Marketing Insider Group

FEBRUARY 22, 2021

You hear people singing the praises of content marketing all the time but, really, why should you care? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. If you try, Google will notice, and you won’t earn the rankings you want on any URL.

Domain 334

Domain Long Tail Marketing Content Keywords 334

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

Marketing Insider Group

DECEMBER 16, 2020

‘Tis the season to believe in the holiday spirit AND the power of content marketing. If you’re new here, content marketing is a business opportunity to reach and convert new customers. Chances are, you believe in content marketing. You’re ready to hop on the Content Marketing Express. But is your team?

Paid Search Agency 282

Paid Search Agency Content Marketing Planning Budget Programs 282

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. What could go wrong?

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Marketing Insider Group

MARCH 29, 2023

If you’re a TV watcher, you know great stories — ones that hook us from the start and keep us watching until one, two, or (oops) five episodes have gone by without even noticing. When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all. Before long, Ted was beloved.

Storytelling 229

Storytelling Brand Identity Branding Paid Search Agency 229

Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. According to research from Scoop.it, only 34% of content marketers repost their content multiple times on social media. Here’s the kicker: Among leading content marketing companies, that figure jumps to 29%. We don’t republish our content. But don’t despair!

Social Media 176

Social Media Top of Funnel Media Marketing Automation Services 176

The Point

SEPTEMBER 19, 2018

A few weeks ago I gave an informational interview to a local university student looking for advice on the best way to jump start his marketing career. Here are my 5 tips for new college grads or any aspiring young marketer: 1. News flash: marketing today is technology-driven. Work for a big company. Work for an agency.

Demand Generation Agencies 165

Demand Generation Agencies Paid Search Agency Advertising Agencies Work Management 165

Marketing Insider Group

OCTOBER 3, 2023

Here’s the headline from Marketing Insider Group’s about us page: Our headline tells our potential customers both what we do (deliver fresh content to client websites) and the value we can offer them (traffic and leads). What market needs, customer pain points, or opportunities did/does your company fulfill? Is it still the same?

Peer-to-peer 269

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 269

Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. Flashback, to just a month and a half ago, the week of March 9th. We compared the content that professionals consumed during a typical January week with the content consumed in the week of March 9. So, let’s start there.

Work Management 227

Work Management Marketing Management Intent Data Business 227

Martech

AUGUST 1, 2023

It can be difficult to put our heads around what successful agile marketing looks like because it is about culture change, which is highly subjective. Understand your desired outcomes with agile Many companies lose sight of why they want to implement agile marketing in the first place. Team satisfaction and growth. Team performance.

Planning 96

Planning Paid Search Agency Customer Satisfaction Work Management 96

Martech

NOVEMBER 29, 2023

Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re customer-centric, certain behaviors demonstrate it. Let’s look at five ways to prove your team focuses on customers.

Ideal Customer Profiles 90

Ideal Customer Profiles Planning Work Management Paid Search Agency 90

Heinz Marketing

OCTOBER 20, 2021

By Sheena McKinney , Executive Assistant at Heinz Marketing. I’ll never forget when I first noticed what I now know is The Baader-Meinhof Phenomenon , also known as Frequency Illusion. This picture was taken the day we bought the van (notice the price of haircuts in the background? I’ll explain in a minute.

Ad Frequency 108

Ad Frequency Word of Mouth Marketing & Strategy Internet Marketing 108

Vision Edge Marketing

OCTOBER 19, 2021

Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. As a result, many Marketing leaders find themselves struggling to answer critical questions from the executive suite and business leaders on how Marketing is contributing and impacting the business.

Marketing Automation Services 219

Marketing Automation Services Work Management CRM Acquisitions 219

Martech

AUGUST 18, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. Marketers are overloaded. Let’s face it, marketers have a big problem — they’re overloaded with too much work.

Planning 101

Planning Work Management Efficiency Practices 101

Heinz Marketing

JULY 9, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing For this week’s App of the Week post, I wanted to highlight two additional free apps that have helped us along on our email optimization journey. The post Lisa’s App of the Week – Email Optimization Tools appeared first on Heinz Marketing.

Optimization 98

Optimization Tools Deliverability CAN-SPAM 98

Launch Marketing

DECEMBER 29, 2021

Everyone’s email inbox is consistently receiving emails, especially marketing emails. But, have you ever noticed receiving multiple marketing emails at the same time? Have you ever noticed your inbox pinging multiple times in a row or your phone notifications going off one after the other? Day of the Week.

