SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. Selling is all about hitting the numbers consistently. However, today, how quickly you get to your numbers is more important.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

sagefrog

APRIL 2, 2024

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. 7 Proven MarTech Tools Every B2B Marketer Needs 1. SparkToro 3. Screaming Frog 4. Databox 6.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Webbiquity

NOVEMBER 28, 2023

Lack of Sales and Marketing Alignment When sales and marketing teams operate in silos, it’s a recipe for inefficiency. The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. What is B2B Sales Experience?

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Lake One

OCTOBER 13, 2023

Introduction to Account-Based Marketing and its Benefits Account-based marketing has developed into an extensive strategy that every company wants to integrate, whether they are large giants in their space or simply hitting the ground running.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Heinz Marketing

JANUARY 14, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. Sales and marketing teams were forced to get creative in terms of how to engage with prospects.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. However, in this vast sea of videos, standing out is a challenge.

Video Marketing 62

Video Marketing Content Click Rate Lead Ranking 62

SmartBug Media

JULY 25, 2023

Artificial intelligence (AI) technology is revolutionizing marketing as we know it. Marketers are using AI to target the right customers with the right message at the right time. In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

BOP Design

APRIL 13, 2020

Many creative and agile B2B companies are learning to pivot during these trying times by deepening engagement online. Embrace Video. Communicators have turned to video as a workaround for serving existing clientele and reaching new ones. Including a video on your landing page can increase conversions by more than 80%.

Design 127

Design B2B Case Study Case Studies 127

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Hubspot

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. According to the State of Inbound report, content creation is a top priority for 53% of marketers.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

SmartBug Media

JULY 22, 2020

Without traditional lead sources like in-person events, many marketing and sales professionals are facing a shortage of leads and rising concerns about meeting revenue targets and occupancy goals. Why Use Marketing Automation to Increase Lead Generation in Senior Care? Personalize Your Content. Scale Your Marketing.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Contently

OCTOBER 11, 2022

The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. Where do Chief Content Officers fall in the hierarchy? Many companies diversify their structure by creating content teams under a demand generation function of marketing as well. The reward? What CMOs and CCOs currently lack.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Hubspot

APRIL 23, 2020

When HubSpot surveyed a handful of business leaders within our customer base, we discovered that most expect to see "somewhat slower" or "much slower" growth in the next year as a result of the global pandemic and economic climate. Both Sales and Marketing metrics seem to be changing rapidly. 4 Pivots Companies Are Making in 2020.

Paid Search Agency 101

Paid Search Agency Budget Programs Companies Advertising Benchmark 101

Hubspot

MARCH 26, 2020

To create the optimal customer experience, it's undeniably critical your sales and marketing teams are well-aligned. For instance, imagine this: your prospect has been researching a new video conferencing tool for weeks. Additionally, it isn't an ideal experience for your company's sales or marketing teams, either.

Distribution 93

Distribution Work Management Paid Search Agency High Quality Lead 93

Excelsior Research

APRIL 22, 2022

Significance of email marketing in 2021. Email marketing is a great way to reach a wide audience. Significance of email marketing in 2021. If you think social media marketing is in and email marketings are as good as dead, then guys that’s far from true. Files, documents, PPT, PDF, videos are attached and shared.

Email Marketing 52

Email Marketing Planning Mobile Advertising Marketing & Strategy 52

Seismic

DECEMBER 13, 2023

Create valuable content and manage it well A vital piece of the enablement puzzle is content. As an enablement leader, you need to create (or orchestrate the creation of) content that not only resonates well with your audience, but also aligns with your overall business objectives.

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59

Hubspot

FEBRUARY 17, 2021

Below, we’ll explain where Clubhouse came from, what it actually is, and the pros and cons of using it in your marketing strategy. Initially, Clubhouse was marketed to top-tier influencers, celebrities, Silicon Valley investors, and industry thought leaders, but recently opened to more general audiences. 24 blog post. You aren’t alone.

