Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 278

Bannersnack

OCTOBER 6, 2023

Meanwhile, everyone’s topping up their wallets while retailers prepare to roll out their deals. That’s the reason why retailers are increasing advertising budgets during this period. During the 2023 holiday season, consumers are estimated to spend 7% more money than last year.

Spending 98

Spending Studies Advertisements Advertising 98

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. By industry, more than 70% of companies in manufacturing, retail, and financial services anticipate higher top lines. Today’s tech buyers are much more interested in hearing, seeing, and reading what your customers say about you than your marketing collateral.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Image Source: Precedence Research.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics? Leverage Advocate Marketing Advocate marketing is one of the best ways to grow your audience and attract new buyers.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

JUNE 10, 2021

Before the pandemic, some business owners were slow to shift budget dollars to digital marketing, even as others reallocated budgets toward digital more aggressively. Coming out of the pandemic, even those companies have now realized that an increased focus on digital marketing is necessary to keep up with competitors and drive sales.

Work Management 256

Work Management Marketing Management Paid Search Agency Marketing & Strategy 256

Marketing Insider Group

SEPTEMBER 18, 2018

When you think of businesses that could benefit the most from long-form content marketing, retail ecommerce brands aren’t generally the first that come to mind. But, online sellers can absolutely reap the benefits of blogging, vlogging, and other long-form in-depth content in the same way as many other brands.

eCommerce 203

eCommerce Optimization Content Marketing Brand Identity 203

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 118

Digital Asset Management Work Management Marketing Management Digital Experience Platform 118

Marketing Insider Group

NOVEMBER 3, 2020

In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. As human beings and as marketers, it’s natural to want to focus on what’s new rather than what we’re already familiar with. How Content Marketing Can Improve Your Customer Retention Rate.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Webbiquity

OCTOBER 15, 2021

Companies must also market their sustainability efforts to increase consumer awareness and loyalty. Before evaluating the methods of effectively marketing your eco-friendly business, it’s important to assess consumer demands. Researchers evaluated the significant impacts on the market, especially among younger generations.

Effectiveness 272

Effectiveness Planning Paid Search Agency Marketing Management 272

Zoominfo

NOVEMBER 29, 2018

In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. Luckily, as technology advances, it’s easier for marketers to personalize their efforts. .

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214

Marketing Insider Group

AUGUST 7, 2020

Why wouldn’t you want to use infographics in your content marketing? Why, that would be content marketing masters GE. IBM: Online Retail Loves Dad. LinkedIn – A Well-Balanced Blog. This article originally appeared on the NewsCred Blog. To date, there are 79,000,000 search results on Google for “infographic.”.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Webbiquity

DECEMBER 28, 2021

Want to expand your marketing tech stack and save some money doing it? The people who work in restaurants, airports, retail, and of course healthcare, have had a rough run of it since early 2020. Catch Up on Popular Blog Posts. If you missed it last week, here are the most popular posts on the B2B marketing blog in 2021.

Vendors 284

Vendors B2B Sales Paid Search Agency Segmentation 284

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. You can use action words in content marketing by using active voice and placing action words strategically. So how do you start using them? What to consider when choosing action words. Quick Takeaways.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Liveintent

MAY 18, 2023

The report, titled “ The 2023 Retail Media Market Report: Unlocking Adoption, Mastering Best Practices, Overcoming Challenges & Driving Performance ,” surveyed more than 200 U.S. marketers to examine their experiences and views on the expanding retail media landscape. No respondents reported being unaware of them.

Lead Scoring 62

Lead Scoring Lead Ranking Marketing Report Advertisements 62

Webbiquity

DECEMBER 31, 2020

Outdoor marketing may have been put on the back burner in 2020 for businesses to focus their time and budget on digital marketing. But while promoting your brand online is crucial, if you have a brick-and-mortar store or other physical local business, outdoor marketing is essential as well. Event Marketing.

Promotion 254

Promotion POS Business Paid Search Agency 254

Choozle

MARCH 15, 2024

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 What is retail media? billion in 2024.

