LeanData

JULY 19, 2022

A lot of people are discussing how email stats are dead. When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks. We need to adapt, evolving the actions we take and the stats we track. They are trash.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Top Rank Marketing

FEBRUARY 1, 2017

This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. Overall, Marketo reports that 34% of marketers surveyed currently practice ABM. Here are just a few key takeaways.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Strategic-IC

NOVEMBER 10, 2020

Implemented well, it’s a version of forced revenue responsibility for marketers that is long overdue. Matt Heinz, President, Heinz Marketing. Companies are 67% better at closing deals when sales and marketing teams are in sync. All companies practicing ABM cite a solid alignment between marketing and sales, with 34% saying they are tightly aligned.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

ViewPoint

MARCH 19, 2018

I have people to do that and we get website stats. It’s no longer enough, she realized, to just take the CRM or marketing automation system stats and determine where to spend the company’s growing marketing budget in order to find qualified leads and buyers. White Paper Review: Marketo's Marketing Metrics Guide - Must Reading.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Adobe Experience Cloud Blog

JULY 21, 2015

You go back to your desk and begin to fumble around random marketing websites containing “best practice” campaign performance stats. Are these stats relevant or even reliable? Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. What should I be doing differently?

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

Leadspace

SEPTEMBER 18, 2017

There are lots of interesting takeaways from Marketo’s recently-published The State of Account-Based Marketing report. Based on a survey by Marketo of more than 2,700 B2B companies, the study — which is co-sponsored by Leadspace — offers a useful look into how B2B companies are practically approaching ABM.

Account Based Marketing 94

Account Based Marketing Marketing Report ABM Marketo 94

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! This presentation is guaranteed to have a ton of stats. Following the video, Beth Cossette brings up some interesting stats around businesses being more social. Be sure to follow The Marketo Summit on twitter at #mus12. We are trending in San Francisco.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Adobe Experience Cloud Blog

SEPTEMBER 17, 2018

Here are some sales stats that you may find shocking: According to Forrester, 68% (of prospects) want to connect with sales during the consideration stage , after they’ve researched the options and come up with a short list. What do these stats tell me? TOPO states it takes an average of 18 calls to connect with a buyer.

Ideal Customer Profiles 117

Ideal Customer Profiles Video Marketing Work Management Marketing Management 117

Martech

JULY 19, 2021

A candidate for a position might come armed with Marketo, HubSpot or Salesforce certification, for example, but does that tell you whether they have an overall understanding of the marketing ops framework. Ready for some of the most interesting stats? The vendor-agnostic part is tricky, of course.

Trade Show 120

Trade Show Vendors Barriers Conference 120

Adobe Experience Cloud Blog

JUNE 18, 2014

In addition to arming yourself with a rock solid social media tactical plan (click the link for a comprehensive sample plan, including high-level objectives and granular action items), marketers need to approach their Facebook strategy with the most up-to-date insights and stats. Social Media'

Stats 48

Stats Facebook Social Marketing Planning 48

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Stats get even higher in Asia and the rest of the world. The post Facebook’s Algorithm: 3 Must-Know Changes appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. However, it seems like Instant Articles are here to stay. What changes will impact your brand the most?

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman We are halfway through our first day at Marketo User Summit. Great stats in Jay’s presentation. Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. So many new and exciting ideas have already been presented!

Marketo 48

Marketo Social Media Media Buzz 48

Adobe Experience Cloud Blog

APRIL 4, 2012

Because according to a new survey conducted by Marketo, RPM Leaders achieve 128% more revenue against their plans than average companies, and 178% more than the least mature companies. The future of B2B revenue revolves around it. Your success as an organization depends upon it. And your career as a leader may hinge upon it. How do we know?

Stats 48

Stats B2B Sales Marketo Buying Cycle 48

SmartBug Media

NOVEMBER 8, 2021

When recommending a tool that I personally prefer, NeverBounce is cost effective and has tons of integrations to work with platforms like HubSpot and Marketo. Check out our COVID-19 Email Marketing Impact Report for the latest stats and information about how COVID-19 could impact your email marketing efforts.

Validation 98

Validation Tools CAN-SPAM Hubspot 98

Adobe Experience Cloud Blog

APRIL 14, 2017

Just take a look at these industry stats: The buyer’s journey is 1.5x And that shift is often well worth it because the targeted accounts are likely to generate more revenue and often have strategic significance like helping to penetrate new territories or influence a market. shorter with ABM. Aberdeen Group. Aberdeen Group.

Account Based Marketing 109

Account Based Marketing ABM Allocation Cross-Selling 109

KoMarketing Associates

AUGUST 23, 2016

The company took 70 years worth of historic NBA stats and crunched the data into the SAP HANA database to explain how live data is provided to fans. Marketo takes a very unique approach to LinkedIn when compared to what other B2B brands are doing, and it seems to be working well. Unique Updates, Tailored to Your Audience.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Adobe Experience Cloud Blog

DECEMBER 15, 2017

Let’s go back to that first stat for a second. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. More than half of customers think brands could do a better job of engaging them. That’s a serious disparity between how well we think we know our audiences and what our customers have to say on the matter.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Marketo CMO 134

Adobe Experience Cloud Blog

MARCH 11, 2019

These soft stats can help you spot the early indicators that lead to conversion. The post Social Media Analytics: Adding Attribution and ROI to Your Marketing Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. You start with early-stage metrics. Early-stage metrics include: Number of followers.

