Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Looking to get more out of your Facebook marketing? There’s an ocean of potential customers you can reach on Facebook.

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Aberdeen

FEBRUARY 6, 2017

As often happens following this sports game, called the “Super Bowl,” content marketers write blog posts about the event. Super Bowl commercials have become a thing in themselves, and there is often a lot of buzz and brouhaha about which ads were the best , which were the worst , and which simply left us scratching our heads.

Paid Content 45

Paid Content Television marketing Paid Search Agency Mobile Advertising 45

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. TV chef personalities (i.e.

Social Media 111

Social Media Media Peer-to-peer Work Management 111

ClearVoice

APRIL 3, 2020

The copy on the ad read, “Staying apart is the best way to stay united.”. Some global brands made huge strides immediately and proved that while their core business isn’t thriving, they still serve their client base and will continue to do so through the worst of it. Remind clients you’re accessible. Now isn’t the time for coyness.

Brand Identity 89

Brand Identity Branding Paid Search Agency Advertising Agencies 89

Heinz Marketing

NOVEMBER 15, 2018

By Matt Heinz, President of Heinz Marketing. Every Thursday we are pleased to feature a new B2B sales, marketing or business leader here answering our own version of “How I Work” questions. 252- but at least 240 of them are marketing emails and/or spam- so let’s call it 12 unread emails. Location: Seattle. and Connie Britton!

Consulting 56

Consulting Work Management Enterprise Management Correlation 56

Hubspot

OCTOBER 1, 2014

The whole "Say ''Yes'' to Drugs" bit isn''t me advocating for drug use: I''m just making a tongue-in-cheek reference about pharmaceutical marketing messages. And, as you''re about to discover, these companies have used a variety of marketing tactics over the years in order to get consumers to say "yes.". Types of Drug Ads.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Terms and Conditions Act-On 28

Content Standard

NOVEMBER 28, 2017

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. In the US, you need to look no further than the Super Bowl commercial race, or the amount of ’Murica-themed Fourth of July ads that do the rounds every year.

Storytelling 46

Storytelling Paid Search Agency Ads Advertising Agencies 46

Customer Experience Matrix

AUGUST 4, 2022

The marketing industry is about to face not one, but several of those seemingly sudden brutal changes. And it’s people’s concerns about identity theft and fraud, that leads companies to impose ever-tighter tighter controls on how they collect, use and share customer data, even when it is legally permitted.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Optinmonster

APRIL 9, 2024

Are you not seeing the results you expect from your email marketing campaigns? A lot of marketers fall into the trap of setting up an email marketing campaign, but not applying the right strategies to succeed in their goals. Why Avoid Email Marketing Mistakes? All in all, email marketing is too significant to be ignored.

Email Marketing 101

Email Marketing Planning Work Management Marketing Management 101

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Contently

AUGUST 16, 2018

It’s easy enough to recall legitimately funny marketing campaigns. “Shaq playing Scrabble” is still one of my favorite commercials ever. And I do find myself amused by OKCupid’s winking “DTF” ads on the subway. So humor in B2B content marketing is actually a good idea?

Top of Funnel 167

Top of Funnel Content Marketing Paid Search Agency Content 167

Customer Experience Matrix

JANUARY 12, 2018

Anyone who’s ever tried to give written driving directions and quickly switched to drawing a map knows how hard it is to accurately describe any process in words. It’s a strong candidate for Worst Idea Ever. Still, in the context of this blog, what really matters is how it all affects marketers.

Activities 174

Activities Marketing AI Paid Search Agency Paid Social Agency 174

Heinz Marketing

NOVEMBER 25, 2019

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 43

Top of Funnel Work Management Marketing Management Peer-to-peer 43

Contently

AUGUST 16, 2018

It’s easy enough to recall legitimately funny marketing campaigns. “Shaq playing Scrabble” is still one of my favorite commercials ever. And I do find myself amused by OKCupid’s winking “DTF” ads on the subway. So humor in B2B content marketing is actually a good idea?

Top of Funnel 113

Top of Funnel Content Marketing Paid Search Agency Content 113

Hubspot

FEBRUARY 1, 2021

If you're in marketing, I'll bet it's one of your bigger concerns. Below, let's dive into the future of digital, mobile, video, and TV advertising. Let's start out with some stats: 91% of respondents agree ads are more intrusive today compared to two to three years ago, and 87% agree there are more ads in general ( HubSpot ).

Advertisements 101

Advertisements Advertising Mobile Advertising Stats 101

Convince & Convert

JUNE 3, 2010

We may be the least vindictive, grudge-holding society ever. This morning, I opened USA Today to find a full-page ad from BP that earnestly promises that they will make it all better. Close, But No Cigar But the one thing the BP ad doesn’t do is say “I’m Sorry.&# We’ll forgive Roger Clemens. Not enough?

Social Media 156

Social Media Media PR Webinar Metrics 156

Unbounce

NOVEMBER 18, 2020

Huddle up, marketers! So don’t ever give me this thing, “I’m working 12 hours so I don’t have time to exercise and to work out.” Worst motivational quote ever, Arnie. As a one-person marketing team (or even with a couple of coworkers), your day is jam-packed. The day is 24 hours. ” Ugh. .”

Landing Pages 145

Landing Pages Work Management Lead Gen Paid Search Agency 145

WebMarketCentral

MARCH 7, 2008

I recently had the honor and pleasure of talking with best-selling author Laura Ries about her experiences and advice for marketers today. Between TV appearances and speaking engagements on the west coast, Laura shared a bit about her start in marketing, writing with her dad, blogging , things brand marketers do that drive her nuts, and more.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Television marketing Tagging 20

WebMarketCentral

NOVEMBER 7, 2007

And concludes by saying "And for all these reasons, I don't think big agencies will ever truly get search." Yet according to Forrester Research , "While 87% of B2B marketers we surveyed last year said that they use email in marketing, most lagged behind in adopting interactive tactics such as search (57%)."

