Marketing Insider Group

JUNE 19, 2023

Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Martech

APRIL 17, 2024

Here are three steps email marketers can and should take now — even if they’re not “bulk” senders — to stay on Google’s good side and keep their email compliance up to speed, regardless of their ESP. A lack of domain authentication. Double-confirm that your domain is authenticated This is a vital component to ensure a low spam rate.

CAN-SPAM 109

CAN-SPAM Data Hygiene Domain Privacy 109

Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. That’s the reason you need advanced Google search strategies. You have two primary options to do so.

Search Marketing 293

Search Marketing Google Optimization Tips 293

Martech

FEBRUARY 23, 2024

But what does this have to do with email marketing? We’ve covered them extensively on MarTech and worked with our expert contributors to shed light on the impact these restrictions will have on marketers. The new restrictions from Google and Yahoo should not be a critical issue for experienced email marketers.

Email Marketing 114

Email Marketing CAN-SPAM Work Management Advertising Agencies 114

Top Rank Marketing

MARCH 27, 2024

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. Read on to learn more about what this means and how it impacts your SEO content strategy. If you’re seeing changes in your content performance, here’s what you need to know.

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Marketing Insider Group

JULY 3, 2023

Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Don’t forget to check what’s popular in podcasts by using Podcast Notes. Image Source 3.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Also, here are two nuances: If these are marketing or warm emails, don’t be shy and add your photo, as well as any relevant awards or badges that prove your expertise.

Email Marketing 130

Email Marketing Marketing Management Salesforce.com Deliverability 130

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Martech

DECEMBER 6, 2023

Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. What are the email authentication requirements for bulk senders? What are the reported spam rates for bulk email senders?

Rules 132

Rules Google Marketing Automation Services Paid Search Agency 132

Martech

MARCH 6, 2024

So what are the requirements and how should you adapt and avoid harsh penalties? Here’s what you need to know The updates primarily impact those blasting out a large volume of emails, including newsletters, particularly over 5,000 emails a day to Gmail addresses. The aim is to make inboxes safer and less cluttered.

Outreach 113

Outreach Effectiveness CAN-SPAM Domain 113

Marketing Insider Group

MARCH 11, 2024

Love it or hate it, as marketers, we’re all aboard this fast-moving train. Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Here’s a stat to chew on: US marketers are now spending 41.9% That’s not pocket change!

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Martech

OCTOBER 27, 2023

But given Chrome’s domination of the browser market , the move will have a significant impact, not least on marketing. What I’ve noticed is that none of that seems true for IP protection. Account based marketing has, in the past, relied heavily although not exclusively on matching IP addresses to target accounts.

Account Based Marketing 120

Account Based Marketing Paid Search Agency Advertising Agencies Privacy 120

Act-On

NOVEMBER 29, 2023

Email marketing is a constantly shifting landscape. If you’re using email as a marketing channel, you need to stay abreast of these 2024 email deliverability compliance changes to avoid a negative impact on your campaigns. Looking for more foundational information on email deliverability? or over spam complaint rate.

Deliverability 170

Deliverability Phishing Guidelines CAN-SPAM 170

BenchmarkONE

NOVEMBER 29, 2023

Ending up in the spam folder is every marketer’s nightmare. That’s why they’ve adjusted their screening policies to better enforce email marketing best practices. But what does this mean for email marketers? Set Up Domain Authentication One of the most typical types of spam is a spoofed email.

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

The Point

DECEMBER 5, 2023

Let’s review what the new regulations are, in brief. Yahoo has yet to define their rules in detail, but Google’s are published here and summarized as follows: The new Google rules affect companies sending 5,000+ emails per day to any Google users, including Gmail accounts but also (crucially) Google Workspace domains.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Marketing Insider Group

OCTOBER 6, 2021

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it.

Youtube 328

Youtube Marketing & Strategy Marketing Strategy Planning 328

ClickDimensions

MARCH 11, 2024

Summary: Email Deliverability changes are coming for bulk senders and email marketers need to be aware of these changes and adjust their best practices accordingly. But what actually is email deliverability, what changes are coming and how do you cater to them? Page Contents Toggle What is Deliverability?

Deliverability 122

Deliverability CAN-SPAM Domain Click Rate 122

Heinz Marketing

JUNE 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. Where it All Began What started me down this path in the first place was some really bad email metrics. I had learned so much from the research, but what good was it doing?

