Capstone Insights

JANUARY 17, 2018

a confirmation email after registration for a webcast or event). I then went into marketing automation consulting and was the first consultant certified in both Eloqua and Marketo. Co-Founder and Editor. Twitter LinkedIn. Not all emails count: Not all emails count toward these measurements. Jay Famico.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Vidyard

DECEMBER 2, 2015

“We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Vidyard

DECEMBER 2, 2015

We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard. Vidyard is a highly engaged LaunchPoint partner, and we’re thrilled to see so many Marketo customers utilizing their solutions.”

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Vidyard

DECEMBER 2, 2015

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Optinmonster

JANUARY 14, 2024

Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Optinmonster

JANUARY 14, 2024

Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. Lattice Engines creates its videos and uploads them into Vidyard, which integrates with Marketo to enable them to score leads and create interesting moments that are synched with Salesforce.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

NetLine

AUGUST 2, 2023

Strategy 4: Social Media for B2B Lead Generation Social media platforms, especially LinkedIn and Twitter, play a crucial role in B2B lead generation and are perfect examples of meeting potential buyers on the channels they use. For example, here’s how to integrate your NetLine portal with Marketo. Selecting partners is critical.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Engagio

JUNE 2, 2020

Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. and marketing emails sent from your marketing automation systems (like Marketo, Hubspot, etc). The truth is email isn’t going away any time soon. Bear with me.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. and marketing emails sent from your marketing automation systems (like Marketo, Hubspot, etc). The truth is email isn’t going away any time soon. Bear with me.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. Getting registrations to attend your webinar can be challenging. You’ll need a landing page to drive traffic and convert registrations. How to Keep Your Audience Engaged.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134