Marketing Attribution 132

Marketing Attribution Top of Funnel Multi-Touch Attribution Social Media 132

Adobe Experience Cloud Blog

MAY 24, 2018

We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns. Manager, Demand Generation CoE & Strategy, Marketo. Scott Minor, Online Marketing Program Manager, Marketo.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

SmartBug Media

OCTOBER 28, 2020

Salesforce, HubSpot, Marketo, Bombara, and so forth) and can be used by marketing and sales to fuel your marketing campaigns, sales outreach, customer retention, and more. It also offers a very easy-to-use interface for quick access and digestion of metrics. It hosts a good number of integrations to connect your tech stack (e.g.,

Multi-Touch Attribution 105

Multi-Touch Attribution Enterprise Management Tools Multi-Channel 105

Adobe Experience Cloud Blog

MARCH 26, 2020

Generally speaking, these are the basic criteria and oversimplified stats for defining the iGeneration, or Generation Z: Born between 1995 and the 2010s. The post Marketing to Gen Z | Come for the Authenticity, Stay for the Experiences appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

Looking up reports on consumers often isn’t enough, and you’ll want to supplement the stats, graphs, and figures you find with some substantial, in-depth research. The post How to Create a Solid Strategy for Your VR Product appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Ideal Customer Profiles 134

Ideal Customer Profiles Product Marketing & Strategy Copywriting 134

Adobe Experience Cloud Blog

JANUARY 9, 2018

The details you gather from the customer can mean the difference between an engaging, stat-filled case study and a mind-numbingly dull one. Stats and metrics make for compelling proof points , so don’t forget to ask the customer if they have any data that reflects a positive change since they started using your product.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

Heinz Marketing

SEPTEMBER 9, 2021

Marketo Engage. Everyone integrates with Marketo, so it really becomes the center hub of our martech, and maybe even sales tech, hubs. Marketo can collect a wide variety of data, which is a significant advantage over its competitors . Now let’s dig into a few platforms shall we? Marketing Automation Platforms.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Adobe Experience Cloud Blog

JANUARY 23, 2018

Here are a few stats to highlight the importance of improving customer experience: A survey conducted by Econsultancy revealed the majority of companies consider capitalizing on the customer experience as the most exciting opportunity in 2018. Have you implemented chatbots into your marketing strategy yet? Why or why not?

Paid Search Agency 134

Paid Search Agency Cross-Selling Gartner Thought Leadership 134

Adobe Experience Cloud Blog

MAY 3, 2017

For instance, Internet Live Stats counts about 2.5 I’m sure I don’t have to tell you that people get a lot of emails every day, but seeing the numbers broken down really shows how much noise is out there. billion emails sent every second. This means that if you want to stand out, you’re going to need more than a well-crafted message.

Email Marketing 128

Email Marketing Campaigns Top of Funnel Thought Leadership 128

Adobe Experience Cloud Blog

MAY 15, 2017

A quick look at a few stats illustrates just how powerful that can be: 84% of consumers say they trust recommendations from people they know more than they trust advertising. Nielsen ). A brand message shared on an employee’s personal social network is reshared 24 times more than when the same content is posted by the brand. MSLGroup ).

Work Management 129

Work Management Thought Leadership Content Marketing Management 129

Litmus

MAY 13, 2021

We also sync with Oracle Eloqua, Marketo, HubSpot, Acoustic Campaign, Mailchimp, and Campaign Monitor. It’s constantly pulling data, so it should always be showing the latest stats. If you’re a Litmus customer, then you already have one of our free responsive templates with modules in your Design Library.

Webinar Metrics 59

Webinar Metrics Eloqua Template Hubspot 59

Adobe Experience Cloud Blog

MAY 25, 2018

Of course, analytics are important to any marketer , and you should be using the stats and data that LinkedIn provides to make your connections, conversations, and posts work better for you. The post Taking LinkedIn to New Heights With Updated Tools appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Linkedin 134

Linkedin Tools Mobile Advertising Network Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

These stats show a significant problem with current reporting strategies because as we mentioned earlier, one of the top obstacles for marketers is being able to prove to leadership that they should invest in marketing innovation. . Share Your 2020 Resolutions!

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

The Effective Marketer

APRIL 19, 2012

On one hand you have page views, click paths, bounce rates, and all the nice stats Google Analytics gives you for free. The quote above is from a Marketo whitepaper, The Definitive Guide to Marketing Metrics and Analytics , which I have reviewed before. ” Another consideration involves who you are reporting to. And it is spot on.

Effectiveness 100

Effectiveness Allocation Marketing Analytics Tools Marketing Management 100

NuSpark Consulting

JUNE 29, 2015

Here are the stats to prove it. 47% of B2B marketers have a dedicated content marketing group ( Marketo ), and 69% of the most effective B2B marketers have a dedicated content marketing group in their organization. (CMI). Marketo ). Marketo ). It’s an investment that pays off. Demand Metric ).

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Webbiquity

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Content4Demand

JANUARY 18, 2019

These women all easily rattled off pipeline stats about the amount of revenue and opportunities they had generated. Impacting the Martech Map: Marketo, Admins and More. Inside the Numbers. Next, I learned that the work these women are doing inside the facility extends far beyond lead and sales development.

Top of Funnel 50

Top of Funnel Cold Calling Marketo Business 50

Only B2B

FEBRUARY 7, 2018

Author’s remarks: Marketo is one of the most reliable and trustworthy names when it comes to blogs and resources. Having high-value writers like Lauren, Garrett, Robyn and many more, Marketo publishes one of the most well-researched demand generation blogs that you can follow. Website: [link]. Alexa Rank: 7,645. Website: [link].

Lead Scoring 93

Lead Scoring Lead Ranking Demand Generation Gartner 93

Adobe Experience Cloud Blog

JULY 25, 2018

According to stats from the Delhi School of Internet Marketing, 80% of marketers agree that data has a positive effect on advertising campaigns. The post How to Build a Super Audience for Your Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Paid Search Agency 113

Paid Search Agency Ads Ad Building B2B Thought Leadership 113