Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Anyword

APRIL 15, 2024

Data-driven marketing requires a clear understanding of what resonates with your audience. Our new analytics feature empowers you to do just that, by providing a centralized platform to analyze and optimize your marketing copy across all channels.

Analytics 85

Analytics Paid Search Agency Aggregators Efficiency 85

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Tools like Creator Studio for Facebook and Instagram can help. In this guide, we cover what it is, how you can access it and what features you can use to build a powerful creator profile.

Facebook 107

Facebook Planning Work Management Paid Search Agency 107

Anyword

APRIL 22, 2024

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Let’s explore how these powerful features can transform your marketing approach and drive success.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

SocialPilot

APRIL 22, 2024

Instagram Reels are the most effective way for brands to attract and engage with their target audience. So, when you create them, make sure you publish them at the best time to post the Reels on Instagram to get maximum visibility and engagement. Best Time to Post Reels on Instagram: Why Does It Matter?

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Martech

DECEMBER 8, 2023

Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. Why we care.

Tagging 117

Tagging Paid Search Agency User-Generated Content Communities 117

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Case Study 90

Case Study Case Studies Work Management Studies 90

Content Standard

JULY 10, 2015

Instagram has announced a new design to their Explore page, which brings huge functionality to user experience as well as to Instagram marketing. The New Search and Instagram SEO. One of the constant struggles in content marketing is defining and targeting your audience’s interest.

Features 40

Features Social Media Curation Tagging 40

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Lead Gen 113

Lead Gen Paid Content Social Media Sales Qualified Leads 113

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertisements 117

Advertisements Advertising Allocation Planning 117

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Content Standard

FEBRUARY 28, 2015

Instagram’s newest feature makes it look a little more like Vine, and that’s no accident: The social network has updated its app to automatically loop videos displayed in users’ streams, matching one of the critical features of Vine’s video micropublishing platform.

Features 40

Features Advertising Agencies Social Networks Display 40

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. In return, you’ll feature them on those channels.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Anyword

APRIL 10, 2024

Crafting high-performing marketing copy can be a challenge. This is where “Talking Points,” a new feature within Anyword’s AI writing platform, comes in. Talking Points is a data-driven messaging bank built directly within Anyword’s platform that leverages data from your existing marketing channels.

Copywriting 98

Copywriting Curation Keywords Advertising Channels 98

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 132

B2B Marketing B2B Planning B2B Thought Leadership 132

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? But even if they don't understand, LinkedIn has the people who do. Rival IQ Google Ads Editor version 2.5 Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Download Now What is Social Media Marketing?

Social Media 126

Social Media Social Marketing Examples Planning 126

Top Rank Marketing

AUGUST 4, 2023

B2B media market is expected to see 4.7 billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. Ars Technica “We are releasing three more foundation models, for music and audio.

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Top Rank Marketing

AUGUST 18, 2023

trillion, according to newly-published DEI report findings, and Marketing Dive recently took a look at some of the opportunities and challenges businesses are facing. trillion, according to newly-published DEI report findings, and Marketing Dive recently took a look at some of the opportunities and challenges businesses are facing.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. Two billion people now interact with Instagram Reels every month.

Relevance 152

Relevance Brand Identity Branding Verticals 152

SmartBug Media

JUNE 13, 2023

Ideally, e-commerce brands strategically market their products or services without advertising them outright. A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. Allow SmartBug Media’s marketing experts to break it down.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Top Rank Marketing

DECEMBER 22, 2023

Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Martech

NOVEMBER 13, 2023

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Shoppers in the U.S. Why we care. ” “Customers in the U.S.

Advertising Agencies 110

Advertising Agencies Amazon Advertisements Advertising 110

Top Rank Marketing

SEPTEMBER 1, 2023

advertising buyers have said that they plan to increase their focus on attention metrics during 2023, as global viewability levels have continued to rise while the average amount of time that consumers spend viewing ads has decreased — three of several findings of interest to B2B marketers contained in recently-released survey data.

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Form communities and discuss relevant news within them.

Social Media 145

Social Media Social Marketing Media Curation 145

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Web solutions. Get MarTech! In your inbox.

Godaddy 103

Godaddy Planning Paid Search Agency Zoominfo 103

SocialPilot

JANUARY 21, 2024

TikTok stories were launched in 2022, and it is their answer to its counterparts like Snapchat, Facebook, Instagram, and other stories’ features. But unlike the others, this feature isn’t as heavily publicized, which means there is a great opportunity lurking around the corner for you to take advantage of.

Social Media 84

Social Media Ideal Customer Profiles Work Management Interactive Marketing 84