Anyword

APRIL 27, 2023

Anyword’s NEW product updates are here to make it easier than ever to connect with your specific audiences and drive more engagement! Meet our automagically Suggested Target Audiences , plus NEW & Improved Social Media Templates. Worse still – what if you’re talking to the wrong audience altogether?

Social Media 98

Social Media Template Media Viral Marketing 98

Anteriad

MARCH 29, 2023

The answer could be you need to change target audiences. Rethinking your target audience, whether changing completely or expanding to reach a wider range, could be the answer to your targeting woes. In this blog, we’ll walk through how to build and change target audiences.

Allocation 83

Allocation B2B Psychographics Segmentation 83

Navigate the Channel

DECEMBER 11, 2023

In order for your B2B marketing strategy to be successful, it must be geared toward lead generation. In fact, 85 percent of B2B marketers state that their main priority is to generate leads. Here’s how to effectively target your buyers by developing a marketing strategy that meets their needs.

Effectiveness 65

Effectiveness B2B Buyer Personas FAQ 65

Marketing Insider Group

APRIL 4, 2017

The widespread integration of GPS technology and smartphones has changed the face of marketing. The primary goal of geo-targeting is to deliver content to consumers – largely through the mobile internet – based on their geographic location.

Internet Marketing 217

Internet Marketing Mobile Marketing Marketing & Strategy Marketing 217

RDW Group

AUGUST 24, 2022

The ads that entice … The post Understanding Target Audiences: Generational Marketing appeared first on RDW Group. We’ve all seen advertisements on different media platforms and thought, “Wow, it’s like they know me.”

Generation 72

Generation Marketing & Strategy Marketing Advertisements 72

KoMarketing Associates

JANUARY 25, 2019

There are several social media networks out there that marketers can use to resonate with their target audience. Statistics showed that the majority of people (52 percent) use Facebook to share their own content, and 54 percent use it to interact with other’s content, which may include marketing content.

Customer Surveys 155

Customer Surveys Facebook Social Media Budget Programs 155

Brandpoint

FEBRUARY 17, 2024

This will help your target audience trust the article and feel understood. But you will still miss the mark if you reach your audience and cannot convey a timely message that appeals to their priorities. Are you targeting B2B? Show your audience that you understand them and how you are relevant to their lives.

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

Launch Marketing

JUNE 22, 2022

Social media platforms have made their way onto the B2B scene and are proving to be a widely used marketing channel. Recent reports show that 96% of B2B marketers use LinkedIn for content marketing and 82% use Twitter. This plan should be the “who, what, when, where and why” of your social media marketing strategy.

Social Media 118

Social Media Media B2B Thought Leadership Trade Show 118

KoMarketing Associates

JULY 16, 2018

As B2B marketers look to make the most of their time, they are turning to tactics, such as improved audience targeting, to boost their efficiency. This is according to a new report titled, “It’s About Time: Why Your Marketing May Be Falling Short” from Bain & Company. Marketing Measurement Remains a Top Priority.

B2B Marketing 156

B2B Marketing B2B Advertising Benchmark Statistics 156

Industrial Marketer

DECEMBER 15, 2022

Marketing videos is quickly replacing many of the traditional ways that industrials promote their business. In fact, 87% of B2B marketers say video has increased their website traffic. As more and more people are spending more time online, the marketing world is reinventing itself in the digital playing field.

Video Marketing 98

Video Marketing Business Traffic Marketing & Strategy 98

Metadata

NOVEMBER 1, 2023

Audience targeting has always been a B2B marketer’s kryptonite. Targeting is hard, and it won’t get easier when Google phases out third-party cookies next year, and companies (like Apple) put restrictions on the data you can use to target people. This is why everyone’s always said, “B2B marketing is boring.”

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

KoMarketing Associates

APRIL 25, 2017

Ultimately, Facebook Ads are an excellent, highly targeted, and inexpensive way, compared to other ad networks, to get in front of your target audience as an introductory or re-engagement touchpoint, that will expand your reach and visibility, and ultimately assist in your sales funnel. Give the audiences below a try.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

Madison Logic

MARCH 6, 2024

Wide-approach B2B marketing tactics revolve around aiming for the accounts you and your company think are a good fit. Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

33Across

FEBRUARY 13, 2024

For political marketers and campaigns, now is the time to start implementing strategies that will give you an edge. One approach that needs to be at the top of your list: sell-side audience targeting. Sell-side partnerships are no longer nice-to-have. They are an essential.

Campaigns 62

Campaigns Marketing & Strategy Marketing Strategy Advertisements 62

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. Your buyers are definitely among them, and with a little creative targeting, you can find them. Okay, not just kind of.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

KoMarketing Associates

SEPTEMBER 19, 2019

As marketers turn to social media to reach out to their customers and prospects, a new survey shows that they are now finding more success on Instagram. Social Media Today recently published the “Instagram Marketing Survey Report” and statistics showed that 90 percent of marketers are now using Instagram for marketing purposes.

