KoMarketing Associates

JULY 7, 2022

As more marketers begin to leverage emerging marketing technology (martech), new research suggests that some types are experiencing more growth and adoption than others. Leveraging Artificial Intelligence for Marketing Purposes. claimed that they intend to eventually leverage AI to do the same. “AI

Marketing Report 213

Marketing Report Work Management Paid Search Agency Statistics 213

KoMarketing Associates

APRIL 13, 2022

As marketers look ahead to the remainder of 2022, new research suggests that they will be focusing on personalizing content and the overall customer experience. About 41% of B2B marketers, in particular, will be adding personalized content and offers to their arsenal of marketing tactics. That being said, 38.8%

Personalization 239

Personalization Marketing Budget Content Statistics 239

KoMarketing Associates

MARCH 16, 2022

As marketers continue to shift their attention toward providing a more personalized customer experience, new research indicates that they are implementing artificial technology (AI) to achieve this goal. intend to eventually utilize AI to do the same, and only 6.7% don’t use AI or have plans to implement it in the future.

Marketing Report 229

Marketing Report Personalization Planning Statistics 229

KoMarketing Associates

MAY 11, 2022

As marketers seek new ways to gather valuable data with the elimination of third-party cookies, new research suggests that many are turning to emerging technology, such as artificial intelligence (AI). B2B marketers, in particular, are focusing on making advances in their customer data and account-based marketing platforms.

Marketing Report 242

Marketing Report Planning Account Based Marketing Advertising Agencies 242

Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. According to a report by Deloitte, businesses that embrace digital automation experience at least a 30% reduction in operational costs.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Albert

MAY 1, 2019

The state of AI in marketing technology is transforming at a rapid pace. The post New Report: The State of AI-Driven Marketing Tech in 2019 appeared first on Albert. In just three short years the adoption.

Marketing Report 40

Marketing Report Marketing 40

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business). This is a preview.

B2B 105

B2B Case Study Case Studies Content 105

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Marketing Automation Services 125

Marketing Automation Services Marketing AI Marketing Automation Automation 125

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). As reported here previously, Millennials are taking over tech buying. 61% of companies expect higher revenue in the coming year.

Enterprise Management 307

Enterprise Management Work Management Marketing Management Paid Search Agency 307

KoMarketing Associates

APRIL 13, 2021

As marketers look ahead to the remainder of the year, new research suggests that they will be investing more in marketing technology (martech), and artificial intelligence (AI) will become central to their plans for 2021. In addition to investing in martech in general, AI appears to be a big part of marketers’ plans.

Spending 199

Spending Planning Advertising Mediums Statistics 199

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

KoMarketing Associates

SEPTEMBER 14, 2021

As organizations begin to take marketing technology (martech) more seriously, new research shows that CMOs would like their teams to focus more in this area as well. Martech Continues to Be a Priority for Marketers. However, martech isn’t the only area that marketers are investing in.

Planning 195

Planning Statistics Custom Publishing Marketing Report 195

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

Marketing AI 112

Marketing AI Training Generation Budget Programs 112

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. But that future may not be far off.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Web development resources are often scarce and report into the IT organization.

Acquisitions 106

Acquisitions Personalization Work Management CMS Development 106

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. These past three years have been completely transformative for the world of marketing. 44% of businesses have leveraged AI for content production.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact.

Email Marketing 130

Email Marketing Marketing AI Enterprise Management Work Management 130

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. The Great Resignation that began in 2021 continued through all of last year, and Quiet Quitting added more pressure, stretching content teams thin and leading many to seek more content marketers for hire.

Planning 137

Planning Enterprise Management Paid Search Agency Content Marketing 137

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 110

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 110

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. When it comes to AI, change comes fast. Here’s a collection of statistics about AI and marketing with the date of the survey included. say AI will most likely greatly enhance their marketing efforts. more than two years old.

Marketing AI 138

Marketing AI Stats Planning Marketing Automation Services 138

Marketing Insider Group

APRIL 25, 2023

Since November of 2020, CNET , a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI. Will Google Penalize AI-Generated Content?

Google 229

Google Generation Guidelines High Quality Lead 229

Martech

NOVEMBER 29, 2023

The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. Digital ownership shifts have diminished marketing’s influence.

Marketing AI 112

Marketing AI Peer-to-peer Paid Search Agency Ads 112

NetLine

APRIL 11, 2024

Having a pulse on the state of content consumption and demand is not just an advantage—it’s a necessity. Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. Actually marketers are more squeamish about gated content than visitors!

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Martech

FEBRUARY 14, 2024

Consumer expectations for highly personalized marketing interactions have reached an all-time high. Marketers are very aware of this: 90% say personalization significantly contributes to business profitability, according to Think with Google research.

Marketing AI 113

Marketing AI Effectiveness Privacy Ideal Customer Profiles 113

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. Why focus on having the best AI integrations?

Marketing AI 128

Marketing AI Hubspot Lock-In Marketing Management 128

Martech

FEBRUARY 12, 2024

What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically?

Paid Search Agency 110

Paid Search Agency Planning Ad Building Enterprise Management 110

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. What is AI automation? Take for example, Sprout’s AI-driven Social Media Listening solution.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Salesforce Marketing Cloud

AUGUST 28, 2023

Are marketing trends moving too fast? That’s a question many of us may ask with the rise of AI and other evolving technologies. In our annual State of the Connected Customer report , 81% of customers said they expect faster service as technology advances. Read the report 1. So, where is the balance?

Privacy 97

Privacy Transparency Trust Marketing Paid Search Agency 97

Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. April 2023 state of B2B digital. in April of this year.

Marketing Budget 120

Marketing Budget Budget Programs B2B Marketing B2B 120

Martech

SEPTEMBER 14, 2023

CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. They also are least likely to have high or very high degrees of confidence in evaluating AI technology (33%) and are least likely to be infusing AI into their daily workflows (26%).

Marketing AI 123

Marketing AI Customer Surveys Demographics Marketing Report 123

Litmus

SEPTEMBER 22, 2023

In today’s landscape, the promise and potential of artificial intelligence (AI) is top of mind for everyone—including marketers (no surprise). Are you anything like the 39% of email marketers who are currently using AI 1 , or the 25% who are planning to in the future? What are the four types of AI?

Marketing AI 82

Marketing AI Email Marketing Tools Planning 82

Top Rank Marketing

MARCH 27, 2024

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques. As of last year, Google was still processing 8.5

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Martech

JANUARY 16, 2024

This year’s elections are the first with generative AI tools that can be as easily used by individuals as large organizations to produce misinformation at scale. The impact of this is unlikely to be limited to political marketing. You’re going to see generative AI used and abused in frankly unbelievable ways,” said Penn. “We

Marketing AI 109

Marketing AI Paid Search Agency Companies Amazon 109

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

That’s right – AI pretty much stole the show. From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspect of the business. Here’s the thing: it’s IT that enables everyone else to leverage AI. And how can you do it now ?

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126