Trending Sources

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. The commitment is staggering.).

This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media

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In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. Content Marketing Examples Industry News and Trends Paid Advertising PNR YouTubelink]. 3.

The Do’s and Don’ts of YouTube Marketing

Modern B2B Marketing

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, YouTube Channel Do’s. Your YouTube channel is a part of your online brand identity.

Vidyard Gains Momentum Among Marketo Users

Vidyard

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. KITCHENER, Ontario – December 2, 2015 –  Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. Vidyard is a highly engaged LaunchPoint partner, and we’re thrilled to see so many Marketo customers utilizing their solutions.”. About Marketo. Gainsight. Insight. ” Taulia. About Vidyard.

What Does B2B Social Media Success Look Like?

Webbiquity

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Video / YouTube. Social Media Marketing b2b social media success blogging Marketo social media case studies social media marketing tactics social media metrics TopRank Twitter video YouTubeObjectives. Expanded social media following (e.g.,

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. ” True, and important, which is why this year’s #Nifty50 is focused on the technology field.

The Best Ways to Add Subscribers to YouTube

Modern B2B Marketing

by Katie Byrnes So you’ve created some pretty cool videos and uploaded them to your YouTube channel, naturally. Relax, we’ve found a few ways to add subscribers and increase YouTube viewership. This is a good way to re-engage your audience and direct them back to your YouTube channel. Now wait for it, wait for it…what? Still no views? Add a human aspect.

Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed!

Writtent

Powerful Ways to Market with YouTube for Small Businesses. YouTube is a global network with billion visitors monthly. So how do you start with your company’s YouTube account? YouTube also gives you a valuable opportunity to syndicate other videos that your customers might be interested in with your blog. 37 Mind Blowing Secrets About Guest Blog Posts.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. ” True, and important, which is why this year’s #Nifty50 is focused on the technology field.

21 Tips & Other Impressions from the Marketo User Summit

The Point

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. I’m just not sure the rest of us are quite there yet. It’s all heady stuff. Email?

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history.  In fact, this month the Volkswagon Darth Vader ad attracted 20% of the record-breaking viewership for the entire SuperBowl XLV in just 36 hours.

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How To Boost Conversions With Personalized Remarketing

Modern B2B Marketing

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s  Real-Time Personalization and Google’s  Remarketing can help accomplish these tasks. The user skips those and goes right to the shoe section, browses a bit, and then leaves to go watch a YouTube video.

Navigating the Global Digital Ad Landscape [Infographic]

Modern B2B Marketing

At Marketo, we’ve stretched our wings into a number of new countries recently , and we’ve worked to navigate these new landscapes with a true understanding of our global audience. If your’re marketing on social , you’ll want to know which countries use social channels like Facebook and YouTube the most. Digital Marketing Infographic

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What’s New in Social? Video Takes Center Stage

Modern B2B Marketing

YouTube Jumps on the Mobile Live Streaming Bandwagon. YouTube recently rolled out a mobile live streaming feature on their app which allows you to broadcast live footage and chat with your audience, similar to other social platforms like Periscope and Facebook Live. . Video Takes Center Stage appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketo Book Club: Sales 2.0

Modern B2B Marketing

In case you haven’t had the chance to check out Marketo’s B2B Sales and Marketing Book Club , we’ve decided to showcase one book every week. Check out Marketo’s YouTube page to see Anneke speak on how to get started with Sales 2.0. Marketo Book Club: Sales 2.0 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

This Week in Content Marketing: The Future of Television Advertising Is Native

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We then turn our attention to new research from Google that “proves” advertisers should spend a lot more on YouTube ads, and we praise NBC’s decision to incorporate sponsored content into its popular Saturday Night Live TV show. Marketo : No matter what rumors you’ve heard – email is not dead! Rants include two beat downs on questionable native advertising practices.

This Week in Content Marketing: Advertising and Content Marketing Are Different?

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We also agree that YouTube’s move to offer streaming TV channels could make it a formidable competitor to Netflix and Amazon. YouTube said to plan ‘Unplugged’ online TV service for 2017 (20:30): YouTube is working on a paid subscription service called Unplugged that will offer customers a bundle of cable TV channels streamed over the Internet. This week’s show. teens.

