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9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She’s a rock star on Twitter and also speaks French.

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

We match the proportional usage of nouns in your content against an aggregate of what an influencer has posted on Twitter over the past 12 months to return the most relevant influencers. Top 100 B2B Marketing Twitter Influencers. Twitter Handle. marketo. Marketo.

Engagement is Everywhere: Marketo’s Spring 2015 Product Release

Modern B2B Marketing

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. When you pair powerful technology and insights from Marketo with ad tech, marketing magic happens.

B2B Marketing Trends for 2016

and Twitter followers. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.

Top online marketers on Twitter

Biznology

We all love lists so I thought I would collect the top online marketers on Twitter. Here you go: Top 248 Online Marketers on Twitter. marketoMarketo. The post Top online marketers on Twitter appeared first on Biznology.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Marketo – Marketo.com – Marketing software.

Vidyard Gains Momentum Among Marketo Users

Vidyard

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. KITCHENER, Ontario – December 2, 2015 – Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. Customer accomplishments as a result of the Vidyard-Marketo integration include: Altium. About Marketo.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She’s a rock star on Twitter and also speaks French.

B2B Marketing Trends for 2016

and Twitter followers. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.

5 Ways to Respond to Twitter Killing Off Lead Generation Ads

Modern B2B Marketing

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. ” What’s a digital marketer to do without Twitter ads?

23 Account-Based Marketing Leaders to Follow on Twitter

bizible

To stay up to date on all the hottest ABM news, follow these 23 account-based marketing leaders on Twitter who prove there’s more to marketing than being really, really ridiculously good looking. He previously co-founded Marketo.

12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. Twitter Favorite Spam. The Dirty Dozen: Twitter’s B2B Marketing Spammers. Their website lists Marketo, Webtrends, Citrix and Rackspace as clients.

Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition

Modern B2B Marketing

The concept of engagement marketing resonated with the audience based on the reaction we saw on Twitter and the lively Q&A following the keynote.

B2B Marketing Trends for 2016

and Twitter followers. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. Brian tops most CMO and Twitter lists, and is super-smart and well-connected.

Vidyard Wins 2016 Marketo Revvie Award

Vidyard

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. KITCHENER, Ontario – May 11, 2016 – Vidyard , the video intelligence platform for business, today announced it was named the winner in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. About Marketo Revvie Awards.

4 Steps to Running a Successful Twitter Chat

Modern B2B Marketing

Author: Shanna Cook So you want to run a Twitter Chat—awesome! Before you jump in and get started, let’s dig into this question: what is a twitter chat, really? Twitter chats are a scheduled gathering of people online to discuss a topic—really it could be anything.

Do Lead Nurturing Campaigns Always Need an Offer?

The Point

Over at Marketo, Jon Miller wrote a fascinating post recently on “ The 4-1-1 Rule for Lead Nurturing ” in which he posits (and here I’m paraphrasing) that lead nurturing campaigns don’t always need to feature the latest white paper, Webinar, or video, and that these kinds of offers or promotions are best interspersed with what Jon refers to as “educational or entertaining content.”. If you want to share links, well: that’s what Twitter, Facebook, Google+, Pinterest et al are for.

It’s Time for B2B Companies to Update their Twitter Profiles

Social Media B2B

Twitter has rolled out new profile pages for everyone , but B2B companies have to log in to your account and accept the new profile. Thanks, Twitter. How big is the new Twitter image? What else has changed about Twitter profiles? Marketo. Marketo.

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. Twitter had only launched at Odeo a month prior and didn’t become its own company until April 2007.

Optimizing Twitter for Lead Generation

Modern B2B Marketing

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. Twitter happens to be one of our most effective prospecting channels.

4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them

Modern B2B Marketing

Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel.

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The 2012 Marketo User Summit [Infographic]

Modern B2B Marketing

by Jason Miller The 3rd annual Marketo Summit kicks off next week here in San Francisco, and we are so excited for this year’s lineup. You can follow the Marketo Summit on Twitter using the hashtag #mus12 and be sure to stay tuned to our blog for live updates starting on Wednesday.

Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing

Modern B2B Marketing

Author: Elaine Ip Last week, a little bird told us that Twitter is considering increasing their 140 character limit count to 10,000 characters, and then the news spread like wildfire across (you guessed it) social media. And Twitter? Wouldn’t Twitter just be another Facebook?

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What Twitter Can Teach us About Marketing Automation Users

Modern B2B Marketing

Recently, RingLead and Stat Social partnered up to take a close look at how marketing automation users engage on Twitter. To get that deep lookinsight we checked out the Twitter followers of the top 10 marketing automation companies (including Marketo).

Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. About Marketo Revvie Awards.

Marketo TV Discusses Social Selling with InsideView

Sales Intelligence View

During Dreamforce, Marketo the revenue performance management company hosted a “Marketo TV&# session where they met with dozens of people to discuss marketing automation, social media and Salesforce. facebook google Inbound Marketing insideview marketo sales productivity salesforce.com social selling twitter

What Does B2B Social Media Success Look Like?

Webbiquity

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. number of blog subscribers, Twitter followers, Facebook fans). Twitter (used by more than 40% of B2B marketers , and that figure continues to grow).

Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters

Modern B2B Marketing

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog.

Top 10 B2B Companies on Twitter [March 2011]

Social Media B2B

Earlier this year we established a set of criteria to rank B2B company Twitter accounts. When ranked against the other B2B company Twitter accounts, @MarketingProfs comes out on top. The biggest gain is by Hubspot, which went from 40,000 to 100,000 followers using Twitter’s advertising program of Promoted Accounts. SocialMediaB2B.com Top B2B Companies on Twitter. Marketo ( @Marketo ).

6 Cringeworthy Marketing Technology Failures

Digital B2B Marketing

On Facebook and across their site, Marketo believes I am actually Lauren, one of my colleagues. Now Lauren looks far more engaged with Marketo’s content than she actually is, breaking their lead scoring and causing them to recommend content to Lauren based on my content preferences.

10 Tips For Twitter Success From A B2B Twitterer Of The Year

B2B Marketing Insider

On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet&# category. So I really owe this award to all my Twitter friends.

What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat

Modern B2B Marketing

James hosted a Q&A on the social media channel Twitter as a way to engage diehard followers of the widely popular Fifty Shades of Grey story and pique their interest in the most recent book to be published in the series, Grey. Author: Sesame Mish Can you say #awkward?!

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How to Build a Better Lead Form

Contently

” In 2011, Marketo conducted a study on different lead forms and found that shorter forms of five fields outperform longer forms of seven or nine fields. ROI Email lead form lead generation Marketo

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6 Tips for Effective Marketing with Twitter Lead Generation Cards

Modern B2B Marketing

Author: Dennis Bronnikov Looking for an easy way to capture lead information on Twitter? The Twitter Gods listened to marketers and added their “ Lead Generation Card ” to their suite of Twitter Cards. Twitter Username.

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B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

Marketo is considered a leader in the lead management / marketing automation industry. How can search engine marketers leverage the functionality of Marketo specifically? Marketo is a powerful addition to any search engine marketing campaign. Follow Jon on Twitter: @jonmiller.

Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective

Modern B2B Marketing

As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. by Jason Miller 2012 has been a fantastic year for marketers.

How to Make a Splash With Twitter At Your Next Big Event

Modern B2B Marketing

At Marketo, one of our favorite social media tools for events is Twitter, which is extremely powerful for not only marketing and promoting your events, but also engaging and connecting with your attendees in real time. Build Twitter Lists.