Customer Surveys 121

Customer Surveys Allocation Social Media Statistics 121

Industrial Marketer

APRIL 27, 2023

As industrial marketing professionals we are still learning about how to leverage big data for audience targeting, audience segmentation, and intent. Targeting is simple at its core — defining a specific customer prospect audience — but wicked hard in execution and practice.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Segmentation Marketing Prospects 52

DivvyHQ

DECEMBER 10, 2020

Defining your target audiences and delivering valuable content to them is obviously a core tenet of content marketing. But audiences evolve, as does your content strategy.

Content 102

Content Tactics Marketing Strategy Marketing & Strategy 102

Smarte

AUGUST 31, 2021

Target Audience Profiling is the best way to prepare for interacting and engaging with your ideal prospects, understanding about the person as well as the organization he/she is working. To find your target audience the first thing you need to have is a clear picture of what your ideal prospect looks like.

Profiling 98

Profiling Organization Personalization Best Practices 98

Hubspot

JANUARY 21, 2020

The shoe brand is a global company that's been around since 1966, using their tagline "Off the Wall" as an ode to their first core audience: skateboarders. This approach shows the company's deep understanding of marketing to multiple target audiences. Let's get into target audiences and how to identify yours.

Buyer Personas 100

Buyer Personas Marketing Analytics Tools Demographics Social Media 100

Only B2B

JUNE 18, 2019

Account Based Marketing has been around the marketing industry. The post Marketers, Target the Right Audience with Digital ABM appeared first on ONLY B2B. The term Digital ABM might have picked up momentum recently but that doesn’t mean it is a new concept by anyway.

Account Based Marketing 110

Account Based Marketing ABM B2B Marketing Marketing 110

Modern B2B

DECEMBER 5, 2023

Buyer personas, sometimes referred to as customer personas or marketing personas, are detailed profiles of your ideal customers. This can include CRM data, website analytics, social media insights and audience insights. Job titles and roles Identify the key decision makers and influencers within your target companies.

Buyer Personas 52

Buyer Personas Effectiveness Ideal Customer Profiles B2B 52

Bannerflow

DECEMBER 14, 2022

But how do you ensure you’re targeting the right audience? You can’t form a true picture of your audience based on demographic information alone. Without current data, you’re left to make assumptions about your customers using outdated market research. This guide provides a detailed overview of audience targeting.

Advertisements 52

Advertisements Advertising ROAS Funnel Advertising 52

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. What is a Lookalike Audience?

Ideal Customer Profiles 100

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 100

Digilant

FEBRUARY 7, 2023

As the amount of time spent on social media platforms continues to increase, it’s more important than ever for advertisers to hone their paid social strategies and successfully reach their target audiences. Paid social media advertising boosts your brand by getting it in front of the eyes of your ideal target audience.

Paid Content 52

Paid Content Social Media Media Demographics 52

Matchcraft

JANUARY 24, 2020

When using online advertising to promote your advertisers’ products/services it is important to use their advertising budgets to target the correct audiences. . Benefits of Audience Targeting. Targeting Options in ad Vantage. Targeting Options in ad Vantage.

Allocation 64

Allocation Advertising Agencies Paid Search Agency High Quality Lead 64

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Aberdeen

APRIL 23, 2020

The traditional rule of thumb for finding decision makers has always been: Seniority + Functional Title = My Audience. And while the compilers are accurate in that email addresses and direct dial phone numbers don’t bounce, they are not necessarily helping you find your ideal audience. Finding Your Ideal Audience.

Account Based Marketing 72

Account Based Marketing Ad brokers Ideal Customer Profiles Keywords 72

KoMarketing Associates

NOVEMBER 29, 2018

Marketers spend an ample amount of time ensuring that their B2B content makes it in front of prospects and existing customers, but how are they really coming across it? What can marketers be doing to boost their SEO? One SEO service that you certainly need to consider is producing content optimized to engage your target customers.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

ClearVoice

SEPTEMBER 20, 2021

However, knowing Facebook hashtag best practices will help ensure you’re leveraging their power and not adversely impacting your content by annoying or repelling your audience. Everything on Facebook is customizable for the users, from unique privacy settings by post to modifying one’s targeting categories. Everything.

Facebook 98

Facebook Practices Best Practices Privacy 98

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. Your buyers are definitely among them, and with a little creative targeting, you can find them. Okay, not just kind of.

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

Act-On

OCTOBER 10, 2018

You've created your targeted audience's buyer persona, but do you know where to find them on the web? Learn why that's important.

Buyer Personas 101

Buyer Personas Marketing Automation Automation B2B Marketing 101