Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

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Smashmouth Marketing

AUGUST 6, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. I noticed you use Twitter frequently and have an active blog. Tags: lead nurturing interviews blogs socialmedia marketing marketo sales2.0

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Lead Nurturing Marketo B2B Thought Leadership Leads 100

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature.

Lead Generation 48

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. Many of your buyers are talking about hot topics in your space on Twitter.

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Smashmouth Marketing

AUGUST 5, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. I noticed you use Twitter frequently and have an active blog. Questions discussed: What is B2B appointment setting ? And why is it important to marketers?

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Lead Nurturing Marketo B2B Thought Leadership Leads 100

Adobe Experience Cloud Blog

AUGUST 10, 2017

People like to be heard and want to know that their thoughts and opinions matter. When looking at interactions with your audience on Twitter, it is more important to care about the quality of the engagement rather than the quantity especially since the different types of engagement do different things for your business. Final Thoughts.

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Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). You can follow John on Twitter @jwatton. . In the age of Twitter and Facebook, it's easy to let the channel be the answer.

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B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

KoMarketing Associates

AUGUST 23, 2016

With that said, finding news way to engage your audience on LinkedIn can help produce some really great results like increasing lead gen, building thought leadership, strengthening brand awareness, and making valuable industry connections. Final Thoughts. Unique Updates, Tailored to Your Audience.

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Linkedin Enterprise Management Work Management Examples 120

Adobe Experience Cloud Blog

AUGUST 11, 2017

Content curation provides a direct path to thought leadership for brands and individuals. I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. Content Curation Best Practices.

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Adobe Experience Cloud Blog

MAY 30, 2018

I asked Lynnie Lucas, our new corporate communications intern at Marketo to write a blog about it. As an avid Twitter user seeking a blue “verified” checkmark, I have been aware of the statue’s notoriety for some time, so when Lori asked me to attend the keynote and write a blog post on it, I jumped at the chance.

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Only B2B

JULY 5, 2023

A study by Marketo shows that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost, highlighting the significance of nurturing in demand generation. Influencer Marketing: Collaborating with industry influencers and thought leaders can significantly impact demand generation efforts.

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Adobe Experience Cloud Blog

APRIL 9, 2009

One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. Here is his interview, part of the B2B Marketing thought leader interview series. You can also follow Jep on Twitter ( @jepc ). LeadSloth on Demand Generation: Smart Tools for Lazy Marketers.

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Thought Leadership Demand Generation Work Management Demand 48

Adobe Experience Cloud Blog

JULY 1, 2015

James hosted a Q&A on the social media channel Twitter as a way to engage diehard followers of the widely popular Fifty Shades of Grey story and pique their interest in the most recent book to be published in the series, Grey. So, don’t be afraid to explore the use of Twitter chats as a part of your marketing strategy.

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Twitter PR Thought Leadership Marketo 48

Adobe Experience Cloud Blog

AUGUST 26, 2015

Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. I myself have had some pretty compelling results with Twitter.

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Twitter Personalization B2B Thought Leadership Planning 48

Adobe Experience Cloud Blog

MAY 24, 2019

But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? Twitter cards: With Twitter cards, you can stand out from text-only tweets in your followers’ feeds by using compelling graphics. Here are a few ideas. Your brand’s got a friend in Facebook.

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Adobe Experience Cloud Blog

NOVEMBER 11, 2013

Twitter had its IPO last week, so it’s safe to say the social media giant is here to stay. As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen.

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Lead Gen Twitter Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. He’s always on Twitter sharing what’s new and trending. I’ve got some thoughts – https://t.co/VUd3N9H84y.

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B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

JUNE 21, 2016

On some teams, sales uses Twitter to search for buzzwords and chat with potential leads. How can you track a conversation on Twitter all the way through to a closed-won deal? If you’re using Marketo, you’ll need to configure an easy, out-of-the box integration with your CRM and SRP. Details in our LaunchPoint ecosystem.).

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Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. But was this ever really a good measure to begin with? Update your web design.

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Twitter API Thought Leadership Marketo 48

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

This, in turn, can gain the respect of current and future customers through thought leadership. Links can lead to such things as pages on the company’s website, the business’ Facebook or Twitter page, or even another relevant blog. Blogs Can Serve as Effective Customer Service Platforms.

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Adobe Experience Cloud Blog

MAY 24, 2018

We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns. Manager, Demand Generation CoE & Strategy, Marketo. Scott Minor, Online Marketing Program Manager, Marketo. Scott Minor.

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Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. On Twitter, it is easy to quickly compose Tweets and messages aimed at those interested in your company or product.