How We Created Our First B2B Virtual Reality Video Case Study

bizible

We recorded a 360/VR case study video with our partner Perkuto at Marketo Summit. Then on your phone, open this link to our VR case study on Youtube , and click the Cardboard icon, which looks like this: You’ll be prompted to place your camera in the Cardboard viewer and then watch away. It also has the benefit of being YouTube 360 ready. We love creating new things.

5 Ways to Make Your Social Media Marketing Rock

Modern B2B Marketing

Do they spend their time streaming on Spotify, or are they searching for videos on YouTube or with Twitter’s new #nowplaying hashtag? At Marketo, we not only aim to create valuable content for our customers, but we focus on educating first, and selling second. Author: Lisa Marcyes Have you ever looked around during a rock concert? It may have seemed like utter madness. Be real.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Think about it: while YouTube isn’t the only video sharing platform available, it’s arguably one of the most popular, and according to YouTube’s statistics , the channel  has over a billion users –almost a third of all people on the Internet–and  reaches more 18 to 34-year-olds than any cable network in the U.S. . That’s a lot of competition for vloggers. Treatment.

[Infographic] Blockbuster Marketing: Lessons from Hollywood’s Mega-Earners

Modern B2B Marketing

From YouTube Ads, to fast-food toys, to cereal, to the traditional movie billboard—as an observer, you’ll see blockbuster promotions almost anywhere. Author: Ellen Gomes Are you one of the millions of people that flocked to a cool theater on a hot summer day to see Jurassic World? So how does Hollywood generate the buzz needed to get people into the theater? Promote and Partner.

The 15 Best Content Marketing Videos Of 2015

B2B Marketing Insider

In a landscape where YouTube already boasts 1 billion monthly unique visitors , these two stats alone should be enough for serious marketers to consider a content marketing video strategy. Jay Baer of Convince & Convert frequently posts up short videos for marketers under # JayToday on his YouTube page. We’ve got news for you, content marketers: video isn’t going anywhere.

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Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product.

6 Lead Generation Tips from 6 Really Really Smart Human Beings

Modern B2B Marketing

Try watching it directly on YouTube. Lead Generation Tips from 6 Really Really Smart Human Beings was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: DJ Waldow As you probably know, we recently launched The Definitive Guide to Lead Generation , our newest and ninth Definitive Guide. That’s right — our ninth. Wow, right?

Video Marketing How-To: Scoring Leads With Video

Vidyard

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. The most basic lead scoring mechanism is tracking a video view – if you’re using YouTube you can generally set rules around when a viewer has clicked play, but you may not get data more granular than this. Hello, and welcome to another episode of Video Marketing How-To! This week I want to talk a bit about how you can score your leads with video marketing data.

Video Marketing of the Future: How GoPro Ups Your Marketing Game

Modern B2B Marketing

million YouTube views in its first two days. The GoPro YouTube channel connects users with an authentic, emotional experience, which is the same sentiment the real estate office drone captured in his video. He strapped a GoPro camera to his body and recorded his mundane workplace activities for an entire day. GoPro had started a trend. The Public Effect. Be a hero”. GoPro and Hiring.

Top Internet strategy, marketing and technology links for the week of April 6, 2013

Sazbean

Marketo) 11 Blog & Social Content Marketing Tools I Use (Almost) Every Day  (Top Rank Blog) Marketing vs. Inertia: How to Make Sure Marketing Wins  (eConsultancy). News & Notes

10 New Examples of Marketing So Useful, You’d Pay For It

Modern B2B Marketing

To watch this video on YouTube, click here. 6. UTECH  (a university in Lima, Peru, which is the second largest desert capital in the world) created a billboard that makes water “out of thin air” The billboard captures air humidity and turns it into potable drinking water.  To watch this video on YouTube, click here. 7. Lowe’s Fix in Six. IKEA Moving Day. Genius!

