Cadence—Multi-touch, Multi-media, Multi-cycle Marketing Multiplies Results
ViewPoint
NOVEMBER 13, 2017
Touches are a combination of dials, voicemails, emails and in some cases direct mail (multiple media). You should experiment with touch cycles and media mix for your solution or service. However, persistence and a mix of media pay off. To reduce sales lead generation cost, you need to optimize the value of each prospect.
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