Email Marketing 90

Email Marketing Planning Work Management Best Practices 90

Martech

OCTOBER 11, 2023

You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. We also observed plenty of organizations still stuck in week-to-week planning of essentially “what do we have that we can post?” The ones who just post… anything and everything.

Social Media 123

Social Media Media B2B B2B Thought Leadership 123

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 81

Email Marketing Planning Open Rate Click Rate 81

Vision Edge Marketing

DECEMBER 13, 2022

In business, budgets are allocated to functions or departments, such as Sales, Support, Marketing, Talent Management, etc. Marketing, for example, might have Advertising, Events, PR, Content, etc. The “reduced revenue requires reduced expenses” conversation can go one of two ways. the first level of subaccounts. .

Budget Programs 211

Budget Programs Allocation Trade Show Marketing Budget 211

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. It always surprises people to hear that, at YouTube, we never thought we had a product-market fit.

CPO 145

CPO Product Work Management Enterprise Management 145

Top Rank Marketing

FEBRUARY 5, 2024

Gone are the days when keyword stuffing and writing consistent blogs once a week were enough to get your website noticed. Instead, getting your content noticed in a crowded market is mostly about learning how to make what you’re doing right now a little more targeted, contextually relevant, and informed by data.

SEO 97

SEO Marketing & Strategy Content Lead Scoring 97

BOP Design

AUGUST 11, 2022

Chatbots have infiltrated the B2B marketing world. With the rise of AI and conversational marketing technology, today’s marketers are using chatbots more than ever before to provide their audience with immediate answers to their questions. These are two great starting points to mold the questions for your chatbot.

Conversion 137

Conversion Effectiveness Tips Planning 137

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. But if your followers fail to convert, the entire marketing strategy becomes pointless. As a marketer, you post content daily or sometimes weekly.

Social Media 95

Social Media Media Lead Scoring Lead Ranking 95

ClickZ

APRIL 19, 2021

The pandemic abruptly halted sales of the corporate office furniture while forcing Humanscale’s staff to work remotely on short notice. Leena Utsch, Humanscale’s CMO, worked with her team to create a brand-new work from home (WFH) campaign within two weeks. Humanscale’s One World Task Chair.

Digital Asset Management 93

Digital Asset Management Work Management Marketing Management Paid Search Agency 93

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. In your inbox.

eCommerce 111

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 111

Contently

JUNE 14, 2022

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. Wait two weeks. So wait two weeks before jumping to any conclusions. Did your SEO competitors make any noticeable changes that may have bumped up their ranking to overtake yours?

Paid Search Agency 186

Paid Search Agency Urgency Marketing SEO Eye-Tracking 186

Martech

DECEMBER 9, 2022

This week, the Salesforce World Tour took over the behemoth space for one day. We took the opportunity to sit down with Rob Garf, VP and GM retail, to talk about prospects for retail and ecommerce coming off of a booming Cyber Week in late November. Cyber Week saw a record-breaking $281 billion in global online sales.

Trends 100

Trends eCommerce Mobile Marketing Terms and Conditions 100

Engagio

MAY 26, 2020

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

Martech

NOVEMBER 30, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” The best agile marketing teams have bigger goals that allow them to work on the right work at the right time. If we continue, those can get mailed this week. ” Please click the button below to download the full e-book.

Planning 95

Planning Work Management Paid Search Agency Urgency Marketing 95

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. Yes, it can do it all and we would be fools not to sit up and take notice. I’m calling it “Decoding generative AI: A marketer’s Guide to textual and visual AI content.”

Marketing AI 124

Marketing AI Generation Work Management Marketing Management 124

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. percent of marketers in 2017, compared to 61.1

Paid Search Agency 158

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 158

Martech

MAY 5, 2023

Marketers know this as “the sales funnel”. The concept has different names and maybe an additional element or two, but it works pretty much the same way since the concept was first described—in the late 19 th century. That’s when he noticed that how people shopped resembled a spider web more than a journey down a funnel.

Top of Funnel 105

Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 105

Contently

NOVEMBER 28, 2017

At 4:40 pm on Thanksgiving, as I was explaining how I’d found synergy between two family recipes to optimize the juiciness of the turkey, I realized that marketing speak had finally sabotaged my vocabulary. She was looking at me like I was an alien from a planet where everyone was born with four tentacles and two MBAs.

Copywriting 119

Copywriting Conference Press Paid Search Agency 119

Scoop.it

OCTOBER 12, 2021

Content marketing isn’t what it used to be. Content marketing isn’t stagnant. while others have a time-based system where content is organized by the week or month. However, it should do a good job of keeping content securely organized so that any piece of content is accessible at a moment’s notice. Source: [link].

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99