Planning 101

Planning Work Management Social Media Marketing & Strategy 101

Hubspot

OCTOBER 28, 2020

Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. This digital transformation was already occurring before the pandemic, but COVID-19 accelerated its timeline pressuring businesses and buyers to pivot to an online environment. Digital transformation is accelerating.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

ClickZ

JULY 11, 2020

30-second summary: A region-wise snapshot of business deals to help you better target your marketing minutes and resource. Chatbots see the largest jump Q1 vs Q2 and the scope of marketing technology. More key insights that can help you create the ideal marketing elixir and strengthen your business prospectus.

Planning 72

Planning Advertising Agencies Lead Ranking Lead Scoring 72

Vidyard

JUNE 30, 2021

. – June 30, 2021 – Vidyard and Media One Creative today announced the release of “ re:connection ,” a short documentary film exploring how video creates human connections in a digital business world. Accelerated by the pandemic, the digital-first era has arrived in full force.

Video Marketing 65

Video Marketing Paid Search Agency Business Advertising Agencies 65

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. billion to be exact), sharing business-related content on your preferred platforms will likely expose you to new customers.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Hubspot

JANUARY 6, 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. Marketing wants to lean into an experience people want, which is why teams are constantly exploring new avenues to connect with their buyers. The MQL's Irrelevance.

Marketing AI 90

Marketing AI Lead Ranking Work Management Marketing Management 90

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. It encompasses various marketing and sales activities designed to create awareness, generate interest, and drive actions. Must Read: Top 6 Demand Generation Strategies Which Work!

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Hubspot

AUGUST 14, 2017

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. No, not that kind of pivot. What is pivoting to video?

Video Marketing 77

Video Marketing Top of Funnel Lead Ranking Lead Scoring 77

Hubspot

MAY 12, 2020

Here, let's cover what still works when it comes to social media marketing, what's working better than ever — and what you should leave behind in 2020. If they aren’t, put those pieces of content on pause until it makes more sense. The social media landscape today is incredibly different than it was in 2019.

Social Media 96

Social Media Social Marketing Examples Media 96

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

DealSignal

FEBRUARY 18, 2024

Table of Contents [Open] [Close] What Is Sales Prospecting? A lead represents any potential customer who has displayed interest in your product or service, whether by subscribing to your newsletter, downloading an ebook, or engaging with your content. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

SalesIntel

AUGUST 21, 2023

Without a shadow of a doubt, B2B marketing has immensely changed over the years. So as B2B industries become more competitive, we need to find more effective ways to market our products and services. That’s where personalization for B2B marketing campaigns comes in handy. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

SmartBug Media

FEBRUARY 4, 2020

This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities. Here is how you would do this within SEMrush's Keyword Overview report: Step 3: Pivot Table Time. Is it text, video, audio, visualizations?

SEO 96

SEO SERP Domain Analysis 96

Golden Spiral

MAY 9, 2019

Every marketing department — whether you work in B2B or B2C — needs to: sell the brand in order to. You must understand the difference between marketing your company and marketing your product(s). You must understand the difference between marketing your company and marketing your product(s). Company Marketing.

Paid Search Agency 85

Paid Search Agency Product Planning Companies 85

PureB2B

APRIL 25, 2019

We like to keep a finger on the pulse of the B2B marketing funnels and sales pipelines world and thought we would share some recent and relevant insights with you. Staying on top of sales and marketing trends like these can help you gain a new perspective on your strategies and even help you initiate a campaign or channel pivot.

Stats 62

Stats Top of Funnel Advertising Agencies Lead Ranking 62

Hubspot

MARCH 23, 2020

Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020. Undoubtedly, online tools and experiences are an integral part of a modern marketer's role. Imagine how much easier it is for marketers from India, Ireland, Australia, and the U.S. Virtual Conference Benefits.

Examples 101

Examples Enterprise Management Conference Budget Programs 101