Sprout Social

SEPTEMBER 2, 2020

And Instagram is no exception. This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. Short-form?

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Webbiquity

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. Image credit: Austin Distel on Unsplash. Be adaptable and open to change. Become a better writer.

Social Media 306

Social Media Work Management Marketing Management Media 306

Sprout Social

NOVEMBER 17, 2022

Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Users were also granted access to Reels editing tools to make videos more engaging. Instagram Reel ideas for fashion and retail brands.

Brand Identity 118

Brand Identity Branding Advertising Agencies B2B Thought Leadership 118

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Webbiquity

JUNE 6, 2019

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium.

Traffic 223

Traffic Marketing Websites B2B Paid Search Agency 223

Contently

SEPTEMBER 24, 2021

On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” Or as the Verge put it : “Instagram is focusing on becoming TikTok.”

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Martech

MARCH 7, 2024

SpotOn’s SpotOn Marketing Assist is designed to streamline the restaurant marketing process, It defines marketing events each month and then creates and schedules campaigns for these events. Bazaarvoice’ s HarmonyAI streamlines content creation and discovery for marketers and social media teams.

Marketing AI 91

Marketing AI Work Management Marketing Management Barriers 91

TrustRadius Marketing

MARCH 2, 2022

A good social media marketing tool can help you quickly make strong social media content. Your Small Business’s Social Media Marketing Strategy. Marketing professionals at small businesses wear many hats and are often unable to give all their attention to social media. Enter, social media marketing software.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Sprout Social

NOVEMBER 8, 2021

You already know that Instagram Stories are a great tool for engaging your audience on Instagram. This is where your Instagram Stories Highlights come in. Throughout this article, we’ll do a deeper dive into what Instagram Stories Highlights are and how they work, as well as how you can use this feature for your business.

Effectiveness 138

Effectiveness Ideal Customer Profiles Profiling Paid Search Agency 138

Sprout Social

FEBRUARY 4, 2021

As it stands, about 85% of businesses are using video in their marketing strategy. And a big part of that is because of the increased access and affordability of video editing tools. There are a variety of video editing tools available depending on your needs. Basic video editing tools. Professional video editing tools.

Video Marketing 128

Video Marketing Tools Planning Paid Search Agency 128

Heinz Marketing

DECEMBER 19, 2021

By Carly Bauer , Marketing Coordinator at Heinz Marketing. If you’re new or well versed in the world of photo editing, or big into visual content, PhotoRoom is the perfect app to allow you to remove backgrounds automatically and create professional images. Further edit the image, add text or a logo, or stickers.

Template 70

Template Youtube Facebook Profiling 70

Hubspot

OCTOBER 21, 2020

Considering I spend 3+ hours a day on Instagram, I was already all-too-familiar with the habit-forming nature of social media apps. As a result of watching the film, I immediately deleted the Instagram app from my phone — but not my computer. If you'd prefer to post your Instagram content from a computer, you're in luck.

Work Management 101

Work Management Marketing Management Paid Search Agency Social Media 101

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Sprout Social

FEBRUARY 23, 2022

How does Instagram shopping fit into your social media strategy ? It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way. But times have changed. Source: Soludos.

Ideal Customer Profiles 130

Ideal Customer Profiles eCommerce Top of Funnel Tagging 130

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??. Cute Instagram story ideas.

Brand Identity 127

Brand Identity Branding FAQ Social Media 127

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. These are quick, typically 10-15 second photo or video clips that give people a slightly different glimpse into a person or business and disappear within 24 hours. Instagram Stories.

Social Media 137

Social Media Media Curation Twitter 137

Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. Publishing visuals and video that hasn’t been scrutinized in creative briefs and edited ad nauseum carries a degree of risk. Specifically, more conservative budgets and the inability for marketers to travel and film on-site.

Content 113

Content Advertising Agencies Social Media Webinar Metrics 113

SocialPilot

JANUARY 21, 2024

You begin to question your marketing abilities. Why Should you Market your Business on Facebook Pages? Why Should you Market your Business on Facebook Pages? Social media marketing basically begins with Facebook. On the other hand, Nutella’s cover photo focuses on the product – putting it in the ‘breakfast’ context.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Top Rank Marketing

JULY 21, 2023

during 2019, while those B2B firms that increased their market share by 10 percent or more during 2022 have said that they delivered multi-channel experiences that were backed by personalized marketing — two of several findings of interest to B2B marketers contained in newly-published report data.