Advertising Agencies 64

Advertising Agencies Advertisements Advertising Media 64

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. But they often surprisingly not judged on how well the overall content marketing program works. What a Content Marketing Agency Does.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Statistics 189

Statistics Advertising Agencies Paid Search Agency Barriers 189

Heinz Marketing

MARCH 10, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. As we all know, Costco is one of the largest and most successful retailers in the country. As stay-at-home Americans stocked up on bulk goods during the pandemic, Costco has been one of the few retailers that have mostly benefited from the pandemic.

B2B Marketing 136

B2B Marketing B2B Ideal Customer Profiles Cross-Selling 136

Martech

OCTOBER 14, 2022

Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. The Comoto Family of Brands is one such retailer. We have a blog called Common Tread that features amazing content.

Brand Identity 118

Brand Identity Branding Planning Advertising Agencies 118

Digilant

FEBRUARY 20, 2024

This surge in consumer spending behavior is a call for brands to refine and tailor their advertising strategies to meet the ever-evolving market demands effectively. Crafting strategies that are both data-driven and empathetic towards the sentiments of these holidays can significantly enhance the effectiveness of marketing efforts.

Multi-Channel 52

Multi-Channel Planning Paid Search Agency Marketing & Strategy 52

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Podcasts have a lot of upside for B2B marketers. Processing.

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

Liveintent

DECEMBER 13, 2022

Tech, retail, and streaming giants alike are serious about advertising. Retail media, in particular, has boomed and shows no signs of slowing down. Twenty-five percent of retailers are generating more than $100 million in revenue from their media networks. Control your destiny.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

Webbiquity

MARCH 21, 2021

PPC ads are used across consumer and B2B segments, and almost any business (except those with exclusive markets) can benefit from them to some extent, with a solid strategy. The rise of retail investing also has a role to play. The Retail Industry. appeared first on B2B Marketing Blog | Webbiquity.

PPC 154

PPC Paid Search Agency Ads High Quality Lead 154

Marketing Insider Group

JULY 1, 2020

Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash. But, sales and marketing’s focus should have always been balanced between new and existing customer as sales cycles in existing accounts are at least 50% shorter than new accounts.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Sharpspring

JANUARY 20, 2021

Over the years, marketing has evolved to accommodate online retail and digital services. When it comes to the two types of marketing known as inbound and outbound, one has proven to be more successful with online shoppers. Inbound Marketing Strategy vs. Outbound. Content marketing is a subset of inbound marketing.

Inbound Marketing 84

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 84

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Terms of the deal were not disclosed. A powerful content management system. Web hosting.

Acquisitions 94

Acquisitions Personalization Work Management CMS Development 94

Bannersnack

MAY 3, 2021

Despite this, it’s a challenging market with a lot of competition where the right ecommerce marketing strategy can set you up for success. The stakes are high in the ecommerce industry, especially when you’re competing with giants such as Amazon or Walmart, the top two largest retailers in the US.

eCommerce 98

eCommerce Marketing & Strategy Marketing Strategy Ad Building 98

Thinkers360

MARCH 31, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Litmus

MARCH 6, 2024

In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. We dive deeper into this on our blog about conversion-centered design.

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

Liveintent

SEPTEMBER 7, 2021

Major brands like Walmart, Target, CVS, and Kroger have launched their own retail media networks. This venture into media has been very lucrative for these retailers. In fact, big retailers are headed toward a $100 billion annual margin in retail media alone. What is a retail media network? First-party data.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

Liveintent

JULY 19, 2021

Retail giants like Walmart, Target, and Walgreens understand the value of first-party audience data, which is why these and so many other retailers have launched their own retail media networks. Your business doesn’t need to be a retail behemoth to capitalize on the digital footprints of its customers, either.

Ad Building 127

Ad Building Marketing Analytics Tools Webinar Metrics eCommerce 127

Adobe Experience Cloud Blog

MARCH 5, 2021

There’s a great ad for Adobe’s Marketing Cloud in which a moribund encyclopedia publisher suddenly gets thousands of new orders. Look at retailer footfall predictions, usually so exact that it’s possible to accurately forecast footfall on any given day. Or not, as the case may be. It’s hard to argue with numbers.

Forecasting 164

Forecasting Thought Leadership Custom Publishing Paid Search Agency 164