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Lead Generation Twitter Optimization Lead Scoring 48

Adobe Experience Cloud Blog

APRIL 11, 2018

Facebook, Twitter, Instagram, LinkedIn—these companies don’t owe us anything. I’d love to hear your thoughts on how it has changed your tactics and processes. The post 4 Reasons Your Story Is Your Most Valuable Marketing Asset appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Thought leadership. Leadership development. If you’ve already read one (or more) of the books, we hope you’ll find us on Twitter and share your key takeaways. David Kelly ’s Social Media : Strategies to Mastering Your Brand—Facebook, Instagram, Twitter and Snapchat. MKTG4904: Thought Leadership.

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Adobe Experience Cloud Blog

MARCH 13, 2018

Publications want high-quality thought leadership content submitted by industry experts , not people who have only their own interests at heart. Editors prefer revised, thoughtful content, free from grammatical errors and loose ends. If you want to get on the good side of publication editors, break the rules at your own peril.

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Thought Leadership Guidelines Custom Publishing Rules 134

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. The post Top Tips for Creating a Budget for your Email Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Budget Programs Email Marketing Campaigns Marketing Budget 130

Adobe Experience Cloud Blog

APRIL 13, 2018

For example, your tone will be more professional on LinkedIn than on Twitter. Mint also has a dedicated support account on Twitter and frequently hosts live money chats on Facebook. They frequently post quotes with soothing imagery on Facebook and Twitter. Do you know of a brand using voice and tone effectively?

Social Media 134

Social Media Media Thought Leadership Marketo 134

EMagine B2B Blog

AUGUST 28, 2018

With a successful business background with both small businesses & enterprise organizations and over 20 years of experience in sales & marketing, Rebecca brings extensive digital marketing experience to the leadership team. Stay in touch with me on Twitter: @Lindsey_Hudson1. ” stated Bill Gadless, President of emagine.

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SEO Enterprise Management B2B Thought Leadership PPC 76

Adobe Experience Cloud Blog

MARCH 14, 2017

Live streaming gives you an opportunity to capture the mindshare and become a thought leader in your market niche without a lot of investment in equipment and software. update on Twitter. In this blog, I’ll walk you through five steps to kick off your live video strategy from beginning to end: 1. Content Creation.

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Video Marketing Broadcasting Work Management Marketing Management 129

Adobe Experience Cloud Blog

APRIL 28, 2014

Over the past year, even the text-based Twitter has started to make images a huge part of their interface and user experience. Last summer Twitter introduced lead generation cards , which allow users to respond to marketing calls-to-action without leaving Twitter or filling out forms. Pinned Tweets. Don’t want to receive these?

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Ideal Customer Profiles Profiling Twitter Thought Leadership 48

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. So how can B2B marketers ensure that the budget for social media marketing continues to be supported by leadership? Twitter network analysis tools like Followerwonk and Contaxio. Email, the website, and SEO.

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Social Media Budget Programs Media B2B 120

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Heidi Bullock pops up frequently as a content marketing influencer, namely because of her stellar resume describing a “who’s who” of leadership positions.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Adobe Experience Cloud Blog

OCTOBER 30, 2018

Within Facebook and Twitter, you can adjust for your posts to target the following criteria: gender, relationship, status, education level, age, location, language, interests, and post end date. Emojis are a way to humanize your brand as well as express complex ideas in fewer characters so you can engage more on platforms such as Twitter.

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Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Adobe Experience Cloud Blog

JUNE 19, 2017

So I did what any inconvenienced, disgruntled customer of the modern era would do: I took to Twitter to air my grievances to their corporate account. It’s Possible—Just Listen to Your Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Putting It All Together.

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Touchpoints Budget Programs Churn Rate Word of Mouth 132

Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. In this post, I will share some thoughts on how you can assess the relevancy of intent data by asking three questions. Public data from social media networks, i.e. Twitter.

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Intent Data Lead Ranking Intent Relevance 134

Adobe Experience Cloud Blog

NOVEMBER 17, 2010

As the leading Revenue Performance Management company, Marketo is laser focused on helping its customers become the revenue growth champions of the 21 st Century. Today I share the exciting news that Marketo has received $25M in venture funding, led by Institutional Venture Partners. You know, Marketo is on fire.

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Marketo B2B Thought Leadership Thought Leadership Advertising Agencies 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) To learn more from these great minds, follow our Twitter List, Content Marketing Leaders. Jason Miller is the Global Content Marketing Leader at LinkedIn and author of a best-selling book on social media and content marketing, Welcome to the Funnel.

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