Copywriting Marketing SEO SME 
WriteSpark
MARCH 21, 2018
However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the content marketing managers who oversee the projects. The question becomes: Should SMEs write technical sales materials? Use the criteria below to guide the decision within your marketing environment.
WriteSpark
MARCH 21, 2018
However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the content marketing managers who oversee these projects. The question becomes: Should SMEs write technical sales materials? Use the criteria below to guide the decision within your marketing environment.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Integrated B2B
JULY 28, 2020
When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! It also helps to know that in the marketing world, copy is another word for content.
ClearVoice
AUGUST 28, 2023
They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. When brands use an SME that resonates with their audience, they want to come back to read or watch what that expert says.
Biznology
AUGUST 30, 2017
Tip #3: Interview an SME and upload the transcript. Have you given up asking your SMEs to write a blog post? Writing a 1,500-word blog post can take hours, especially if your SME doesn’t regularly write posts. Are you the SME? SEO expert and business mentor Jill Whalen does this on her blog. Time spent: 1.5-2
Biznology
MARCH 31, 2017
A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set). SEO copywriting training is no longer a luxury.
WriteSpark
MARCH 2, 2011
Use the criteria below to guide the decision within your marketing environment. The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Copywriting Help for SMEs.
Expert insights. Personalized for you.
120 
Let's personalize your content