Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. Instagram 2 billion MAU in January. Pinterest 498 million DAU in January 2024. in January.

Mobile Advertising 84

Mobile Advertising Social Media Aggregators Communities 84

Marketing Insider Group

APRIL 27, 2020

Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. The amount of direct traffic your website receives is a great way to gauge how your marketing campaigns are influencing people to visit your website.

Brand Identity 299

Brand Identity Branding Best Practices B2B 299

Biznology

OCTOBER 6, 2017

They also assume you have a few hours a day to devote solely to marketing your business. Wouldn’t you rather be building your business in alignment with your vision than using social media to market it? You may need a social media marketing consultant to help you, but there are some workarounds. They make it sound so easy.

Social Media 169

Social Media Consulting Social Marketing Word of Mouth 169

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Sprout Social

JANUARY 19, 2022

And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience. Dive deeper below, then download our product launch checklist template to ensure you’re ready to say, “We have lift-off.”. Can you think of a time you were served an ad that had nothing to do with you?

Social Media 136

Social Media Product Media Work Management 136

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. If you have a product or experience that is difficult to describe, an immersive ad might just be the ticket for finding new leads. Personalize your marketing efforts. Where is the line?

Social Media 111

Social Media Social Marketing Paid Search Agency Advertising Agencies 111

Biznology

JULY 24, 2018

Over the last two weeks, I have discussed what clients want and expect from influencer marketing and what influencers want and expect from influencer marketing , each according to influencer marketing guru and creator relations goddess, Kristen Matthews. Kristen Matthews. The Proof is Always in the Pudding.

Amazon 116

Amazon Landing Pages Case Study Case Studies 116

Webbiquity

AUGUST 1, 2019

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. Guest post by Robert Jordan.

Marketing Automation Services 201

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 201

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. 55% of consumers learn about new brands on social.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Oktopost

MARCH 21, 2019

The Twittersphere realized the power of the hashtag when people started adding #sandiegofire to their tweets about a San Diego fire. Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. How to Use Hashtags Correctly on Instagram. But, Chris persevered. became a thing.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Hubspot

FEBRUARY 5, 2020

In 24 hours, I've seen their ad on Twitter four times already: The infinite adventures of @RickandMorty meet the infinite adventures of Pringles Flavor Stacking. Twitter offers short-form content, Instagram focuses heavily on visual-based content, Facebook has its own marketplace, and LinkedIn is the home of networking professionals.

Paid Social Agency 97

Paid Social Agency Social Media Media Budget Programs 97

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. View this post on Instagram.

Social Media 106

Social Media Social Marketing Media Business 106

Vidyard

AUGUST 14, 2020

Video Accessibility Checklist 4. Vidyard’s Social Media Manager Charlie Rogers shows how open captions make an Instagram video engaging, even if your sound is off. View this post on Instagram. Descriptive audio benefits viewers who have difficulty seeing what’s happening in your video by providing them with added context.

Video Marketing 162

Video Marketing SEO Guidelines Paid Search Agency 162

Buffer

JANUARY 11, 2023

From Instagram, Twitter, LinkedIn, Pinterest, and TikTok, it’s not always realistic for one business to be posting on five different channels. And in order to do that, you need to have a good idea of your target market. For Instagram, you’d likely be creating a mix of video and photo content.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106

Hubspot

JANUARY 14, 2019

So you made an incredible video, sent it out to your internal teams, encouraged sharing, uploaded it to YouTube and waited for the marketing fame to roll in. Here's a checklist of key places to share your video marketing content every time you have something new. Video Distribution Checklist. Email Signatures.

Distribution 73

Distribution Video Marketing Advertising Agencies Multi-Channel 73

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. 15 Audiences You Should Be Targeting with B2B Facebook Ads. Key KoMarketing Milestones.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Hinge Marketing

NOVEMBER 15, 2019

All businesses, agencies, and brands have to market themselves. Marketing has been around for many years and it will be around for many years to come; but it is always changing. Read on for my list of seven underutilized digital marketing tactics that can help set your business apart. People want businesses to use chatbots.

Advertising Agencies 92

Advertising Agencies Effectiveness Paid Search Agency Mobile Advertising 92

Contently

JULY 24, 2019

We know that not every content marketer begins their program from scratch. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. Once you review the content you already have, you can forge ahead using this checklist of strategy items. Create an approval workflow.

Marketing & Strategy 133

Marketing & Strategy Content Paid Search Agency Custom Publishing 133

QuanticMind

JULY 7, 2023

To help marketers unpack this season’s opportunities, we’ve pulled together the latest research on consumer behavior, and combined it with expert insights from Jared Rosenbloom, Basis’ Group VP of Integrated Client Solutions. “The Plus, your ads will have less noise to cut through, making it easier to make an impact on early shoppers.

