KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. Unique Updates, Tailored to Your Audience.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). You can follow John on Twitter @jwatton. . In the age of Twitter and Facebook, it's easy to let the channel be the answer.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Smashmouth Marketing

AUGUST 5, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Questions discussed: What is B2B appointment setting ? I noticed you use Twitter frequently and have an active blog.

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Adobe Experience Cloud Blog

AUGUST 11, 2017

Content curation provides a direct path to thought leadership for brands and individuals. I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. Content Curation Best Practices.

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Curation Tools B2B Thought Leadership Thought Leadership 134

Adobe Experience Cloud Blog

MAY 24, 2019

But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. Lead gen cards: Like Twitter cards, these let you cut through the clutter with visuals.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Adobe Experience Cloud Blog

JUNE 21, 2016

On some teams, sales uses Twitter to search for buzzwords and chat with potential leads. How can you track a conversation on Twitter all the way through to a closed-won deal? Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1. Details in our LaunchPoint ecosystem.).

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. He’s always on Twitter sharing what’s new and trending. Missed the countdown? JnNsHDVRbY. Matt Heinz. Mari Smith.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Thought leadership. Leadership development. If you’ve already read one (or more) of the books, we hope you’ll find us on Twitter and share your key takeaways. Every great B2B company started out as an entrepreneur’s dream. MKTG4904: Thought Leadership. Digital marketing. Engagement.

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B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. B2B marketers are always striving to provide good content in an easily digestible and timely format.

Lead Generation 48

Lead Generation Twitter Optimization Lead Scoring 48

Adobe Experience Cloud Blog

AUGUST 26, 2015

Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. I myself have had some pretty compelling results with Twitter.

Twitter 48

Twitter Personalization B2B Thought Leadership Planning 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) Ardath Albee is a B2B marketing strategist, CEO of Marketing Interactions, conference speaker, and author of Digital Relevance.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Black Friday, named for the day when retailers move out of the red and into the black, promotes spending across the board, from gift shops to restaurants and B2B to B2C organizations. B2B Tips and Tricks. Competition is stiff, but savvy B2B businesses can stand out from the crowd by following this advice: Move Pipeline Up in the Year.

Paid Search Agency 134

Paid Search Agency B2B Thought Leadership Top of Funnel Advertising Agencies 134

EMagine B2B Blog

AUGUST 28, 2018

With a successful business background with both small businesses & enterprise organizations and over 20 years of experience in sales & marketing, Rebecca brings extensive digital marketing experience to the leadership team. Stay in touch with me on Twitter: @Lindsey_Hudson1. ” stated Bill Gadless, President of emagine.

SEO 76

SEO Enterprise Management B2B Thought Leadership PPC 76

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. In this post, I will share some thoughts on how you can assess the relevancy of intent data by asking three questions. Company websites, B2B publishers, business or technology-focused online communities.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry. What is Marketing Automation? Absolutely.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Like all online marketing strategies, social media presents a certain set of challenges, particularly for B2B marketers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. Sometimes it can be hard to articulate the value of what you learned at an event to your leadership upon your return. 5) B2B Marketing Events to Watch in 2015. 1) If you go, be present. Great show.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Heidi Bullock pops up frequently as a content marketing influencer, namely because of her stellar resume describing a “who’s who” of leadership positions.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Adobe Experience Cloud Blog

JULY 13, 2018

Accounts most likely to buy: Intent data, or data sets that consist of people who have demonstrated a strong likelihood to be in-market for a specific product or service category, is becoming widely available across both the B2C and B2B spaces. However, not all intent data is created equal. Artificial Intelligence and Machine Learning.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Ambal's Amusings

JUNE 9, 2010

Blog Illuminating the Future Twitter brittonmanasco. " Companies engaged in a complex sale must link thought leadership to intelligent client discovery. Summary: Companies engaged in a complex sale must increasingly link thought leadership to intelligent client discovery. s Marketing Action for 2010.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

JUNE 9, 2010

Blog Illuminating the Future Twitter brittonmanasco. " Companies engaged in a complex sale must link thought leadership to intelligent client discovery. Summary: Companies engaged in a complex sale must increasingly link thought leadership to intelligent client discovery. s Marketing Action for 2010.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Adobe Experience Cloud Blog

NOVEMBER 17, 2010

As the leading Revenue Performance Management company, Marketo is laser focused on helping its customers become the revenue growth champions of the 21 st Century. Today I share the exciting news that Marketo has received $25M in venture funding, led by Institutional Venture Partners. You know, Marketo is on fire.

Marketo 48

Marketo B2B Thought Leadership Thought Leadership Advertising Agencies 48

Ambal's Amusings

FEBRUARY 18, 2010

" Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. Britton is the producer of the thought leadership marketing blog Illuminating the Future. Blog Illuminating the Future Twitter brittonmanasco.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

MARCH 28, 2017

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing. Pin It to Your Twitter Profile. Not sure this is worth the time?

Promotion 48

Promotion Webinar Metrics Marketing & Strategy B2B Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Adobe Experience Cloud Blog

APRIL 14, 2015

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. Here’s a look at our new products, unveiled today at the Marketo Marketing Nation™ Summit : Marketo Mobile Engagement : With over 7.2

Product 48

Product B2B Thought Leadership Mobile Advertising Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 1, 2019

But most marketers still take a wide-spray approach—like producing content for the entire population of Facebook or Twitter—rather than a precise one. Most B2B databases house thousands of contacts. Instead of them telling their CRM and automation software whom to include in campaigns, the technology will tell marketers whom to target.

Marketing AI 134

Marketing AI Campaigns Marketing Management Word of Mouth 134

Ambal's Amusings

MAY 5, 2010

" Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Blog Modern B2B Marketing Twitter jonmiller2. So don’t just send them to sales: be sure to score them to identify the best ones, and nurture and develop the rest with more great content and thought leadership.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

EveryoneSocial

JUNE 11, 2019

Televerde is a global company that helps B2B organizations accelerate their demand generation and sales pipeline. They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more. And they do this with a very focused mission: to provide education, skills, and jobs to incarcerated women.

B2B Thought Leadership 79

B2B Thought Leadership InsideView Thought Leadership Work Management 79

Ambal's Amusings

MAY 10, 2010

" Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. Blog Modern B2B Marketing Twitter InboundMarketer. Modern B2B Marketing Blog. B2B Lead Generation Blog. Maria Pergolino. Over to you.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Adobe Experience Cloud Blog

MARCH 20, 2015

We’d love to see you play The Game of Nurture —send us your pictures on Twitter with the hashtag #MarketoGuide ! Lead Nurturing b2b' If you’re looking for more on how to think about developing a lead nurture strategy, checkout The Definitive Guide to Lead Nurturing.

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Leads Lead 48

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. Follow Eric.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Adobe Experience Cloud Blog

JANUARY 15, 2020

Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. LinkedIn offers 80% of social media B2B leads , for example. The post Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174