Crimson Marketing

AUGUST 6, 2015

The book “Big Data-Driven Business” suggests that some 90% of marketers are paralyzed by the bewildering amount of choice within the marketing technology (martech) ecosystem, while the other 10% are “using technologies to create incredible changes to the trajectories of their businesses.”

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Crimson Marketing

DECEMBER 11, 2014

Predictive marketing technology is the latest, exciting new tool to help marketers maximize their marketing spend on advertising campaigns. . Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working.

Analytics 100

Analytics Allocation Advertisements Advertising 100

Crimson Marketing

APRIL 21, 2015

Marketing analytics is the answer. In answer to this challenge, we have also seen impressive new marketing analytics solutions. The data analytics industry is growing between 9 and 12% a year, with some sources predicting that the B2B marketing technology industry will exceed 50 billion dollars in the USA within the next 2 years.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

FEBRUARY 9, 2015

Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . The Science of Marketing.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

SEPTEMBER 24, 2014

Whereas “one-size-fits-all” promotional tactics often drive traditional retail traffic, brands can now use digital marketing channels to segment and influence their target audiences. Facebook owns 20% of that audience’s online time. Nicolas Franchet is the Head of Retail and E-commerce, Global Vertical Marketing at Facebook.

Advertising Channels 100

Advertising Channels Facebook Merchandising Verticals 100

Crimson Marketing

AUGUST 7, 2014

“Big data isn’t in itself the strategy,” says Paul Alfieri, Senior VP of Marketing at marketing software company Turn, “Big data is the enabler for a much richer, more personalized (product marketing) strategy.” Paul Alfieri is the Senior Vice President of Marketing for Turn, a marketing software company.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Product 100

Crimson Marketing

SEPTEMBER 15, 2015

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. marketing is one of the flippers and sales is the other.”.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Crimson Marketing

JUNE 4, 2015

This presents no small challenge to marketers, who now must consider user engagement across desktop, mobile and mobile app platforms, each with their own behavioral attributes. The response, says Jason Bunge, Vice President of Marketing, Analytics and Partnerships at Trulia, must be part art and part science.

Multi-Channel 100

Multi-Channel Advertising Channels Planning Amazon 100

Crimson Marketing

DECEMBER 16, 2014

The increased transparency and access that recent years’ developments in online connectedness has brought, with it has also come increased vulnerability for corporations doing business online. The post Marie Hattar, CMO of Check Point: Connect, Combine and Simplify—3 Visions for Better Corporate Marketing [Podcast] appeared first on.

CMO 100

CMO Paid Search Agency Transparency Lead Nurturing 100

Crimson Marketing

DECEMBER 12, 2014

Email marketing was once the staple of online marketing solutions, and it’s easy to see why. A study from ExactTarget found that when it comes to receiving permission-based marketing communications, 77% of consumers prefer email. It’s rare that marketers see those same response rate numbers with social media.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

FEBRUARY 19, 2015

It’s not new news that big data is on every marketer’s mind. Marketing departments are focused on analyzing customer data “in order to uncover insights about how marketing activity affects buyer purchase decisions and drives loyalty.” Customer Data is Applicable Only In Select Marketing Channels.

Analytics 100

Analytics Aggregators Touchpoints Analysis 100

Crimson Marketing

SEPTEMBER 4, 2014

Enter marketing technology such as Survey Monkey, which empowers the collection of 2 million online survey responses every day. Identifying that data, verifying it through trials and comparison of implicit and explicit data, and taking action on the marketing intelligence gathered, is the focus of this Moneyball for Marketing podcast.

Marketing Management 100

Marketing Management Comparison Customer Surveys Paid Search Agency 100

Crimson Marketing

OCTOBER 2, 2014

To make your B2B lead generation strategy and marketing solutions effective, you need to hone in on the “types of leads that are most likely to convert into paying customers. Where do your prospects spend their time, online or off? Corporate Marketing Demand Generation' What interests them?