Deliverability 101

Deliverability Email Marketing Optimization Work Management 101

Animalz blog

MARCH 11, 2024

Expired Domain Abuse Expired domain abuse involves repurposing expired domains to host low-quality content in an attempt to manipulate rankings. Expired Domain Abuse Expired domain abuse involves repurposing expired domains to host low-quality content in an attempt to manipulate rankings.

Generation 100

Generation CAN-SPAM Domain Content 100

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Outreach 125

Outreach Email Marketing Optimization Lead Scoring 125

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? As a content marketer, I use Google search to find accurate information and data, monitor competitors, and discover opportunities for new content. What Are Google Search Operators? I’ve listed those first.

Paid Search Agency 69

Paid Search Agency Lead Ranking Marketing & Strategy High Quality Lead 69

Litmus

SEPTEMBER 17, 2021

You’ve got (or are getting) a new email domain or IP address to send emails from—but wait. Not the fresh start you want for your email marketing program. Maybe you’ve decided to go from a shared IP to a dedicated IP or from your parent domain to a subdomain just for emails. What’s an IP or domain warm-up?

Domain 72

Domain Planning Deliverability CAN-SPAM 72

Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. Read on to learn more about why spam tests are so important, what they can help you identify, and how to conduct them. What is Litmus Spam Testing?

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108

Martech

NOVEMBER 16, 2022

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. A common mistake webmasters make is relying on third-party metrics like Domain Authority, Domain Rating, or Citation Flow when deciding on link opportunities. We’d argue none of them. It can drive direct traffic as well.

Link Building 119

Link Building Internet Marketing Ad Building Planning 119

Martech

MARCH 4, 2024

Marketing automation is a great tool. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. Hi [First Name]’ This might be the classic example of marketing automation gone wrong.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Work Management Automation 131

Heinz Marketing

APRIL 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Sender Policy Framework (SPF) defines who can send email from your domain, while DomainKeys Identified Mail (DKIM) identifies an authorized ESP.

Deliverability 106

Deliverability Optimization CAN-SPAM Domain 106

Martech

MARCH 13, 2024

In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity.

Marketing AI 121

Marketing AI Efficiency Creativity Copywriting 121

Martech

MARCH 28, 2023

If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differently as a marketer? Register today for “Domain Authority is Dead: Focus on SEO Content That Ranks,” presented by DemandJump.

Domain 110

Domain SEO Content Webinar Metrics 110

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing. Being a real-time conversation platform, Twitter is a popular social media channel for influencer marketing.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Modern B2B

MAY 22, 2023

With most B2B sales, when the deal is done and the contract is signed, marketers typically shift their attention to generating new leads, leaving the latest win to be looked after by the onboarding team or an account manager. So why the focus on customers? This was a core theme that came from the recent Digital Connections 2.0

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. DoubleCloud. Web solutions. Get MarTech! In your inbox.

Godaddy 104

Godaddy Planning Paid Search Agency Zoominfo 104

Litmus

SEPTEMBER 29, 2023

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! What happened in September? Also—Gmail is now rejecting unauthenticated mail , so ensure to have Domain Keys Identified Mail ( DKIM ) or Sender Policy Framework ( SPF ) set up. Well, a lot.

Marketing AI 80

Marketing AI Email Marketing Phishing Ideal Customer Profiles 80

Vision6

JANUARY 14, 2024

Are you tired of creating marketing campaigns that don’t resonate the way they should? What if you could sneak peek into the minds of your target audience to anticipate their needs and deliver the right message at the right time? Welcome to the era of AI marketing- the missing link in your marketing strategies.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Litmus

AUGUST 31, 2023

Email Client Market Share News headlines Check your send domains! This email security vendor is leaving 2M domains open to phishing hacks, according to a recent study. Brand marketing is in! It can be fun to see what AI will do with a prompt— but it might not be helping your marketing. Are you tapping in?

Email Marketing 80

Email Marketing Phishing Domain Amazon 80

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. ” What does the email marketing audit checklist cover?

Email Marketing 114

Email Marketing Deliverability Copywriting CAN-SPAM 114

Martech

JANUARY 8, 2024

For marketers heavily dependent on targeted advertising through third-party cookies, delaying Chrome’s phase-out until the end of the year could come as a huge relief. But it’s still crucial to update your marketing strategy to be cookieless before the December deadline, as there won’t be any additional help afterward.

Google 115

Google Domain Customer Surveys Advertisements 115

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. Compliance.

Deliverability 110

Deliverability Work Management Marketing Management Marketing AI 110