WriteSpark

MARCH 21, 2018

However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the content marketing managers who oversee the projects. The question becomes: Should SMEs write technical sales materials? Use the criteria below to guide the decision within your marketing environment.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the content marketing managers who oversee these projects. The question becomes: Should SMEs write technical sales materials? Use the criteria below to guide the decision within your marketing environment.

SME 120

SME Copywriting Work Management Paid Search Agency 120

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Critical Steps to Creating Your Content Marketing Budget.

Budget Programs 286

Budget Programs Paid Search Agency Content Marketing Planning 286

Biznology

AUGUST 30, 2017

Tip #3: Interview an SME and upload the transcript. Have you given up asking your SMEs to write a blog post? Writing a 1,500-word blog post can take hours, especially if your SME doesn’t regularly write posts. Are you the SME? SEO expert and business mentor Jill Whalen does this on her blog. Time spent: 1.5-2

SME 174

SME Webinar Metrics Curation Copywriting 174

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Conductor

MAY 4, 2022

As SEO professionals, it’s challenging to get people to buy into and care about what we do. Sometimes it’s even hard to get them to remember what SEO stands for. However, more and more companies are putting their efforts and attention into building out their digital marketing teams, especially within organic marketing or SEO.

Efficiency 99

Efficiency Organization Paid Search Agency SME 99

Content Standard

MAY 5, 2021

As the demand for high-quality content increases, marketers are increasingly working with freelance writers who can offer both greater flexibility and deeper expertise. How can marketers overcome these obstacles and collaborate more effectively with freelance writers? Here’s what they had to say.

SME 110

SME Case Studies Paid Search Agency Intent 110

BenchmarkONE

DECEMBER 3, 2019

Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. Maybe their area of expertise is HR, marketing, sales, customer service, or client retention. But how should your marketing team go about getting other team members to contribute and write content for the company blog? .

SME 84

SME Thought Leadership Work Management Marketing Automation Services 84

Content Standard

JULY 29, 2021

Buy-in, alignment, and structured collaboration between stakeholders are all crucial elements of operating a successful content marketing program at scale. Business Leaders and Executive Management Executive support has the potential to be transformative to your content marketing, but it takes the right approach.

SME 115

SME Content Marketing Paid Search Agency Planning 115

Biznology

MARCH 31, 2017

A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set). SEO copywriting training is no longer a luxury.

SME 80

SME Ad Building Copywriting Content 80

Moz

SEPTEMBER 21, 2020

Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. If you're creating a breakdown of your product or service, you may want to start by interviewing a subject matter expert (SME) to gain real-life details on the product/service and the solutions it provides to your target audience.

SEO 85

SEO Top of Funnel SERP Content 85

BOP Design

MARCH 17, 2020

While I enjoy crafting content and editorial calendars, I understand this isn’t a fun task for many marketers. One way to create a powerhouse editorial calendar for your B2B content marketing strategy is to start big and then go small. Common themes for grouping ideas can include: SEO strategy (grouping by keywords/phrases).

SME 65

SME Content Trade Show Case Studies 65

Scoop.it

AUGUST 3, 2021

However, it’s vital to remember that you’re curating content for your audience, and this marketing tactic isn’t about the things you find interesting on a personal level. This calls for a fundamental understanding of who you’re marketing to and what they find most engaging. But what is content curation? What is Content Curation?

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

Content4Demand

OCTOBER 9, 2018

SMEs can make content more trustworthy by providing insight on the latest product and market research and trends, as well as compelling customer use cases. They tend to be very busy people, and helping out marketing isn’t always one of their stated responsibilities or top priorities. Choose the right one or two people.

SME 40

SME Content Marketing Planning Content 40

WriteSpark

MARCH 2, 2011

Use the criteria below to guide the decision within your marketing environment. The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Copywriting Help for SMEs.

SME 120

SME Copywriting Work Management Paid Search Agency 120

Animalz blog

NOVEMBER 28, 2023

Forget table stakes like using AI to brainstorm headlines or expand a list of SEO keywords. Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.” ChatGPT consulted six sources to kickstart my b2b content marketing strategies research.

Marketing AI 78

Marketing AI Research Tactics SME 78

Conductor

JULY 8, 2022

Organic marketing is a team sport, and the most successful Conductor customers invest in comprehensive onboarding for their teams. When team members have questions, the internal SME can provide guidance around the platform’s functionality and assist others with their specific use cases. Hold your teams accountable to education.

Marketing & Strategy 105

Marketing & Strategy SME Work Management Training 105

markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. “But

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Moz

JANUARY 26, 2021

Posted by CassandraLeeanne Backlinks continue to be especially valuable for SEO, acting as a signal to search engines that vouches for both the value of your content and the worthiness of your website. In measuring the success of your backlink efforts and informing your future SEO priorities, the data matters.

Studies 66

Studies Domain SME PageRank 66

The Marketing Blender

JULY 13, 2022

6 Examples of Really Effective B2B Marketing Growth Hacks. B2B marketing can be a challenge, which is why there is such a high demand for B2B marketing growth hacks. You’re often competing against well-funded rivals with large marketing budgets and large internal teams. What Is a Marketing Growth Hack?

