

JUNE 28, 2021

Social media has always had an incredible influence over purchase decisions. To be clear, social commerce—the buying and selling of goods or services directly within a social media platform—isn’t just a pandemic-era trend. You’re missing out on a highly engaged audience if you’re not selling on social media.

Marketing Management 110

Marketing Management Facebook Social Media Buyer's Journey 110

Martech

APRIL 5, 2022

The proliferation of technologies and media channels requires new ways to verify campaigns and analyze their performance. The post IAS announces reporting enhancements to provide a unified view of global campaigns appeared first on MarTech. It isn’t enough to know content ran somewhere.

Campaigns 100

Campaigns Validation Distribution Newsletter 100

Biznology

APRIL 22, 2021

One of the many challenges facing any media outlet is keeping up with the constantly changing media landscape in the United States. Broadcasters, or as they’re called now, legacy media, have had a tough time, in general, trying to stay ahead of the trends. The post Keeping up with Media Trends appeared first on Biznology.

Trends 104

Trends Media Broadcasting Television marketing 104

Valasys

MAY 18, 2022

announced their innate autonomous support platform for B2B eCommerce customer support. Announces Autonomous Support for B2B eCommerce appeared first on Valasys Media. On the 18th of May, 2022, Quark.ai Share This Post Shares. The post Quark.ai

eCommerce 52

eCommerce B2B Media 52

Oktopost

MARCH 29, 2023

Here at Oktopost, we’re thrilled to announce the launch of our new certifications designed to help B2B companies and their employees become proficient in social media marketing and drive measurable business results through the Oktopost platform. It’s about driving measurable results for your business.

Social Media 118

Social Media Media Analysis B2B Sales 118

Valasys

AUGUST 15, 2021

On the 9th of August 2021, Hootsuite, a social media management provider, announced the acquisition of Heyday, a Montreal-based conversational AI platform, in a deal anticipated to be worth $48 million. The post Hootsuite Announces the Acquisition of Heyday appeared first on Valasys Media. Share This Post Shares.

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Acquisitions Social Media Media Conversion 52