Directive Agency

MAY 29, 2019

“We curate 20 marketing conferences with over 1,000 speakers in total and Garrett consistently engages the crowd with his expertise and surveys in the top 20 percent of speakers.” ” The Digital Summit Series aims to serve as the definitive community for digital marketers across the U.S.

Search Marketing 45

Search Marketing Advertising Agencies Paid Search Agency Curation 45

SnapApp

AUGUST 21, 2014

As much as marketers love a good 15-page white paper, when was the last time you can honestly say you had the time to sit down and read one? Seth encouraged attendees to think outside the box, and try creating a personality quiz , assessment , survey , or interactive white paper to deliver VALUE to your prospects and customers.

Conference 48

Conference Paper Marketo Interactive Marketing 48

Leadspace

OCTOBER 16, 2017

This article was originally posted on the Marketo Blog , and is republished here with permission. It won’t come us any surprise, for example, that a recent survey of senior marketing executives by the Marketing Technology Industry Council revealed that “data management” is the activity marketers hate doing the most. Hear me out.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

The Point

SEPTEMBER 19, 2012

Another option is to send a brief survey as the final communication asking why he/she didn’t buy. Adapted from the white paper: “ Closing the Deal: 7 Tips for Converting More Free Trials to Paying Customers ”.

Telemarketing 100

Telemarketing Marketing Automation Services Lead Nurturing Work Management 100

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. White papers. Surveys, quizzes. Marketo's Modern B2B Marketing. Free content: (Non-gated).

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

TrustRadius Marketing

NOVEMBER 14, 2019

Forms: Survey forms, validation, and scoring are viable based on answers. To optimize future marketing operation, one must consider sentiment analysis for automated responses, smart surveys, and feedback loops, classifications, and recommendations. Landing Pages: Unique Page visits, customized experiences are vital to success.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. By providing their email address, they are considered “known”.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Adobe Experience Cloud Blog

JUNE 23, 2011

Of SEO techniques used by the businesses surveyed: Content creation works best, but takes the most work. The white paper 3 Steps to B2B Marketing Optimization by Lee Odden of TopRank Marketing, Anna Talerico of Ion Interactive , and Maria Pergolino from Marketo is a great place to start.

SEO 48

SEO Studies Marketing & Strategy Lead Scoring 48

Everything Technology Marketing

FEBRUARY 19, 2011

in 2011 - the most dramatic change for any social media metric in the survey. This can be an eBook or a great white paper, for example, that showcases your expertise, solves a specific problem, or fills a critical knowledge gap for your audience. of respondents using this metric in 2010 to 65.7%

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Heinz Marketing

MARCH 21, 2022

The other thing that did stand out to me though, is what you just referred to less than 10% of companies actually have a lead management system in place most are using Salesforce or some form of apex coding or Marketo or some other system to manage their lead flow. It begins there. It starts there.

Work Management 80

Work Management Marketing Management Budget Programs Marketing Budget 80

SnapApp

JUNE 4, 2014

What drives engagement is a compelling piece of interactive content, such as a survey or quiz tied to the event itself, that engages your audience long before the event starts. In order to see how other attendees had voted – and to enter a drawing to win an iPad – users had to complete a lead form embedded in the survey.

Click Rate 48

Click Rate Trigger Marketing Lead Gen Conference 48

Adobe Experience Cloud Blog

MAY 11, 2010

MAAWG : The Messaging Anti-Abuse Working Group offers detailed best practices, consumer surveys and reports. Check out their white paper, Your Reputation Holds the Key to Deliverability. Top 5 Resources for Email Deliverability was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Deliverability 48

Deliverability Resources FAQ Aggregators 48

Adobe Experience Cloud Blog

JULY 25, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials. We are very excited to welcome him. Is your firm doing everything it can to take advantage of this trend?

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Adobe Experience Cloud Blog

MAY 8, 2011

Schaub and Marketo’s SVP of Sales, Bill Binch, conducted a Marketo Revenue Masters webinar called ‘ From No Budget to Signed Deal Using Provocation-based Selling ’. Bill Binch and I answered these questions in the Marketo Revenue Masters webinar about Provocation-based Selling. Thanks for your follow-up questions.

Peer-to-peer 48

Peer-to-peer Budget Programs Marketo B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 6, 2011

Recycle content such as slide shows, videos and podcasts into white papers, blog posts and webinars. Or ask them directly via a survey. For additional tips to content marketing, download the Content Marketing Cheat Sheet from Marketo. Create a character connection. .&# Rather, ask this question.

Content Marketing 48

Content Marketing Storytelling Content Marketo 48

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. A recent survey from the Marketing Sherpa found that marketing to a lengthening sales cycle is a growing concern and the third-most-pressing challenge for B2B marketers today.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

Adobe Experience Cloud Blog

MAY 25, 2010

Surveys of CMOs and other executives have repeatedly proven that marketers need to measure and demonstrate marketing ROI and the impact marketing programs have on revenue. Forrester’s Q1 2007 B2B Marketing Measurement Online Survey.). was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

CMO 48

CMO Forecasting Budget Programs ROI 48

Adobe Experience Cloud Blog

MAY 11, 2011

Are you leveraging white papers and webinars? To tap into this segment of grumpy customers, try creating quarterly or annual surveys to give them a chance to tell you what they would like to see in the future. Think about all the messaging tools at your disposal. Have you integrated repurposed video from company archives?