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

ClearVoice

JANUARY 31, 2024

This role involves: Defining target audiences Creating content plans Aligning content initiatives with business goals The content strategist sets the tone for the team’s activities and ensures that every piece of content serves a purpose within the larger marketing strategy.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

ClearVoice

JANUARY 31, 2024

This role involves: Defining target audiences Creating content plans Aligning content initiatives with business goals The content strategist sets the tone for the team’s activities and ensures that every piece of content serves a purpose within the larger marketing strategy.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

Industrial Marketing Today

JUNE 25, 2013

This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Blogs Industrial Marketing Blog Search Engine Optimization (SEO) Industrial Marketing SME Subject Matter Experts'

SME 60

SME SEO Search Marketing Optimization 60

Marketing Insider Group

AUGUST 26, 2015

Now that’s a question for a content marketing guru, ninja or king to answer. Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. These subject matter experts (SME) are an excellent reputation-building resources a brand. SEO Plugins.

SME 100

SME B2B Thought Leadership Top of Funnel Keywords 100

Exo B2B

MAY 1, 2020

Today we’re facing a lot of uncertainty and this inevitably affects the companies and B2B marketing decisions we make. This is also why we choose to slow down some of our B2B marketing “activities” in order to better create others that we believe are more relevant to the current situation and will have a tangible impact over time.

B2B Marketing 59

B2B Marketing Planning B2B Ideal Customer Profiles 59

Animalz blog

OCTOBER 11, 2022

How can you make content marketing work with a nitpicking audience, Goliath competitors, and a startup’s budget? Breaking Into a Busy Space on a Budget Gareth Davies, Parabol’s content lead, never questioned the potential value of content marketing as an acquisition channel. It’s a challenge many small teams face.

Lead Scoring 58

Lead Scoring Lead Ranking Paid Search Agency Content 58

Metadata

SEPTEMBER 14, 2018

Digital marketing is no different. Unlike the competition, Quora’s platform doesn’t trap you into a labyrinth of memes, selfies, and menial posts, but instead offers a unique perspective to entrepreneurs and business marketers alike. The thing with Quora, though, is that marketing your business here takes on a new perspective.

Demand 63

Demand SME B2B Adwords 63

Integrated B2B

JULY 28, 2020

A copywriter is marketing speak for someone who writes content such as articles, reports, blog posts, newsletters, emails and website text. It also helps to know that in the marketing world, copy is another word for content. Marketing experts. Essentially, a copywriter is a content writer. So, in it goes!

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

nDash

AUGUST 6, 2020

Specialized agencies that focus on website development, design, SEO, and digital advertising are also looking for ways to bring content creation services into the fold. No matter what marketing services a client came to you for, you know that content is likely a priority for them. Keyword research and SEO.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Service 52

Content4Demand

NOVEMBER 6, 2018

And blogs should be a priority component of your content marketing strategy. One of the best ways to identify trends is to research SEO keywords to learn which are generating the most traffic. If you interview an SME, consider writing the blog post as a Q&A that includes your questions and the interviewee’s answers.

Marketing AI 71

Marketing AI Tips SME Case Studies 71

ClearVoice

OCTOBER 11, 2021

As a former freelancer who’s been running a content marketing firm for the past five years, I’ve been on both sides of the content creation process. You may not have a super comfy content marketing budget when you’re hiring content creators. Subject matter expertise (provide bullet points or an interview transcript from an SME).

Marketing Budget Creation 100

Marketing Budget Creation Content Guidelines Thought Leadership 100

ClearVoice

JULY 13, 2022

Effective marketing requires you to know your target audience, and while marketers have their opinions on what works and what doesn’t, few topics have gotten more buzz than the discussion around how to market to each generation. What is millennial marketing? How to market to millennials. Choose values over value.

Planning 52

Planning Paid Search Agency Content User-Generated Content 52

Televerde

MAY 24, 2018

The advent of social media has given marketing and sales new ways to connect to prospects and clients. This is a primer on the differences between social selling and social media marketing. For sales and marketing, social media is about generating revenue. Social media: the virtual marketplace. What is Social Selling?

Social Media 40

Social Media Social Marketing Media SME 40

Metadata

SEPTEMBER 14, 2018

Digital marketing is no different. Unlike the competition, Quora’s platform doesn’t trap you into a labyrinth of memes, selfies, and menial posts, but instead offers a unique perspective to entrepreneurs and business marketers alike. The thing with Quora, though, is that marketing your business here takes on a new perspective.

SME 40

SME Demand B2B Adwords 40

Metadata

SEPTEMBER 14, 2018

Digital marketing is no different. Unlike the competition, Quora’s platform doesn’t trap you into a labyrinth of memes, selfies, and menial posts, but instead offers a unique perspective to entrepreneurs and business marketers alike. The thing with Quora, though, is that marketing your business here takes on a new perspective.

SME 40

SME Demand B2B Adwords 40

nDash

NOVEMBER 3, 2021

Pay freelance writers too much and you won’t have enough to make a marketing program sustainable. Whether it’s increasing brand awareness, displaying thought leadership, generating leads or improving SEO ranking, a well-written blog can make a major impact for a brand. Notes: The prices shown here do NOT include design and layout work.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Savanta

MAY 18, 2011

SMEs are a potentially significant opportunity for many B2B marketers then, but how best to open a conversation? This was puzzling me so I asked 450 buyers of B2B services within SMEs to imagine a prospective supplier wanted to engage with them. Their answers provide clear guidance on where best to target marketing resources.

SME 120

SME Advertising Channels Telemarketing Multi-Channel 120