Webbiquity

JUNE 2, 2020

Learning how to present your ideas with persuasion is an invaluable skill. To successfully persuade your audience when presenting your idea(s) there are four key things you need to do: Engage your audience (grab their attention). Well, you need to PASS your presentation: PREPARE your presentation effectively.

Peer-to-peer 193

Peer-to-peer Storytelling Ideal Customer Profiles Conference 193

The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

Marketing Insider Group

JUNE 8, 2020

If you’re reading this, then I think you probably get the value of brand storytelling. for redefining what marketing means to a company. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. Build a team of storytellers that are motivated and engaged.

Storytelling 288

Storytelling CMO Paid Search Agency Companies 288

Stevens & Tate

NOVEMBER 11, 2022

Storytelling is an integral part of marketing your brand effectively. However, storytelling isn’t as easy as you might think it is. However, storytelling isn’t as easy as you might think it is. Top 5 Storytelling Techniques You Should Avoid. Making Your Brand The Central Character. The second is pacing.

Storytelling 116

Storytelling Branding Brand Identity Order 116

Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Guest post by Jean-Christophe Bouglé.

Creativity 175

Creativity Work Management Video Marketing B2B Marketing 175

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. And before they do, they need to trust your brand as a thought leader in the market. Optimize Your Storytelling for Engagement and Conversion.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Contently

JANUARY 22, 2021

But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market. That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.).

Storytelling 211

Storytelling Trends Ethics Content 211

Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? Get a Demo Examples of Brand Storytelling 1. Keep reading! schools.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Stevens & Tate

FEBRUARY 10, 2022

When it comes to any type of marketing effort, engaging your audience is of utmost importance. To ensure that your audience remains engaged, you need to use the power of brand storytelling. Why is Storytelling Crucial to Marketing? And that’s how marketing works as well. Always put your audience first.

Storytelling 114

Storytelling Buyer Personas Case Studies Case Study 114

Contently

DECEMBER 2, 2019

But as marketers, we are good capitalists. My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.]. Get it on Amazon.

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

Heinz Marketing

SEPTEMBER 14, 2023

By Tom Swanson, Engagement Manager at Heinz Marketing Change is a constant companion today. That’s just competition, and the result of stagnation is market failure. When you are presenting, look back at the strategic narrative and see where what you have learned and the progress you have made can be fleshed out.

Storytelling 117

Storytelling Buy Lead Ranking Work Management 117

Scoop.it

SEPTEMBER 2, 2021

Gone are the days when marketers used to go door-to-door to distribute flyers and pamphlets for promoting their products. Today, with the advent of digital marketing, the ways of doing marketing have modernized. Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Valasys

SEPTEMBER 20, 2023

Introduction Have you ever listened to a lecture, TED Talk, or presentation and noticed how the speaker uses real-life experiences and stories to convey the message? When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal.

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Paid Search Agency 324

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 324

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. This gives them the ability to market products to other users better than you can.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. As a B2B content marketer, you may think that best practices for writing a fiction novel don’t exactly translate to your post about SaaS solutions. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. Show, Don’t Tell. Final Thoughts.

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

Contently

JULY 10, 2019

” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries. What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. Cue data storytelling.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. And that’s the theme for this week’s Unscripted Marketing Links (UML). As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. 1) What is storytelling?

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Content4Demand

APRIL 24, 2020

Marketers are learning what neuroscientists have known for some time: Even in business situations, buyers respond to narrative—especially narrative that invokes an emotional response. That’s why emotions play a big role in storytelling. Instead of simply presenting the facts, add a narrative. It makes perfect sense.

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success.

Storytelling 110

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 110

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. every day.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

MAY 13, 2019

Ensuring authenticity is critical for any purpose-driven marketing campaign. When brands treat causes as nothing more than marketing statements, they risk cheapening the importance of their selected issue. Storytelling describes a journey and is ideal for meaningful change. They call this “neuro-coupling.”

Storytelling 123

Storytelling Brand Identity Branding Ethics 123

Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace. Take the Leap.

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

The Lead Agency

MAY 25, 2023

The goal is to present your case study in a way that’s accessible and reader-friendly for your target audience. Get in touch for assistance with B2B content marketing At The Lead Agency, we are an experienced B2B marketing firm that has worked with various industries across the B2B sector.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too.

Storytelling 98

Storytelling Brand Identity Branding Paid Search Agency 98

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. “81% of marketers think content writers jobs are at risk because of AI.

Top of Funnel 104

Top of Funnel B2B Marketing Content Marketing B2B 104

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. The lesson: Weave your target market’s everyday scenarios into your videos. Video Storytelling Tips 3.1 Well, maybe a few stories, if we’re being honest). Contents 1.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. It’s also the heart of inbound marketing.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

DivvyHQ

DECEMBER 6, 2022

Check out our latest blog post from guest contributor Jenna Bunnell, Senior Manager for Content Marketing at Dialpad, on how to write an engaging script! From personal anecdotes to light banter, we'll show you what it takes to craft a winning presentation.

Webinar Metrics 82

Webinar Metrics Content Marketing Personalization Content 82

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 101

Peer-to-peer Case Studies Hubspot Interactive Marketing 101

Marketing Insider Group

AUGUST 8, 2015

What’s Business Storyteller?” I teach business people how to take their ideas, messages and presentations and turn them into stories,” I said. He’s an optometrist storyteller. The post The Optometrist Storyteller appeared first on B2B Marketing Insider. he asked in his Wyoming drawl. “I His eyes got big. “Ah,

Storytelling 100

Storytelling Press Contact Marketing B2B Marketing 100

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Digilant

JULY 7, 2022

While the subject matter may require a certain formality, a cautious tone, and unglamorous language, that doesn’t mean that storytelling in healthcare has to feel like a doctor’s waiting room. What Makes Storytelling Effective in a Healthcare Setting? Humans have always relied on storytelling to pass down information.

Storytelling 52

Storytelling Advertisements Advertising Practices 52

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70