Lead Generation 48

Lead Generation Generation Leads Lead 48

Adobe Experience Cloud Blog

MAY 30, 2010

In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. Use content – whether in a blog, in an e-newsletter, through a white-paper or via social networking channels – to educate customers rather than offering a sales pitch. 1 marketing initiative for 2010.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? Here’s a great video marketing hack from Marketo. If yes, you can use them as a marketing hack to generate qualified leads.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

NuSpark Consulting

OCTOBER 28, 2018

Responses to a DemandGen survey showed 75% of executives relied on content to discover solutions, and 64% indicated content had an impact on their purchase decision. Content can include blog posts, eBooks, downloadable white papers, video footage, infographics, and email newsletters, among others.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Work Management Marketing Management 147

SmartBug Media

FEBRUARY 17, 2020

You trade your email for a white paper or to sign up for a mailing list, and just above the “agree” button is a little checkbox that usually says something along the lines of “Yes, it’s OK to send me promotional emails.”. This is where managing email deliverability comes into play, and in this blog, we discuss how to improve it.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . High-quality white paper reports generated from the platform. LinkedIn company page monitoring.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

SmartBug Media

FEBRUARY 21, 2020

Results of more than 600 survey responses from marketing professionals, as reported in the B2B Content Marketing Report , suggest that audience relevance and engaging and compelling storytelling are other aspects that make content effective. Leverage Social Media. Once you have content prepared, you need to get it in front of your audience.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109

Only B2B

FEBRUARY 9, 2018

According to a Hubspot Survey , small companies that publish 11 or more blog posts per month drive much higher traffic than companies of the same size that publish fewer than 11 blog posts and about 2X as much traffic as those publishing 2 – 5 monthly posts. Analyzing trends and content to write a white paper?

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97

ClearVoice

AUGUST 8, 2019

With 48 percent of marketers using automation, it is one of the four most popular methods to create personalized customer experiences, according to House of Marketing “Yearly Marketing Survey 2019.”. Then you send additional content such as a newsletter, ebook or white paper. Click To Tweet. If you build it, they will come.

Top of Funnel 68

Top of Funnel Marketing Automation Services Marketing Funnels Marketing Automation 68

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. In the "middle date" stage, consider offering in-depth white papers, self-assessment worksheets and webinars. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

NetLine

AUGUST 2, 2023

However, buyers are still educating themselves with white papers, case studies, and webinars. For example, here’s how to integrate your NetLine portal with Marketo. Idea 2: Launch an Industry Survey and Share the Results Conducting industry surveys can provide valuable insights as well as generate leads.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Adobe Experience Cloud Blog

AUGUST 23, 2018

Downloading your white papers? Pore through industry survey results. The post How to Build a B2B Content Library: A Beginner’s Guide appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Second, it can help you determine if your marketing efforts are paying off. Signing up for newsletters?

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Ad Building 120

SmartBug Media

JANUARY 2, 2020

Based off your buyer persona(s), decide which content will resonate best and plan to create ebooks, white papers, podcasts, etc.—and The beauty of digital marketing by using marketing automation platforms such as HubSpot and Marketo is that it's so easy to monitor your results. Create an editorial calendar. Measure your results.

Paid Content 92

Paid Content Marketing Strategy Marketing & Strategy Planning 92

Kapost

MARCH 27, 2017

The latest report by Marketo reveals that 65% of marketers publish content at least once a month. While Kapost’s survey found that lead generation and revenue were top priorities, only 41% of B2B marketers consider their organization to be truly data-driven. ” Where’s the disconnect? Don’t just prove ROI.

Top of Funnel 48

Top of Funnel Lead Ranking B2B Marketing Planning 48

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. Sure, they’re fun and don’t have the gravitas of a 19-page white paper or industry report. Use more infographics.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Many of these are authored by the team at Marketo, but certainly not all of them. Best Practices for Lead Nurturing — Blind Date to White Wedding (white paper). white paper). Supercharge Your Demand Generation with Personalization (Marketo on-demand webinar). Lead Nurturing 101 (blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

SnapApp

OCTOBER 18, 2018

Leads indicate potential customer interest in your product or service either from filling out a form, signing up for your email newsletter, downloading your white paper, etc. According to Marketo , 93% of B2B companies report that content marketing results in more leads than traditional marketing tactics.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

SmartBug Media

FEBRUARY 19, 2019

Using a robust marketing automation tool such as HubSpot or Marketo , you can track the success of blog posts, e-books, white papers, fact sheets, and any other content that you publish. This is a great opportunity to use a sales survey ! Using Data to Prepare for a Successful Content Ideation Session. Conversion rates.

Marketing & Strategy 92

Marketing & Strategy Content Marketing Marketing Strategy Planning 92

xiQ

AUGUST 8, 2015

But through the web, customers connect with each other and get unedited versions of others’ experience through review sites such as bazaarvoice and PowerReviews , and they gain access to thousands of people at other companies who can share experiences and options through community sites such as SAP Developer Network and Marketo Marketing Nation.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

Leadspace

MAY 11, 2017

As a recent industry survey indicated , that’s largely due to the fact that most B2B marketers don’t have the right tools to gain a holistic understanding of their audiences, through detailed, actionable, personal insights into their customers (beyond relatively superficial fields like job title, etc.).

Top of Funnel 82

Top of Funnel Sales Qualified Leads Marketing Automation Services Work Management 82