3 Pieces of Social Media Real Estate You Shouldn’t Overlook

Modern B2B Marketing

Twitter, Slideshare, and YouTube allow you to customize your profile’s backgrounds and headers — two more way to get your message across at no cost. Pieces of Social Media Real Estate You Shouldn’t Overlook was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Read some more ideas for creative cover photos here.). Social Media

Great Minds & A Great Time: Insider Summit 2013 Recap

Sales Intelligence View

We were also honored to have some great minds in CRM intelligence speak at the event, including Matt Dixon, who gave a keynote on his new book, The Challenger Sale, and Jason Miller of Marketo, whose popular session on “Incorporating Social Intelligence into Your Lead Generation Process ” was much talked (and tweeted) about. You can also watch and share our highlights reel on YouTube.

What’s the Value of a Google Hangout for Marketers?

Modern B2B Marketing

Author: Jason Miller On June 5 Marketo kicks off Season 2 of the Marketing Happy Hour with Youtility Author Jay Baer. Marketo has hosted 4 Hangout On Air’s over a period of two months. The Hangout recording syncs to Youtube and can then be embedded back into Google+, a blog or even a landing page. Marketo has hosted four Hangouts that we call the Marketing Happy Hour.

6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

Modern B2B Marketing

YouTube users are already used to seeing pre-,mid-, and post-roll ads so the experience is pretty conventional.  In most of these cases, the ad can only be skipped after the user watches at least a few seconds, and in some cases they can’t be skipped at all. Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up.

From MQLs to ABM: Why We’ve Embraced Account-Based Marketing and What We’ve Learned

Vidyard

So if we want to run a campaign targeting individuals at any account in our database in the manufacturing industry with more than 5000 employees that uses Marketo as their marketing automation system, we can do that. Hello, my name is Tyler. [ Hi Tyler! ]. And I’m an Account-Based Marketer. It all started about 4 years ago when my marketing team discovered a new street drug known as MQL. It was a powerful drug with an addictive high and a fiery rush of adrenaline. could be heard throughout the office day and night. Not ourselves, but our sales team. “We don’t need more MQLs!” they cried.

Cards Against Marketing Madness!

Modern B2B Marketing

Watch the video on YouTube here. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones If you’re a seasoned marketer, you might not remember a time when “tactical deliverables” or “demand generation” were meaningless terms. And in our opinion, marketing-speak can also be a lot of fun. Intrigued? Win a Boxed Deck. How to Play.

More Eyes on Your Video – How and Where to Share

Modern B2B Marketing

YouTube videos show in the footer of emails opened in Gmail, but both Gmail and Outlook block streaming for most embedded players. YouTube and Vidyard players can be played in-line from Twitter, Facebook, and LinkedIn, meaning your followers won’t have to leave their social stream to consume your content and are thereby more likely to view it in the first place. Have fun.

Inspiration in the Nation! Live From The Marketing Nation Summit Day 2

Modern B2B Marketing

As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. The morning keynote, kicked off by Marketo’s CMO Sanjay Dholakia, went into more detail about what engagement marketing is and what it means for the marketing nation. Demographics are simply not enough.

5 Steps for a Most Excellent Google Hangout

Modern B2B Marketing

When setting up your event make sure you check the “On Air Event” so that you can both stream the live recording and record it to YouTube. Download the YouTube recording from your personal account, edit whatever is necessary, then re-upload it to your company’s YouTube account and drop the link back into the Google event. Set up a Google Event. Sounds simple right? Wrong.

How to Win at B2B Video Marketing

Modern B2B Marketing

Distribution : YouTube, social networks, video ad networks. If you’re relying on YouTube or other third-party platforms, you simply won’t be able to access the most powerful analytics. How to Win at B2B Video Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Align Video Marketing with Your Funnel. Think : Entertain & Entice.

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The New Brand Building in the Era of Engagement

Modern B2B Marketing

Marketers themselves recognize the power of technology to impact their success in the future—as demonstrated in the results from the recent survey conducted by the Economic Intelligence Unit on behalf of Marketo: More than 80% of marketers will rely on technology to engage customers in conversations and build advocacy and trust with customers. Storytelling Is Timeless. What do you think?

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“How can we create a lot of great marketing content, really fast?”

Fearless Competitor

This software firm and  Marketo  customer had very little content and almost all of it was late-stage product brochures. video clip posted to YouTube. The project ended and Marketo went hungry. Happy Father’s Day. If I had a dollar every time a prospect said that, I’d be a rich man indeed. Content is the fuel of marketing automation. Mike Volpe. What do you think?

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