Sales Qualified Leads 100

Sales Qualified Leads Inbound Marketing Social Media High Quality Lead 100

Crimson Marketing

JANUARY 9, 2015

Technology marketing has entered a new phase. Accessing and leveraging large sets of customer data for marketing, already required of enterprises that wish to remain competitive, is fast becoming the minimum ante to stay in the game. Marketing Technology Podcasts'

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

MARCH 3, 2015

The market has become so inundated with content that less than 10% of your fans are even likely to see what you publish. Add to that the challenge of persuading your audience to genuinely trust the intentions of your marketing efforts, and content marketers are in a quandary. Digital Marketing Podcasts'

User-Generated Content 100

User-Generated Content Peer-to-peer Work Management Social Marketing 100

Crimson Marketing

MARCH 12, 2015

Needs determine market innovation. It should come as no surprise, then, that traditional brick and mortar retail is seeking ways to evolve and keep pace with the level of service and personalization offered by online shopping. Craig Cotton leads the Marketing and Product Management teams for Impinj. Podcasts Product Marketing'

Internet Marketing 100

Internet Marketing Work Management Paid Search Agency Marketing Management 100

Crimson Marketing

FEBRUARY 6, 2014

Text from Infographic: The market has officially changed and marketing teams should too. The Internet has more than double the number of marketing channels. Outbound marketing is going out of style; Inbound marketing is on the rise. . Benefits of Transitioning From Push to Pull Marketing. Lead Generation.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

NOVEMBER 10, 2015

Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market strategy required of brands.

Lead Scoring 100

Lead Scoring Lead Ranking Banner Ads Marketing Strategy 100

Crimson Marketing

MAY 18, 2015

You can establish thought leadership and build awareness through a smart content marketing campaign. Content marketing takes work. – Michael Brenner, former VP of Marketing and Content Strategy at SAP. You can’t fake being entrenched in the pains of your market #thoughtleadership Click To Tweet.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

MAY 23, 2013

In case you weren’t able to attend Social Media Marketing World this year, I’ve just found this fantastic breakdown of key takeaways from the event: #1: Prepare for Social Displacement. Online disruption will most certainly happen due to social media. 9: Embrace Honesty: Don’t Market Out of Fear. I say this a lot.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

MARCH 22, 2013

We understand that the buyer gathers information from a wide variety of sources (usually online). Historically, marketing has been working on influencing the perceptions of buyers via engagement (often on various social media channels). How Marketing Must Help. Corporate Marketing Other Interesting Topics'

CMO 100

CMO Trust Marketing Marketing Linkedin 100

Crimson Marketing

JULY 9, 2014

Meanwhile, half of all purchases start with an online interaction, and today’s buyer knows all about your customer experience well before purchase. Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Digital Marketing Podcasts'

CMO 100

CMO Social Media Skype Wikipedia 100

Crimson Marketing

SEPTEMBER 22, 2014

Those 50,000 fans, followers, or “likes” won’t get you far if you can’t target your content marketing system to a particular audience. What businesses really need for their online marketing solutions to thrive is a strong social media presence. Corporate Marketing Infographics' The post What Is Paid Social Amplification?

Marketing Management 100

Marketing Management Network Marketing Social Media Small Business Marketing 100

Crimson Marketing

FEBRUARY 23, 2015

The State of Digital Marketing. ” The use of digital marketing technology is increasing: Experimenters use digital tools during the initial consideration of a brand, and make up 39% of buyers. . Are your digital marketing channels the most effective ones? Digital Marketing' This describes 20% of buyers.

Brand Identity 100

Brand Identity Branding Touchpoints Word of Mouth 100

Crimson Marketing

OCTOBER 13, 2015

By using powerful marketing technology (martech) software, like Hadoop, data from disparate sources can be aggregated and analyzed in near real time. Scott Sanborn is the COO and CMO of Lending Club, the world’s largest online credit marketplace.

