Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. Read on to learn more about why spam tests are so important, what they can help you identify, and how to conduct them. What is Litmus Spam Testing?

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108

Litmus

AUGUST 31, 2023

Email Client Market Share News headlines Check your send domains! This email security vendor is leaving 2M domains open to phishing hacks, according to a recent study. Brand marketing is in! It can be fun to see what AI will do with a prompt— but it might not be helping your marketing. Are you tapping in?

Email Marketing 80

Email Marketing Phishing Domain Amazon 80

Litmus

SEPTEMBER 29, 2023

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! What happened in September? While marketers are most interested in organic social media to reach their target audiences, research shows that consumers prefer to communicate with brands via email.

Marketing AI 80

Marketing AI Email Marketing Phishing Ideal Customer Profiles 80

Litmus

MARCH 29, 2023

In this issue, we’ll cover all the latest and greatest happenings in the world of email marketing. News headlines Community happenings Email Client Market Share Yeah, we’re still talking about it (AI) News headlines New scam, just dropped. Will this change how marketers think about the platform? Your marketing is good.

Email Marketing 84

Email Marketing Phishing CAN-SPAM Buzz 84

Webbiquity

MARCH 7, 2023

But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal writing. Consider, for example, the programmers of ransomware, or the writers of phishing emails: they are corrupt, awful people. Lots of people have skills.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

SendX

JUNE 23, 2021

What is CASL? CASL was developed in 2014 to help prevent spam and enforce acceptable practices in email marketing. Identity theft, phishing, and the distribution of harmful software, such as viruses, worms, and malware such as trojans, are challenges related to digital identity (malware). What does Consent Entail?

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

Valasys

JUNE 6, 2023

Whether it be through malware, phishing, or straight-up hacking, these digital bandits can wreak havoc on both individuals and businesses. Whether it be through malware, phishing, or straight-up hacking, these digital bandits can wreak havoc on both individuals and businesses. Rest assured, as we hold the solutions you seek.

Phishing 52

Phishing Marketing Automation Services Training Marketing Automation 52

SendX

FEBRUARY 26, 2021

Source: Freepik Is email marketing actually useful for financial services? Email marketing is just as relevant in the finance industry as it is in any other industry. What Benefits Can You Get from Email Marketing as a Financial Advisor? In 2018, email marketing earned an average of $38 per every $1 spent.

Work Management 203

Work Management Marketing Management Email Marketing Service 203

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ATAK Interactive

JUNE 9, 2017

If not, what can be done to protect systems and data? President Aramis Hernandez gave us a primer on what you need to know. AH: In an email phishing attack, an attacker represents itself as a person or group that you trust, like Paypal or Google. This is what the hackers are really banking on.

Small Business Marketing 126

Small Business Marketing Phishing Business Work Management 126

Litmus

NOVEMBER 27, 2023

What are the new Gmail email deliverability rules? Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware. How to comply with Google and Yahoo’s new email deliverability rules As an email marketer, your plate is full already. Is there any way to ensure your emails always land in the inbox?

Deliverability 92

Deliverability Rules CAN-SPAM Phishing 92

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Regardless of the level of expertise in marketing or sales, it is paramount to be equipped with the requisite knowledge to ensure compliance and maintain efficacy in outreach endeavors within the framework of these evolving regulations.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Convince & Convert

FEBRUARY 21, 2024

I center this approach on ChatGPT because that makes it more accessible and more easily understood since that’s what most people are using. A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Adapt for your use as needed.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Martech

MARCH 5, 2024

Recently, I had a personal martech experience that prompted me to think about what might be occurring behind the scenes. While I’m still wondering why Xfinity sent someone to my home, I began speculating about what potentially is happening here. Was this an elaborate phishing scam? In my case, this instantly threw red flags.

Intent 94

Intent Phishing Barriers Vendors 94

Martech

AUGUST 31, 2022

In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. That’s good news because I believe helpful marketing is the future of email marketing. What I love about this email. What to fix.

Personalization 103

Personalization Phishing Work Management Customer Satisfaction 103

Martech Advisor

NOVEMBER 25, 2019

Email marketing is an important tool to attract holiday shoppers with exciting deals. But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday?

Phishing 69

Phishing Branding Brand Identity Privacy Policies 69

Valasys

APRIL 23, 2024

From the market’s competitiveness to security, everything makes it hard for marketers to manage business processes. However marketers know how to deal with the market’s competitive edge, but security is a concern for business managers. So, what is the solution?

Phishing 40

Phishing Business Work Management Marketing Management 40

Martech Advisor

APRIL 7, 2020

It takes a considerable amount of time, effort, and resources to build relationships with your customers based on trust, but that confidence is always under attack from cybercriminals, writes, Emily Andrews, Marketing Communications Specialist, RecordsFinde. Learn more: Think Like a Virus: B2B Marketing Strategy in the WFH World.

Phishing 66

Phishing Branding Brand Identity Domain 66

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. Let’s see what those are - .

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Valasys

SEPTEMBER 27, 2023

What are the top 7 cybersecurity strategies? #1 A good VPN for Safari browsers will help significantly reduce the number of DDoS attacks, data leaks, and phishing attacks. Protecting your business from cyberattacks can be challenging, but implementing and practicing cybersecurity basics is crucial. One of the security measures is VPN.