SEM 20

SEM Budget Programs Advertising Agencies Paid Search Agency 20

Unbounce

NOVEMBER 18, 2020

Huddle up, marketers! So don’t ever give me this thing, “I’m working 12 hours so I don’t have time to exercise and to work out.” Worst motivational quote ever, Arnie. As a one-person marketing team (or even with a couple of coworkers), your day is jam-packed. The day is 24 hours. ” Ugh. .”

Landing Pages 128

Landing Pages Work Management Lead Gen Paid Search Agency 128

Content Standard

OCTOBER 4, 2016

Growing up, television ads were powerful sources of influence, raising me on images of my best and worst selves. During the 30-seconds sprints that peppered my favorite TV shows, I got to watch my ideal self as I brushed with a particular toothpaste, ate certain organic fruit, or bought the latest gadget.

Video Marketing 95

Video Marketing Marketing & Strategy Marketing Strategy Advertising Agencies 95

Optinmonster

APRIL 4, 2023

They can be used by any marketer–even inexperienced ones–to motivate people to take a specific action on their website. In fact, Teespring increased their conversions by 12.7%, just by adding a few powerful words to their call-to-action! Are you ready to add some power words to your marketing arsenal? boost in conversions!

Conversion 145

Conversion Classified Ads Work Management Case Studies 145

Envy

MARCH 31, 2020

It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. It’s also the time when you wish you’d have listened to your marketing lecturer when she suggested that you prepare an emergency draw plan for crisis mode. Impact on field marketing.

Enterprise Management 108

Enterprise Management B2B Marketing Work Management Planning 108

Optinmonster

MARCH 30, 2020

Ever caught yourself pondering the question, “What are some business ideas I can do from home?” Now, we definitely don’t recommend that you fund your new business with gambling (you can mark that down as one of the worst ideas ever), but it’s a great example of persistence meeting patience. Let’s get building.

Business 94

Business Paid Search Agency Budget Programs Social Media 94

Heinz Marketing

NOVEMBER 2, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 116

Top of Funnel Terms and Conditions B2B Sales CMO 116

Biznology

JANUARY 13, 2015

Before you start going through the five stages of grief (denial, anger, bargaining, depression, acceptance), please learn a little bit more about what you’re doing wrong with your search engine marketing strategy before Google thwacks you on the nose. And none of my clients have ever made that as easy or seamless as they should.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Single Grain

AUGUST 15, 2019

Geotargeting is a marketing tactic that uses geographical locations derived from a user’s IP address to serve city- or neighborhood-specific content or advertisements to them. So if you’re a business and you’re running Google Ads, you’re probably doing geotargeting, either by state or zip code. How Does Geotargeting Work in Google Ads?

Advertising Agencies 102

Advertising Agencies Brand Identity Branding Paid Search Agency 102

Heinz Marketing

OCTOBER 19, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 134

Top of Funnel Planning Communities Work Management 134

Envy

MARCH 31, 2020

It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. It’s also the time when you wish you’d have listened to your marketing lecturer when she suggested that you prepare an emergency draw plan for crisis mode. Impact on field marketing.

Enterprise Management 77

Enterprise Management B2B Marketing Work Management Planning 77

Exo B2B

FEBRUARY 12, 2018

It happened on February 5th: a sudden, somewhat unexpected market correction. The Dow Jones registered its worst one-day loss in history while experts and analysts tried to reassure investors. How are B2B business affected – if at all – by market fluctuations or by a financial crisis? Don’t wait until it’s too late. Yeah, sure.

Paid Search Agency 40

Paid Search Agency Contingency Planning Companies Marketing Budget 40

Convince & Convert

APRIL 5, 2012

There’s an article that said, “Has Hunger Games fundamentally changed the way digital marketing works?” Old Spice was held up by people like Ad Age, as the greatest example of a social media success. You said this was in Ad Age? This particular article was not in Ad Age. ” or something like that.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Convince & Convert

APRIL 27, 2012

Pretty much everything that you’ve seen on TV, anything that you’ve read in the New York Times, the Wall Street Journal, CNN, ABC, NBC about who voted and why in the recent primaries, and certainly who’s going to vote and why coming up in the national election this November. Tom : Yeah, that’s right.

Twitter 115

Twitter Social Media Facebook Paid Search Agency 115

Goolara

JANUARY 3, 2018

Another year has come and gone, and although after the events of last year it seemed like the earth was about to spin off its axis, we’re still here and email is as strong as ever. It’s time once again for our annual look back at the best and worst examples of email of the past year. There are a few old favorites and a few surprises.

CAN-SPAM 45

CAN-SPAM Template Classified Ads Design 45

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Facebook Insights. Google Analytics. Maybe so, maybe not.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Litmus

FEBRUARY 22, 2024

Alice Li (she/they) Principal Email Engineer at Zillow Follow Alice on LinkedIn & X (Twitter ) What did the beginning of your time in email marketing look like? Through that, Justin asked me to appear on my first-ever conference panel on interactive email at Email Evolution Conference 2017. Art and food are my happy places.

Communities 75

Communities Work Management Marketing Analytics Tools Peer-to-peer 75

Hubspot

JULY 30, 2014

Back then, when people said they were “watching TV,” they meant that they were actually watching TV -- a.k.a. watching the programming that the TV stations were broadcasting. During those early days of TV watching, viewers had no choice but to sit through the advertisements that played during their favorite shows.

Paid Search Agency 28

Paid Search Agency Ads Godaddy Broadcasting 28