CMO 100

CMO Top of Funnel Optimization Customer Satisfaction 100

Crimson Marketing

DECEMBER 16, 2013

Here we explore 3 ways the B2B buying market will change in the coming year. Vendors will need to integrate seamlessly with these online buying systems. Online forums and cloud-based applications will allow buyers to work together and share experiences. Corporate Marketing' Whether it is how, when or where they buy.

Buy 100

Buy B2B Vendors Budget Programs 100

Crimson Marketing

OCTOBER 27, 2014

Besides enhancing market leadership and credibility, Visible Experts boost firms’ overall recognition; many firms experience increased brand awareness just by being associated with the name of the expert. Build Visibility in a Target Market. They do this in a variety of ways, as depicted in the graph below. How do they do it?

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

DECEMBER 11, 2013

9% of up-and-comers purchase corporate items online – in fact, they are 131% more likely to make corporate purchases on the web compared to those age 35+. 68% of established buyers reportedly buy their corporate goods online. Online purchases are much more common now. Text From Infographic. Up-and-comers. Ages 18-35. Ages 36-45.

Amazon 100

Amazon B2B Purchase Pricing 100

Crimson Marketing

MAY 8, 2013

I was recently interviewed by BtoB Online for an article about the growth of Google+ : Not all of us are aware, but Google+ is the second largest social media platform (after Facebook). It’s of paramount importance you not only consider Google+, but actively incorporate it into your marketing solutions and positioning strategy.

Google 100

Google BtoB Youtube Social Media 100

Crimson Marketing

JULY 31, 2014

Buyers “have endless online and off-line options for researching and buying new products and services, all at their fingertips 24/7.” ” Digital marketing channels are no longer a more cost effective solution to engaging buyers, but “critical for executing promotions, stimulating sales, and increasing market share.

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100

Crimson Marketing

JANUARY 28, 2015

HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. ” 60% have an above-average open rate for their email marketing solutions . Image: Courtesy of Abstrakt Marketing Group.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Stats Lead Ranking 100

Crimson Marketing

APRIL 24, 2013

I also happen to be a strong believer that CEOs should support the company’s sales efforts and the company’s marketing efforts and the company’s manufacturing efforts and finance efforts, etc. Instead, the CEO inspires valuable content that can be disseminated across an integrated marketing and sales approach for the company as a whole.

Social Media 100

Social Media Media Paid Search Agency Social Marketing 100

Crimson Marketing

MAY 1, 2015

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. B2B marketing technology is developing rapidly. Over two-thirds of the entire #B2B buying process now takes place online #digitalmarketing Click To Tweet. Search engines.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

JULY 15, 2014

An amazing 60% of retail e-commerce marketers are still using so-called “one size fits all” campaigns across their marketing channels. Cloud based predictive marketing analytics is about to change that dramatically. Failure to do so, Dominique demonstrates, can mean losing a valuable customer.

CMO 100

CMO Online Marketing Analytics Buyer Personas 100

Crimson Marketing

FEBRUARY 28, 2013

Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. B2B marketers need to understand these four reasons that Google+ is the next killer platform for marketing, and why it should be an important part of your B2B marketing mix.

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

NOVEMBER 14, 2013

By 2016, online video will be the largest single generator of consumer internet traffic worldwide. The Unstoppable Rise of Online Video. Internet users watch videos online. Internet users watch online video at least once per month. By 2016, online video will drive 55% of all consumer Internet traffic worldwide.

Video Marketing 100

Video Marketing Planning Mobile Advertising Internet Marketing 100

Crimson Marketing

MARCH 30, 2015

A recent study from Econsultancy and Ensighten found that “41% of company marketers consider customer experience optimization critical, with the vast majority believing this will result in higher engagement and conversion rates.” What are the data types marketers use most often to optimize the customer experience? .

Optimization 100

Optimization POS Ideal Customer Profiles Privacy 100