Small Business Marketing 52

Small Business Marketing Phishing Marketing Management Marketing & Strategy 52

Litmus

FEBRUARY 15, 2021

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. While no such solution exists (despite what many vendors will tell you), there’s a new standard that can help your brand stand out in the inbox. What is BIMI?

Email Marketing 128

Email Marketing Deliverability Planning Paid Search Agency 128

Hubspot

NOVEMBER 5, 2021

The sheer volume of spam and phishing scams out there that have made email servers start to work carefully to keep unwanted and sketchy emails out of prospects' inboxes — and sometimes, your messages can get caught up in the fray. What are SPF, DKIM, and DMARC. This is called email authentication and it’s essential for your business.

Phishing 66

Phishing Digital Asset Management Domain CAN-SPAM 66

Martech

MARCH 6, 2024

So what are the requirements and how should you adapt and avoid harsh penalties? Here’s what you need to know The updates primarily impact those blasting out a large volume of emails, including newsletters, particularly over 5,000 emails a day to Gmail addresses. The aim is to make inboxes safer and less cluttered.

Outreach 106

Outreach Effectiveness CAN-SPAM Domain 106

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. Compliance.

Deliverability 110

Deliverability Work Management Marketing Management Marketing AI 110

Biznology

AUGUST 7, 2014

What would you think if you received the email above? (I What would you do if you got that email? Phishing is a real danger. I can only imagine that they just aren’t thinking about phishing attacks. Marketers are thinking about marketing. Internet Marketing' But back to the question.

Phishing 80

Phishing Internet Marketing Paid Search Agency Marketing 80

Biznology

JANUARY 8, 2016

You probably know what phishing is–an attempt to impersonate a legitimate website in order to trick you into revealing account information through an email that asks you to log into your account. Now, I know this is a marketing site, so you might be asking, “What does this have to do with marketing?”

Phishing 80

Phishing Email Marketing Press Marketing 80

SmartBug Media

JUNE 7, 2019

An introduction might not be the most informative part of your inbound marketing blog article, but it might just be the most important. Although some inbound marketing content might entail more business-related reading, you’re still competing for your distracted persona’s attention. On average, Americans spend just 16.8

Inbound Marketing 73

Inbound Marketing Phishing Thought Leadership Stats 73

DealSignal

JULY 5, 2022

How Can Marketing and Sales Teams Improve Email Deliverability? Email marketing has established itself as a critical channel for directly communicating with your customers and prospects. What is DMARC? DMARC is an email validation tool that helps prevent phishing and email spam.

Deliverability 52

Deliverability Phishing Domain CAN-SPAM 52

Adobe Experience Cloud Blog

APRIL 27, 2020

It’s not just about the health of your marketing strategy or your database! Replace what would have been your daily commute with a bit of exercise to ensure you’re awake and ready for the working day. Replace what would have been your daily commute with a bit of exercise to ensure you’re awake and ready for the working day.

Work Management 163

Work Management Product Phishing Skype 163

Goolara

FEBRUARY 14, 2023

And Yet… We still see this: I’m assuming their email marketing software uses “ExampleContactFirstName” as its placeholder. Apple Strikes Again Say what you will about Apple. Another year has come and gone and another batch of email gaffes and oddities. One thing is indisputable: They don’t follow the paths forged by others.

Phishing 59

Phishing CAN-SPAM SMS Template 59

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. Read on (or jump ahead!):

Email Marketing 89

Email Marketing Design Trends Work Management 89

Martech Advisor

MARCH 13, 2020

We have compiled a list of seven tips to help you prepare a crisis marketing strategy for 2020. You need to have a robust crisis marketing strategy in such trying times. 7 Tips to Create an Effective Communication and Marketing Strategy in a Crisis. The coronavirus (COVID-19) outbreak has negatively impacted the world.

Work Management 128

Work Management Marketing & Strategy Marketing Strategy Marketing Management 128

Biznology

APRIL 13, 2021

Be careful what you disclose about yourself. So be on the lookout for phishing attempts, scam emails, etc. By now you’ve probably heard of Clubhouse, or maybe you’re one of the more than 10 million members already using it. For an invite-only platform, that’s tremendous growth and is truly impressive. You may even see me there.

Phishing 104

Phishing Social Media Rules Impressions 104

SalesIntel

JANUARY 8, 2024

The Update for Bulk Email Marketing and Sales Professionals: Starting in February 2024, Google is rolling out new rules for high-volume email senders who send over 5,000 emails per day to Gmail inboxes. This verification process helps in confirming the legitimacy of the sender, reducing the chances of email spoofing or phishing.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

Webbiquity

SEPTEMBER 27, 2019

Perhaps it’s time to put your email marketing through an audit. What is an Email Marketing Audit? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. An email audit is extensive examination of email marketing processes to evaluate their effectiveness.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

ATAK Interactive

JUNE 9, 2017

If not, what can be done to protect systems and data? President Aramis Hernandez gave us a primer on what you need to know. AH: In an email phishing attack, an attacker represents itself as a person or group that you trust, like Paypal or Google. This is what the hackers are really banking on.

Small Business Marketing 60

Small Business Marketing Phishing Business Work Management 60

ATAK Interactive

JUNE 9, 2017

If not, what can be done to protect systems and data? President Aramis Hernandez gave us a primer on what you need to know. AH: In an email phishing attack, an attacker represents itself as a person or group that you trust, like Paypal or Google. This is what the hackers are really banking on.

Small Business Marketing 60

Small Business Marketing Phishing Business Work Management 60