Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Faced with marketing budgets cuts, CMOs planned to spend less on live events (obviously) and online advertising, and relatively more on content marketing and online self-service. and average view time by 62.6%.”

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Top Rank Marketing

OCTOBER 30, 2023

With any B2B marketing strategy, it’s easy to get lost in the jargon. This is definitely true of search engine optimization. Here’s a glossary of the top SEO terms tailored specifically for B2B marketers: Bounce Rate: The percentage of visitors who navigate away from your website after viewing only one page.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

Webbiquity

MAY 12, 2020

That’s where opportunity lies for B2B marketers today. According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. But B2B marketers need to shift tactics and more important, messaging, in order to earn conversations with those prospective customers.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on. billion to a truly staggering 8.5

Search Marketing 128

Search Marketing Paid Search Agency Planning PPC 128

Marketing Insider Group

DECEMBER 4, 2023

At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ Why We Undertook This Study At Marketing Insider Group, we’re constantly exploring new frontiers in content creation. Imagine a world where machines pen our stories – sounds like sci-fi, right?

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Marketing Insider Group

SEPTEMBER 10, 2018

Voice search plays a huge role in how users search. According to research as of January 2018, one billion voice searches are occurring each month. In fact, comScore estimates that half of all searches will be voice by 2020. Voice search has already […]. appeared first on Marketing Insider Group.

Search Marketing 240

Search Marketing Content Marketing Content Marketing 240

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. You’re not convincing them to move, you’re convincing them to end the search. Could your ad provide the certainty they need to stop searching?

Research 143

Research Loyalty Case Studies Communities 143

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” In a previous blog, we mentioned that there are many search engine options in China. The Dropdown Keyword Suggestions and Related Search.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. Search is Getting More Important.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

chiefmartech

MAY 3, 2022

I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). We have launched a new interactive site at martechmap.com , free to use, that lets you search, sort, and filter the entire landscape.

Search Marketing 145

Search Marketing Paid Search Agency Vendors Marketing Report 145

Webbiquity

MARCH 13, 2019

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). He actually said to me, “No one searches at Google for a recruiting firm.” They Buy Much Faster. Inbound Leads.”

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Martech

JANUARY 13, 2022

“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google.

Search Marketing 144

Search Marketing Marketing & Strategy Marketing Strategy Ad Building 144

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Working with a research firm.

Research 160

Research Process Training Customer Surveys 160

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. Thought leadership is a content marketing approach that spotlights expertise to build credibility. Here’s a quick explainer of what thought leadership content marketing includes. So, how do you do it right?

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

KoMarketing Associates

MAY 5, 2020

As marketers turn to paid search to reach out to more customers and prospects, new research indicates that they have seen a downturn in recent months, partly due to the COVID-19 pandemic. Marketers Challenged by Recent Pandemic. Only 7% said there would likely be “no impact.”.

Marketing Report 156

Marketing Report Search Marketing Spending Cost Per Click 156

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Marketing Insider Group

JUNE 27, 2017

If you want to know how to create content that people are actually searching for, you need to become a content marketing research expert. The post 6 Content Marketing Research Tools You’ll Fall in Love With appeared first on Marketing Insider Group. But it doesn’t have to be that hard or expensive!

Research 279

Research Tools Content Marketing Content 279

Marketing Insider Group

NOVEMBER 6, 2023

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. The higher the search volume, the more people your content will reach!

Paid Search Agency 243

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 243

Salesforce Marketing Cloud

NOVEMBER 15, 2023

billion searches performed on Google globally each and every day, your pool of potential customers is massive. That’s where doing keyword research, and choosing the right SEO keyword, comes in. That’s where doing keyword research, and choosing the right SEO keyword, comes in. Are they using the same terms to search for content?

Keywords 105

Keywords Research Traffic Lead Scoring 105

ClearVoice

MAY 22, 2023

With the rise in AI programs, voice search, and an ever-evolving SERP, it’s hard to know what the future of SEO looks like. We’ve gathered a few theories about future SEO trends to keep your content marketing efforts moving in 2023 and beyond. That amounts to about 50 billion voice searches every month.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? In October When it comes to marketing job growth, jobs in the advertising and public relations sectors grew by some 2.3 Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

ClearVoice

JANUARY 10, 2022

Though the start of a new year is a good time to reflect on what you learned last year and what you hope to learn in the new one, you undoubtedly already know that to be an effective marketer, you need to keep up on updates from week to week and month to month — not only year to year. Click To Tweet.

Studies 124

Studies Research Emarketing SMS 124

Marketing Insider Group

OCTOBER 24, 2018

Many businesses utilize keyword research for SEO purposes, trying to ensure they rocket to the top of relevant searches and get themselves in front of their customers. With that said, SEO is not the only reason your business should zero in on high-quality keyword research.

Keywords 218

Keywords Research SEO High Quality Lead 218

KoMarketing Associates

JUNE 28, 2023

Digital marketers are now using a wide range of channels to reach their target audience. However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search. Nearly 4% admitted that they weren’t at all confident.

ROI 247

ROI Planning Social Media Acquisitions 247

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Social Media 144

Social Media Research Social Marketing Media 144

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Keyword research/rank analysis. Link analysis and acquisition. Most enterprise SEO platforms provide link analysis (i.e.,

Enterprise Management 138

Enterprise Management Marketing Management Search Marketing Lead Ranking 138

Martech

NOVEMBER 28, 2022

Marketers are hoping more data sources will translate into better quality data. The average number of sources used by marketers grew by 50% from last year to this, according to a new Salesforce study. This comes at a time when multiple studies show marketers losing faith in their data. Why we care. Get MarTech! In your inbox.

Search Marketing 114

Search Marketing Privacy Protection Privacy Marketing & Strategy 114

Brightedge

APRIL 3, 2024

There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models.

Research 64

Research Guidelines Communities Search Marketing 64

Excelsior Research

SEPTEMBER 16, 2022

Why organic search marketing is better? This blog explains Why organic search marketing is better above all, so that this practice can be adopted in real life. Why organic search marketing is better? Organic search marketing is the only method which is scalable and improves overall results.

Search Marketing 52

Search Marketing Organization Mobile Advertising Paid Search Agency 52

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This is beneficial for research as it encourages more open-ended discussion.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Heinz Marketing

NOVEMBER 9, 2021

Companies that rise to meet these new consumer expectations — while differentiating themselves from competitors — will become leaders in their markets. Our research shows that businesses using Conversational Marketing create better digital customer experiences and achieve their pipeline goals. 2021 Key Findings.

Marketing AI 108

Marketing AI Research Conversion Marketing Management 108