Marketing AI 68

Marketing AI B2B Marketing B2B Thought Leadership B2B 68

Buffer

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7

Small Business Marketing 106

Small Business Marketing Email Marketing Business Paid Search Agency 106

ClearVoice

JUNE 12, 2020

There are multiple ways you can reshare a post on Instagram. Here’s a step-by-step process on how to reshare a post on Instagram via a Repost sharing app: 1. Make sure to ask permission prior to sharing the photo. According to eMarketer ’s research, Instagram will have 26.9 marketers will use Instagram this year.

WOM 95

WOM Word of Mouth Ideal Customer Profiles Curation 95

Hubspot

NOVEMBER 8, 2018

Over the past few years, Instagram has seen exponential growth -- from one million users in December 2010, to over one billion in 2018. It's hard to remember a time before Instagram. "Do Do it for the 'gram" has become a common saying, which means, essentially, "Do something so we can take a picture and post it to Instagram."

Tagging 101

Tagging Ideal Customer Profiles Profiling Facebook 101

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Buffer

JANUARY 11, 2023

We received a great user question on this very topic and will try our best to answer it in this edition of # AskBuffer. From Instagram, Twitter, LinkedIn, Pinterest, and TikTok, it’s not always realistic for one business to be posting on five different channels. TikToks can easily turn into Instagram Reels.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106

Anyword

JUNE 19, 2022

Many owners of real estate agencies, online stores, and other similar businesses often turn to outsourced photo enhancement services to fill their websites with impeccable visual content. When you don’t have time to edit your images yourself, you can level up your social media posts using photo enhancement services.

Work Management 52

Work Management Marketing Management Social Media Service 52

Brandpoint

APRIL 13, 2023

Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 91% of businesses use video as a marketing tool – an all-time high since 2016. 87% of marketers say that video has a director and positive impact on sales. 80% of all videos created in 2021 were used-generated.

Social Media 118

Social Media Traffic Top of Funnel Media 118

ConvertKit

JUNE 26, 2020

Why should you care about the best practices for Instagram? 16 best practices to guide your Instagram marketing. Don’t put all your eggs in the Instagram basket. Did you know that 68% of Instagram users hop on Instagram to interact with creators ? Why should you care about the best practices for Instagram?

Practices 81

Practices Best Practices Landing Pages User-Generated Content 81

SmartBrief - Marketing

OCTOBER 9, 2023

Meta launched the Threads app on July 5 , and barely a month later, the Instagram spinoff lost nearly 80% of its daily active users. The two most common questions marketers are asking are, “Is Threads going to survive?” Posts can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length.

Twitter 52

Twitter Phishing Domain Privacy 52

Sprout Social

SEPTEMBER 7, 2022

For comparison, it took eight years for both Facebook and Instagram to hit that milestone. Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing?

Brand Identity 90

Brand Identity Branding Advertising Agencies Paid Search Agency 90

BenchmarkONE

OCTOBER 20, 2022

Instagram has been growing rapidly over the past year, and now it seems every business wants to jump on board. With more than 130 million users engaging with shopping posts on Instagram every month, the platform is a great social media marketing tool for small business owners. Authentic You With Instagram Candid.

Small Business Marketing 63

Small Business Marketing Business Ideal Customer Profiles Profiling 63

Hubspot

JANUARY 23, 2019

With over 800 million active users , Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes. If you're not already using Instagram for your business, you're missing out on a ton of opportunity to grow brand awareness and reach a wide audience. How to Post on Instagram.

Emarketing 101

Emarketing Tagging Social Media Network Marketing 101

Sprout Social

OCTOBER 1, 2022

It’s an opportunity to leverage seasonal marketing to connect with your audiences. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. Fall scenery Instagram photos basically take themselves, and warm color schemes make everything feel a little cozier.

CAN-SPAM 104

CAN-SPAM Social Media Trends Buzz 104

ClearVoice

APRIL 13, 2020

Learn how to maximize your presence on Instagram, including how to create a profile, choose a username, write an engaging bio, and develop a strong social strategy for Stories and Highlights. If you are still debating whether or not you should create a business Instagram profile, you should create one immediately. I have a solution!

Marketing & Strategy 111

Marketing & Strategy Ideal Customer Profiles Profiling Aggregators 111

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Advertising Agencies 112

Advertising Agencies Planning Paid Search Agency Budget Programs 112

Hubspot

JUNE 6, 2019

Maybe your tool of choice is an editing platform such as Lightroom, which can help you create images to match the rest of your feed. Or, maybe it's an Instagram scheduler so you can preview your profile before you post images. Price: Starts at $800/month, included in the Marketing Hub Professional tier. Affordable.

Social Media 78

Social Media Budget Programs Tools Media 78