Trends 52

Trends Campaigns Marketing Strategy Marketing & Strategy 52

Optinmonster

DECEMBER 4, 2019

To survive as an online business these days, you need to have a solid digital marketing strategy. But where do you start and how do you know which digital marketing best practices are going to result in success for your business? Digital Marketing Best Practices. 83% of marketers say videos give them a good ROI.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Hubspot

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Sprout Social

AUGUST 4, 2022

In an increasingly competitive hiring market, 52% of marketers say finding experienced talent is their number one challenge this year. Here’s our Marketing Manager, Ryan (he/him), traversing the Swiss mountains by bike. Here are ways to design your posts for different candidates on LinkedIn, Facebook and Instagram.

Social Media 102

Social Media Creativity Examples Media 102

Optinmonster

AUGUST 14, 2023

Are you looking for a complete eCommerce launch checklist to ensure a successful takeoff of your online business? A well-structured checklist can help you stay organized and focused on essential tasks. In this article, we’ll share a straightforward and easy-to-follow eCommerce launch checklist.

eCommerce 52

eCommerce Top of Funnel Fulfillment Paid Search Agency 52

Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We saw AI take every industry by storm, which left us email marketers scratching our heads on how to best use it for email.

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

Unbounce

AUGUST 13, 2019

For SaaS marketers, volume is the name of the game. We marketers know that acquisition is a whole lot easier when you create compelling content that gets people interested in your product. How Can Resource-Strapped SaaS Marketers Put Lead Gen Content to Work? Just ask Taylor. Just ask Taylor. We have a small creative team.

Landing Pages 111

Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

Sprout Social

MAY 18, 2021

Traditional media describes channels like TV and print ads, radio spots, billboards and other non-digital forms of media that target a broad audience. On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

Optinmonster

DECEMBER 20, 2023

If your site is just starting, skip adding your domain. You can use these for SEO, content development, and digital marketing. For instance, a keyword phrase like “ best video editing app for instagram ” might not have the monthly search volume of “video editing app,” but it’s way more specific.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Hubspot

OCTOBER 3, 2019

In part, to Instagram Shopping. Because of this, Glossier CEO Emily Weiss brought Glossier to where her target audience was: Instagram. High fashion brands are releasing entire clothing collections on Instagram and businesses are offering online tutorials on the platform. So, who wouldn’t want in on Instagram shopping?

Paid Search Agency 69

Paid Search Agency High Quality Lead Advertising Agencies Marketing Management 69

Content4Demand

OCTOBER 27, 2020

B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member. Social Media Comments LinkedIn, Twitter and even Facebook and Instagram are all active watering holes for your prospects, customers and partners to connect and share stories.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

LeadSquared

DECEMBER 7, 2020

Sales and marketing campaigns can completely change the course of a brand. The purpose could be something like improving brand visibility in the market. You may feel that you have chosen the wrong channel, or the marketing collateral was not creative enough. For Nike, the Just do it campaign put them to the top of the charts.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

6sense

NOVEMBER 9, 2021

Research, Guides, Examples, and Resources for the Inclusive Marketing Ally. Guide to Inclusive Marketing [link]. Website Accessibility Checklist – Perkins Access. When Did Instagram Go Dark? We Are Rosie, Flexible marketing talent with emphasis on diversity [link]. CMO Coffee Talk Resource List.

Resources 48

Resources Research Examples Paid Search Agency 48

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. Maybe your blog is about YouTube SEO and they want to use it as a checklist every time they upload a video. That's why you should consider adding a Pocket button to your blog. Another social media site you can use to promote your blog is Instagram.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Martech Advisor

NOVEMBER 14, 2019

And to help you on this journey, we’ve put together a quick guide to digital marketing success. Free tools to help kickstart your marketing journey. Learn More: 19 Free SEO Tools That Should Be on Every Marketer’s Radar. How to Get Started with Marketing Your Small Business: Tips for National Entrepreneurs Day 2019.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

Hubspot

NOVEMBER 25, 2019

Why am I talking about gardening on a marketing blog? But instead of planting zucchini seeds, marketers plant content to grow brand awareness and leads. When I heard ads for FabFitFun on TCO, I was immediately interested in the brand and what it offers, so I followed the link in the podcast subscription. Content seeding.

Examples 95

Examples Advertising Agencies Content Class 95

Outbound Engine

JANUARY 8, 2019

There’s no better time to look at trends and marketing ideas for insurance agents in 2019. In today’s tech-driven mortgage marketing world, connecting in person may sound a bit old-fashioned, and even difficult. The networking you do offline is perfect fodder for your visual content marketing strategy. Why does email work?

Marketing Automation Services 53

Marketing Automation Services Paid Search Agency Marketing & Strategy Network Marketing 53